Tips

Is your website down? Are you having outages with your website? We help you find out what is wrong.

One key part of being a great marketer is understanding how (and why) people think and act the way they do. It’s much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place. To help you attract, convince, and convert more people with your marketing, you should know the following lessons about psychology.

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Read on to learn everything you need to know to be successful at programmatic advertising.

First impressions are crucial. If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. But if you get their attention, and they’ll stick around, subscribe, and buy.
But wait – what is a “fold” in web design anyway, and why is it so important?
Understand this concept using our handy guide today!

One of the biggest challenges that startup companies face is the marketing process: how to market, where to market, and what to spend are puzzles that plague every fledgling business hoping to break into its industry.
However, a haphazard marketing strategy can be just as bad as no strategy at all, leaving you not only with a failed venture, but business-related loans and debt that you may not be able to repay.
Check out these marketing tips so you can avoid the common pitfalls and ensure that your company’s launch really takes off.

Sales performance is the measurement of sales activity and corresponding results compared to sales expectations and quotas. Good sales performance is highly valued — but it can also be tough to achieve for many salespeople and organizations.

Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success?

A Google Penalty is a negative effect inflicted on a website’s rankings based on updates made to Google’s search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or keyword-stuffing.

Google is constantly adjusting its search algorithm and its search quality rater guidelines. While Google purports that factors such as E-E-A-T do not directly influence the ranking of your content, if they are adding them to the official guidelines of the people tasked with rating websites for Google, this is a pretty strong indicator that you should pay attention to!

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. These steps can help you get started on forming a strategy that brings out the best in your company.