A CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it’s usually something that involves a precise action performed by prospects or customers. Call to action definition So, an accurate call to action definition is Something designed to prompt a direct response from the audience. […]
In web marketing, leads are prospects who are interested in buying your products or services. This is obviously the main goal for most businesses out there: to generate quality leads. But what does that mean and how can you implement a lead generation strategy? What is lead generation? This is the strategy a business use […]
A link is a connection that let you jump from a webpage to another. It can be attached to pieces of text, images or HTML elements and it’s actually a mean of navigating through the web. What is a link? Also called hyperlink, it’s a string of letters and numerals connecting different pages. For example, […]
A tool is a program, a software or a website that makes things easier in the digital world. That can be anything from collaborating spreadsheets to online meeting platforms to insight tools designed to help you in everyday tasks. What is a tool? In digital marketing, a tool meaning is pretty simple: Digital tools are […]
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