Sending emails is one of the practices still used today to promote a service, a brand or a product. Sending emails is considered the most effective strategy to broaden the pool of your users and lead them to purchase it. However, email marketing has a thousand faces. In this section we promise to reveal them one by one through articles, insights and much more
An incentive email is a broad term for email campaigns with incentive offers to drive business. They might be part of a welcome email campaign or they might be part of an abandoned cart campaign. Practically any marketing campaign you craft can contain an incentive email.
Email branding is the process of using images, text, colors, logos, and social media to craft a recognizable identity for your business. Companies that build a successful brand persona follow a few basic principles: Have a unique voice: The branding must be instantly recognizable.
Do you always know where your customers are coming from? Are you sure you’ve exhausted all of the possible options and there are no new marketing channels to uncover and adopt? Let’s talk about essential lead sources, how to use them to yield better results, and how to analyze them.
Wondering how to approach Millennial marketing? Learn from the most popular brands that got it right with their campaigns.
A follow-up email is an email to a recipient you’ve already contacted once before. There are many reasons why you may want to send a follow-up email, including alerting a recipient of a previously sent email. Request information, a reply, or a response.
Have you ever noticed an email in your inbox having the address support@ or info@ or sales@? These emails are generally sent for group communication. Sometimes it looks spam to you and you want to remove them. These are not the individual’s email and are generally known as a role based email address. The bigger […]
Lifecycle marketing is the process of guiding potential customers through stages in the customer journey. Lifecycle marketing is meant to tailor messages based on the current stage of the customer and meet the needs they have to move them to the next stage.
To help you, we’ve compiled some tips to write amazing newsletter intros along with real-life newsletter introduction examples.
This guide will tell you everything about email accessibility and how to implement it. We will also discuss the best practices for email accessibility with a deep dive into different conditions to consider.
Persuasion marketing can be understood as using the knowledge of human psychology for developing techniques for marketing products or services. For an online business, it generally refers to promoting the marketing mix and building on the customer’s impulsive buying behavior leading to a successful purchase.
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