An email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean of work communication.
It is widely popular because sending an email allows you to address multiple people at the same time, it’s fast, easy to use and mostly free.
What is an email?
The definition includes both email as a noun and a verb. So what is email exactly? In fact, it describes the method you use to exchange messages between electronic devices and it’s also the message itself.
When email was invented in the 1960s, it was of little use, really similar to today’s instant messaging. But now, it’s the most important mean of communication, especially for work messages and web marketing.
How email works
Email operates through the Internet and the use of servers. Typically, the sender and the recipient(s) are not required to be online simoultaneusly.
They just connect to a mail server or a webmail with their credentials in order to send, receive, read and download their messages. You can use email for several types of communication, sending both texts, images, links and files.
What’s a webmail?
It’s the Internet service that provides you the storage space for your messages. You access it through your e-mail address and your password, and there you find all your sent, received and saved communications.
Most webmails or email servers are free to use, with a upgrade memberships for additional storage space and other perks.
An email template
When writing your emails, you should know the template your server or web service use. They usually have a pretty easy layout. First, you’ll find the To: space, where you insert the recepient address.
Then there’s a Subject line you can fill out. In fact, you should definitely use this space, because that’s the first piece of text the recipient will read. Now you get to the mail body and write your text.
Very similar to the phisical mail, an electronic one follows some rules.
- address your recipient with a more or less formal header (i.e. dear, hi, hello ect.)
- put the name of the recipient and address them personally;
- write simple, short and easy to read sentences;
- create paragraphs and use space to make a longer email easier to read;
- finish your communication with a formal or informal ending phrase (i.e. best, kind regards, with my best wishes ect.)
How to use it in marketing
E-mail marketing is the most powerful A tool is a program, a software or a website that makes things easier in the digital world. That can be anything from collaborating spreadsheets to online meeting platforms to... many companies use for their campaignes. But why is it so powerful?
People tend to open their mailboxes first thing in the morning and several other times during the day. They do this in their free time, at work, on commute, especially from mobile devices.
So emails reach them everywhere, any time. Also, this way of communication let you reach a huge number of people at the same time and it’s easy to customize.