Tips

Content writing is the process of writing, editing, and publishing content in a digital format. That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy and more.

Brand identity is the visible elements of a brand, such as colour, design, and logo that identify and distinguish the brand in consumers’ minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.

Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values. Discover the power of green marketing and understand how you can create a loyal customer base using these strategies.

Why is brand reputation so crucial? Setting metrics and a team sounds like a lot of work. When you could relax and take pleasure in the results of your marketing efforts. In other words, how can you tell if your brand is good or bad without measuring? There is no use in producing good work. […]

Brand personality is a framework that helps a company or organization shape the way people feel about its product, service, or mission. A company’s brand personality elicits an emotional response in a specific consumer segment, with the intention of inciting positive actions that benefit the firm.

Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Marketing is considered “viral” when it reaches the point where it’s being shared by the public at large rather than just its target audience. Leverage the power of viral marketing to promote your products and services!

The term “cookieless” describes a type of marketing where marketers rely less on third-party cookies, which are tiny bits of data exchanged between advertisers that contain personal identifiers as consumers browse the web.

“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.

Customer retention refers to a company’s ability to turn customers into repeat buyers and prevent them from switching to a competitor. Harness the power of customer retention by understanding the concept better.

Subliminal messages are visual or auditory stimuli that the conscious mind cannot perceive, often inserted into other media such as TV commercials or songs. This kind of messaging can be used to strengthen or heighten the persuasiveness of advertisements, or to convey an altogether different message entirely.