A Google Penalty is a negative effect inflicted on a website’s rankings based on updates made to Google’s search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or keyword-stuffing.
Google is constantly adjusting its search algorithm and its search quality rater guidelines. While Google purports that factors such as E-E-A-T do not directly influence the ranking of your content, if they are adding them to the official guidelines of the people tasked with rating websites for Google, this is a pretty strong indicator that you should pay attention to!
In this article, we explain what a brand image is, why it’s important and how it differs from brand identity, and we offer some examples of brand images.
Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them. The form may just ask for the user’s name and email address or might demand more details, typically about their jobs and organizations.
Product adoption is the process by which people learn about your product or app and start using it to accomplish their goals. Product adoption is usually distinguished from acquisition—while acquisition is about bringing people to your site, adoption is all about turning those visitors into users.