Marketing has a thousand faces, perspectives and points of view. You never stop discovering the immensity of this universe. However, we try and do it by providing useful tips to better explore this winding but fascinating road. Follow all our secrets to embark on a path full of success
A Google Penalty is a negative effect inflicted on a website’s rankings based on updates made to Google’s search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or keyword-stuffing.
Google is constantly adjusting its search algorithm and its search quality rater guidelines. While Google purports that factors such as E-E-A-T do not directly influence the ranking of your content, if they are adding them to the official guidelines of the people tasked with rating websites for Google, this is a pretty strong indicator that you should pay attention to!
There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. These steps can help you get started on forming a strategy that brings out the best in your company.
In this article, we explain what a brand image is, why it’s important and how it differs from brand identity, and we offer some examples of brand images.
Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them. The form may just ask for the user’s name and email address or might demand more details, typically about their jobs and organizations.
Brand perception is the sum of a consumer’s feelings, experiences, and thoughts about a product or service. It’s what people believe a brand represents, rather than what a brand says it represents.
Product adoption is the process by which people learn about your product or app and start using it to accomplish their goals. Product adoption is usually distinguished from acquisition—while acquisition is about bringing people to your site, adoption is all about turning those visitors into users.
Visual storytelling uses graphics, images, videos and more to hook the audience and drive storylines and emotions.
A LinkedIn summary is the “about” section on your LinkedIn page, a space where you can highlight your professional experience, major achievements, relevant skills, and other important information you’d like to share.
Data quality measures how well data serves its intended purpose as well as its accuracy and relevancy. This post will walk through why customer data quality matters, the components to focus on, and how a CDP helps you simplify data management.
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