Email Marketing

Your company newsletter is the key to greater productivity. Get inspired by these newsletter ideas to create a strong internal brand voice that your employees trust.

Are you ready to take your company newsletter to the next level?

Put our top newsletter ideas into action now to improve your internal communications and internal newsletter content.

Use a modern newsletter builder to save precious time, create professional employee newsletters, and understand what ideas and messages resonate the most!

An out-of-office message (or OOO message) is an auto-reply email that notifies people you’re not at work for an extended period of time. They’re quite useful for letting colleagues know when to expect a response and/or whom to contact in your absence, and are often considered proper work etiquette for vacations, sick leave, and other lengthy absences.

You want to be careful when writing any professional auto-reply email—you never know who might read it. In this guide, we explain how to write an out-of-office message, what to include, out-of-office message examples, and some tips for writing yours.

Whitelisting is the process of adding an email to an approved sender list, so emails from that sender are never moved to the spam folder. Instead, when a recipient whitelists an email address, they are confirming that they know and trust the sender. This tells an email server (like Gmail) to move messages to the inbox directly. It’s that simple.

In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so.

Email optimization refers to improvements a company makes to its email campaigns to ensure their messages are working. The goal of an email campaign is to build solid relationships with prospects while simultaneously increasing conversion rates.

Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices.

Cause-related marketing (CRM) is a mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former’s sales and the latter’s cause.

The anatomy of an email consists of three parts: the message header, the message body, and the message signature. The message header contains the sender’s and recipient’s email addresses and the date and subject of the message. The message body is the actual content of the message.

Email coupons are vouchers you can send your contacts that entitle them to a discount on a particular product or overall purchase.

Customer lifetime value is the total amount of money a customer is expected to spend with your business, or on your products, during the lifetime of an average business relationship.