Tips

Press releases are an effective way to promote your brand and drive traffic to your website. But, like most things in life, there’s more than one way to do them—and some ways are better than others. Here are some tips for creating a great press release.

Some people have emotional intelligence naturally, while others need to work a little harder at it. It’s well worth the effort you put in, though, as it can improve many areas of your life. If you’re ready to take the next step, ask if your workplace has emotional intelligence training available.

Is your website down? Are you having outages with your website? We help you find out what is wrong.

One key part of being a great marketer is understanding how (and why) people think and act the way they do. It’s much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place. To help you attract, convince, and convert more people with your marketing, you should know the following lessons about psychology.

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Read on to learn everything you need to know to be successful at programmatic advertising.

First impressions are crucial. If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. But if you get their attention, and they’ll stick around, subscribe, and buy.
But wait – what is a “fold” in web design anyway, and why is it so important?
Understand this concept using our handy guide today!

One of the biggest challenges that startup companies face is the marketing process: how to market, where to market, and what to spend are puzzles that plague every fledgling business hoping to break into its industry.
However, a haphazard marketing strategy can be just as bad as no strategy at all, leaving you not only with a failed venture, but business-related loans and debt that you may not be able to repay.
Check out these marketing tips so you can avoid the common pitfalls and ensure that your company’s launch really takes off.

Sales performance is the measurement of sales activity and corresponding results compared to sales expectations and quotas. Good sales performance is highly valued — but it can also be tough to achieve for many salespeople and organizations.

Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success?