In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so.
Email optimization refers to improvements a company makes to its email campaigns to ensure their messages are working. The goal of an email campaign is to build solid relationships with prospects while simultaneously increasing conversion rates.
Cause-related marketing (CRM) is a mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former’s sales and the latter’s cause.
The anatomy of an email consists of three parts: the message header, the message body, and the message signature. The message header contains the sender’s and recipient’s email addresses and the date and subject of the message. The message body is the actual content of the message.
E-commerce sites usually have customers browsing the products they are interested in. When customers add a product to their cart, they go one step further: they show a desire to buy it. A customer who has added things to their cart but has not checked out receives an abandoned cart email. Online shopping carts get […]