A CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it’s usually something that involves a precise action performed by prospects or customers.
Call to action definition
So, an accurate call to action definition is
Something designed to prompt a direct response from the audience.
This could be a phrase or invitation, an image, a button, a question to answer. You definitely want people to respond to it. In fact, you want to convert your content to a specific goal.
Setting that goal is the most important thing in designing call to actions. What do you want people to do? What is your final goal? Depending on that, the CTA can change dramatically and have different results.
How to set your goal
When talking about CTA, we usually talk about written or spoken text. So that can be a social media post, a blog post, an article on your website. But also the claim at the end of a radio or tv advertising can prompt an action.
The thing is: what action are you expecting? Do you want people to subscribe to your newsletter, follow you on social media, share your content or buy something? Each of these actions has different CTA to apply.
Call to action examples
In order to get what you want from your audience, you should clearly ask. This is the first and most important rule of CTA: be clear. You want them to buy a product or service, to share an important content, to download a freebie? Tell them.
But not every kind of CTA is a direct question. Sometimes you’ll need to apply a little more creativity and a touch of persuasive copywriting in order to get what you want.
- Use FOMO to your advantage. Meaning Fear of Missing Out, it’s a marketing principle based of the scarcity of something. If you clearly state a sense of urgency in your CTA, people will respond. For instance, try with “The last few pieces” or “This offer expires by Saturday“.
- Give a little of information. But not too much. For example, write a suggestive and intriguing headline for your article and then create a button that says “Learn more“. Curiosity will have the best of them!
- Offer something. A little discount on their first purchase, a freebie to download if they subscribe to your newsletter. Or special coupons for people who follow you on social media.
These are just some call to action examples, but you can create more. Take advantage of visual marketing and use split tests to understand what works better for your audience. Then analyze the insights and go on.
Benefits of CTA
A call to action allows you to convert virtually everything in a clear a measurable goal. You just need to find your voice and convince people to trust you.
Then every single one of your interactions with customers and prospects will convert in rates, numbers and ultimately, money.