Email Marketing

In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so.

Email optimization refers to improvements a company makes to its email campaigns to ensure their messages are working. The goal of an email campaign is to build solid relationships with prospects while simultaneously increasing conversion rates.

Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices.

Cause-related marketing (CRM) is a mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former’s sales and the latter’s cause.

The anatomy of an email consists of three parts: the message header, the message body, and the message signature. The message header contains the sender’s and recipient’s email addresses and the date and subject of the message. The message body is the actual content of the message.

Email coupons are vouchers you can send your contacts that entitle them to a discount on a particular product or overall purchase.

Customer lifetime value is the total amount of money a customer is expected to spend with your business, or on your products, during the lifetime of an average business relationship.

Here are the best examples of highly converting St. Valentine’s Day email newsletters to see how the big brands nail this holiday + subject lines inspiration.

E-commerce sites usually have customers browsing the products they are interested in. When customers add a product to their cart, they go one step further: they show a desire to buy it. A customer who has added things to their cart but has not checked out receives an abandoned cart email.  Online shopping carts get […]

Interactive emails contain specific functional elements in the email body that allow recipients to engage with the content.