Author: Shristi

A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face and how they make decisions. Discover the secrets of using this information to drive more sales and generate more revenue.

Email authentication is a technical solution to proving that an email is not forged. It is most often used to block harmful or fraudulent uses of email such as phishing and spam.

Customer experience (CX) focuses on the relationship between a business and its customers. Improve your customer experience by using these tips and tricks from the experts.

MailsenPai’s email blast service lets you measure email blast success to pinpoint the tactics that work best for your audience.

How important is persuasion in communication? Do you want to write persuasive emails? We tell you how

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. Leverage the power of a good user experience to increase website traffic and revenue.