A link is a connection that let you jump from a webpage to another. It can be attached to pieces of text, images or HTML elements and it’s actually a mean of navigating through the web.
What is a link?
Also called hyperlink, it’s a string of letters and numerals connecting different pages. For example, if you are on a webpage and a word or phrase is written in blue, it’s probably a link.
Try to click on it and you will be lead to another page. Usually, links in written text are blue because that’s the main color web browsers use. They used to be underlined, although that is not required anymore.
A link can also be attached to an image inside a web page. In this case, when you click on the image, you will land on another page.
HTML and links
above all If you want to encapsulate a link into a piece of text or image, you’ll need to use HTML coding. These are the right codes to apply:
- Links in a text: <a href=”url“>link text</a>
- Links in an image: <a href=”default.asp”><img src=”smiley.gif” alt=”HTML tutorial” style=”width:42px;height:42px;”></a>
They can also be attached to other HTML elements.
Including links on Worpress
When writing your piece, article or blog post on WordPress, you just need to underline the piece of text you want. Click on this symbol ? , then copy and paste the url you want it to lead to. The same goes for most blog platforms, Google Drive and most writing tools.
If you want your link to be attached to an image, add it to the page, then include the url in the “link” space. This will be the easiest way to create hyperlinks inside and outside your website without HTML coding.
What’s the difference between internal and external link
If you are a blogger, a SEO copywriter, or simply want your website to rank high on search engines, you will need to know how to use link to your advantage. Both internal and external links are a great way to create a network of informations that will be relevant both for the readers and your SEO strategy.
In fact, internal links are like lianas for users: they can go from one page to another in just a click. Use them to lead your readers to continue navigating your website. For instance, link a related post to the one they are currently reading.
As for external links, they are really useful for startegies like link building or affiliate marketing.
- Link building is one of the pillars of a good SEO strategy. That means that your website is connected to other valuable, influential sources of information. Such as another blog, a news website, a web magazine.
- Affiliate marketing is a great way to get passive income. You just link the page of your affiliate e-commerce and lead your readers to buy their product. This way, you will get a percentage of the selling and readers will trust your opinion and counsel.