Placeholders are a common feature of email, and they aren’t just for people who work in sales. They’re a way to avoid using proper names or acronyms that might be unclear or potentially offensive. But, before you start using placeholders, it’s important to understand what they are and how they work.
In this article, we’ll take a look at some of the pros and cons of placeholder text in emails, as well as some best practices for using them correctly.
We hope that these holiday email templates will help you craft the perfect message for your customers. Whether it’s New Year’s, Valentine’s Day or any of the other holidays mentioned above, we know that sending out a thoughtful note can make all the difference in making sure your customers feel cared for.
In this article, we explore the pros and cons of bulletproof email buttons. We also discuss strategies for implementing them on your website and some examples of what they look like in action.
Reverse marketing is a powerful way to get the attention of your potential customers. It involves using data about past behaviour to predict what they’re likely to do in the future and then targeting them with messages that appeal to their wants and needs. In this article, we’ll talk about how reverse marketing works—and what you can do with it!
Your company newsletter is the key to greater productivity. Get inspired by these newsletter ideas to create a strong internal brand voice that your employees trust.
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An out-of-office message (or OOO message) is an auto-reply email that notifies people you’re not at work for an extended period of time. They’re quite useful for letting colleagues know when to expect a response and/or whom to contact in your absence, and are often considered proper work etiquette for vacations, sick leave, and other lengthy absences.
You want to be careful when writing any professional auto-reply email—you never know who might read it. In this guide, we explain how to write an out-of-office message, what to include, out-of-office message examples, and some tips for writing yours.
Whitelisting is the process of adding an email to an approved sender list, so emails from that sender are never moved to the spam folder. Instead, when a recipient whitelists an email address, they are confirming that they know and trust the sender. This tells an email server (like Gmail) to move messages to the inbox directly. It’s that simple.