Getting more people to read your blog is both an art and science. Our article will help you increase blog traffic and establish itself.
In pochi punti:
- 1 What is Blog Traffic?
- 2 Right Traffic Vs More Blog Traffic
- 3 How to Get More Blog Traffic
- 4 6 Best Free Tools to Increase Site Traffic
- 5 In Conclusion
What is Blog Traffic?
Blog traffic is the number of visitors your blog has. This amount doesn’t include the traffic generated by bots.
As a blogger or a business owner, you want more and more people to read your content.
You might even be publishing great content. But, your blog’s traffic doesn’t seem to increase.
The truth is, it isn’t that hard to increase blog traffic. With the right strategy and tools, you can get way more traffic to your blog than your competitors.
With the use of a few of our tactics, you will see a 300% increase in traffic, no kidding!
Right Traffic Vs More Blog Traffic
Before we get to the strategies, it’s important to understand that more traffic doesn’t mean “right traffic”.
Your goal is to generate targeted and relevant traffic. Therefore, all the strategies and tactics should aim at the same things.
Understand what you want your visitors to do when they arrive on your blog.
Your goal could be as simple as increasing the number of e-book downloads each month. Or, you want to capture more email subscribers. Whatever it is, figure it out before you start creating a strategy.
Once you have an idea of what you want your visitors to do on your blog, you can optimize your blog. You’ll be amazed by how small tweaks often have a large impact.
How to Get More Blog Traffic
There are a lot of strategies listed below that answer your question, “how to get your blog traffic?”
When used in the correct manner, they will have a great impact on your traffic.
The key here is to find the tactic(s) that work for you and stick with them. Once you have optimised these tactic(s), come back to this article and pick new tactics.
This way, you will be able to optimise your blog on all fronts. This will lead to a definite increase in your blog’s traffic.
#1. Content Marketing to Increase Blog Traffic
Visitors won’t start showing up on your blog because you posted a few articles. Content marketing involves careful planning. Here are a few ways to optimise your content marketing strategy:
- Keyword Research. The right keyword research will ensure that you get the maximum blog traffic. Focus on topics that no one has written about. Research and write articles that are over 2000 words. Use tools such as SEMrush and BuzzSumo to find the right keywords. Remember to match your audience with the right topics to gain online attention. For instance, if you are an email marketing company, don’t publish articles related to beauty and fashion.
- Add Value. Think of ways to position your content in a manner that stands out from the rest. Decide the content type. For instance, it could be a ‘how to’ article or an infographic. Find a unique angle, include relevant facts, add more detail and give more information than anyone else.
- Write Engaging Headlines. This is a sure-shot way to increase blog traffic.
- Repurpose Old Content. This helps you rank higher in search results. Keep updating information so that your articles don’t get outdated.
- Keep Your Content More Visual. It’s the key to getting more social shares and likes. The higher the number of social shares, the better your search engine ranking!
- Mention/Collaborate with Influencers. This helps their readers/followers get aware of your blog. Some often end up becoming regular visitors.
- Hire a Content Writer. All this effort will be wasted if you don’t have a good content writer. Hire someone who is fluent in your preferred language. They should also have knowledge of Search Engine Optimisation (SEO).
#2. Improve Your Site to Increase Blog Traffic
Small changes to your website will have a huge impact on your site’s traffic.
- Streamline Your Design. Your website should be crisp and clean. The font should be easy-to-read and the website should be mobile-optimised. This will have people coming back to your blog.
- Remove Distractions From Your Blog. All elements on your blog should serve a purpose. Remove anything that doesn’t help you achieve your goals. For instance, remove directory badges and CPC ads that don’t perform well.
- Increase Site Speed. Loading times are important. On average, a visitor only waits 3 seconds for a site to load. Provide your users with the best user experience to keep them coming back to your site. Use PageSpeed Insights by Google to identify errors.
- Add Internal Links. Relevant internal links make it easy for people to find related content on your site. In addition, it also helps search engines index your site faster.
- Add Social Share Buttons. Make it easy for your visitors to share your posts. However, don’t add more than 5-6 social share buttons. Limit them to popular platforms such as Facebook, Linkedin, Twitter, Pinterest and Whatsapp. Identify the most important social media networks for your visitors. For instance, if you run a business blog, add a Linkedin share button.
#3. Leverage An email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean... Marketing to Increase Blog Traffic
Email marketing is one of the most effective ways to increase your website’s traffic.
- Build Your Email List. social media networks may come and go but email marketing is here to stay. The best ways to build your email marketing list are: encourage readers to sign up for your list and offer them something valuable that makes them join the list.
- Send 1 Email With 1 Goal. If you want your subscribers to download your latest e-book, encourage them to do that. However, if you ask them to read your latest post, follow you on Instagram and download your book, they will lose interest and unsubscribe.
- Create an Email Signature. Include a link to your blog in your email signature. This is an excellent way to drive more site traffic.
- Refrain From ‘Purchasing’ Email Addresses. There are tons of sellers who will give you thousands of email addresses for as little as $10. Understand that it’s all about the quality of subscribers and not quantity. It’s okay to start small and grow your email list over a few years. That way, you’ll have people who are genuinely interested in your blog.
#4. Harness The Power of Other Blogs and Websites
This is another popular way to increase blog traffic.
- Avoid Dangerous A link is a connection that let you jump from a webpage to another. It can be attached to pieces of text, images or HTML elements and it's actually a... Building Tactics. Dodgy links are detected by search engines and sites are penalised. Focus on generating genuine and authentic links from high authority sites. Remember, quality is more important than quantity.
- Be Active on Social Media Channels. The more you engage with your audience, the higher your traffic will be. Therefore, being present and active on social media channels is key to increasing site visitors. In addition, respond to all the comments on your articles. Higher engagement means higher SERP rankings.
- Publish Content on Other Sites. Guest posting is an excellent way to build authority. This helps attract more visitors to your site. Collaborate with other bloggers or publish articles on platforms such as Medium.
- Leverage Paid Traffic. There are tons of tools such as Facebook Ads and Linkedin Ads that will give you the exposure your site needs.
#5. Other Ways to Increase Blog Traffic
These unconventional methods will help you generate a lot of site traffic.
- Create a Free A tool is a program, a software or a website that makes things easier in the digital world. That can be anything from collaborating spreadsheets to online meeting platforms to.... It’s no surprise that people LOVE free tools. Porter’s content idea generator is an excellent example of this. They’ve managed to earn thousands of social shares and over 1,100 referring domains. It works because it solves your visitor’s problem. In addition, people love using it because it’s free.
- Figure Out What’s Working. With so many tactics available, it’s easy to forget what’s working for you. Open your analytics and look at which websites/channels are sending you the maximum amount of traffic. Filter the results and optimise the channel that works the best for you.
- Get PR Coverage. It’s an excellent way to get influential links and social proof. You can also use tools such as Help a Reporter Out (HARO) to find PR opportunities.
6 Best Free Tools to Increase Site Traffic
These tools work for beginners as well as experts who are trying to attract more visitors to their site without having to break the bank.
- Google Search Console. It gives you valuable data related to your site’s traffic. Since it’s Google’s tool, it’s reliable and accurate. It helps you identify which articles you rank for, your sources of traffic, who’s linking to your site. In addition, it helps you understand your site structure and how to fix errors.
- Keyworddit. It’s one of the best keyword research tools because it extracts high-in-demand keywords for free.
- SERProbot. Evaluate your SERPs from time to time using this free tool. Doing so helps you evaluate whether your current content strategy is working or not.
- GTMetrix. It’s an excellent tool to measure your website’s traffic. You can use this to figure out all the errors and ways to fix them.
- Hoth’s Free Backlink Checker. You need a backlink tool to increase your website’s traffic. However, most tools cost an arm and a leg. It gives limited results but overall, it’s a great tool.
- Moz SEO Toolbar. Their Chrome extension helps you gauge the SEO of any site or page in an instant. It will help you evaluate other sites’ domain authority, page authority among other things.
Now that you know all the tactics and tools to increase blog traffic, it’s time to get started.
Remember to start with the tactics that best fit your blog and help you attract the most relevant site traffic.
Set up Google Analytics and Search Console to get the stats you need to create an effective strategy.
Try multiple tactics but start with one and optimise it before picking another.
Which tactic did you like the most and why? How much site traffic do you currently have and which tools do you use? Let us know in the comments section below!