The Google algorithm is a complex beast. It determines how well your site ranks in search results, and how much traffic it gets from Google searches. But even if you’re doing everything right (and we all have our days when we’re not), there’s no guarantee that your content will rank high or drive traffic. That’s why it’s so important to understand what factors make up a ‘good’ site according to Google. This is because if you don’t know what those are then you’ll just keep making mistakes over and over again! Luckily for us bloggers out there, there are lots of resources about how Google ranks sites. In addition, we can understand what makes them good or bad at getting attention from users. However, one of the most useful ones is called Google E-E-A-T (Expertise, Engagement and Authority).
In pochi punti:
What is Google E-E-A-T?
E-E-A-T stands for expertise, engagement and authority. In short, it’s about how you can show the world that your blog is an authority on a particular topic.
E-E-A-T is a term that refers to three factors: expertise, engagement and authority. In short, it’s about showing the world that your blog is an authority on a particular topic.
Google E-E-A-T: Expertise
Expertise refers to being an expert in your niche or field of interest. Engagement means making sure people interact with your content. This can be by commenting on it or sharing it on social media (Facebook and Twitter).
Authority means mentions from those same sources—and there are plenty of ways for this to happen!
If you’re wondering how to gain authority, here are some ways you can start:
- Write a blog post that educates, entertains and/or inspires people. This will help you build connections with your readers and get them excited about your content.
- Get active on social media sites like Facebook and Twitter. Use these tools to connect with other bloggers in your niche or industry. In addition, followers who are interested in what you have to say.
- Write content that’s relevant to your niche. When you write about things that matter to your readers, they’ll be more likely to share what you say with others.
- Write a guest post on another blog in your niche. This can lead to new readers and followers who will be interested in what you have to say.
- Use social media platforms like Facebook and Twitter to get more people interested in your content.
Being an authority in your niche is the most important aspect of E-E-A-T. You can do this by publishing great articles that are well-researched, which will make you an authority on a subject.
If you are an expert in your niche, then you should use E-E-A-T.
E-E-A-T is a great way to get traffic and build your authority on the Internet.
Google E-E-A-T: Engagement
This refers to people interacting with your content through comments or shares, ratings and reviews. This is likely to happen if your content is good and people like it.
Engagement is a measure of people interacting with your content. It’s likely to happen if your content is good and people like it, but there are other factors as well:
- Your audience may have interacted with the same content in the past. For instance, someone shared a post about self-driving cars on their Facebook page.
- The engagement rate may be higher if you have a lot of followers or subscribers. It’s mostly people who are interested in what you do).
The number of interactions can be affected by the type of platform where they occur. For instance, if someone shares something on Twitter it has less influence than if they share something on Facebook or Instagram. This is because Twitter doesn’t allow users to comment directly back at each other while those platforms do allow comments within posts and direct messages between accounts.
How to Calculate Your Engagement Rate
Here’s how to calculate your engagement rate:
1. Take the number of engagements and divide it by the number of followers or subscribers (you can do this manually on Facebook or Instagram—just write down the numbers). For instance, if you have 1,000 followers and 150 people interacted with a post, then your engagement rate would be 15%.
2. Calculate the average engagement rate for your industry to see how you compare with other brands. You can do this by looking at competitors’ stats on social media platforms like Facebook and Instagram, as well as industry-related blogs and websites. Just find posts that have a lot of comments or likes.
3. Try to improve your engagement rate by engaging more with your followers and creating content that they want to interact with. This will help you get more likes, comments, shares and followers.
Here are some tips:
- Ask questions in your posts (people love talking about themselves).
- Engage with users by liking, commenting on and sharing their posts.
- Create engaging content that people will want to interact with (for example, funny videos or memes).
- Post frequently so that you can keep your followers engaged.
Google E-E-A-T: Authority
This comes from traffic generation, links and mentions from other trusted sources. If other sites link to you or mention you in their work, then people are more likely to trust and believe what you say on your blog too!
- Traffic: This is the number of visitors to your blog. You can get traffic from Google by using its search engine, or by using other means such as social media or paid advertising.
- Links: A link is when someone links back to your blog page so that other people can find out more about what you’re doing. It’s important because it helps others learn more about what you do and how they can use it in their own lives too!
- Mentions: When someone mentions another site on Twitter or Facebook (or even just mentions one of their friends), this means that the person trusts them enough to mention something about them on social media platforms like these ones too! This helps people find out more about you.
- Citations: A citation is when someone links directly back to your blog page from their own website or blog. It’s important because it shows people that others are linking to your content, which can help increase your search engine rankings!
Google E-E-A-T is just another way that Google measures how successful a site is along with factors like links, shares and comments. The more people who leave comments on your post or blog, the better. It also helps if you get a lot of traffic from these sources because then you’ll be able to rank higher in search engines like Google.
So how do you get more comments on your blog? Here are some tips to help you out:
1. Write content people will want to comment on.
2. Make your posts easy to share on social media sites like Facebook and Twitter by using relevant hashtags, links and quotes.
3. Reach out to influential people or sites that talk about your niche and ask them to share your post with their audience.
4. Reply to every comment you get on your blog, even if it’s just a simple “thanks.”
E-E-A-T is a way of showing off your expertise in your niche.
The more people who see that you’ve got the knowledge and experience to back up what you’re saying, the better chance they’ll trust it too.
The best way to use E-E-A-T is by looking for the gaps in the market. First, identify a topic that needs to be written about. Then, use this formula to create content about it. For instance, there are no articles on your website about blogging with WordPress. Then, you should write an article about it.
You can do this by writing about topics that you are familiar with, topics that have been researched thoroughly and passionately, or even by writing about topics which you have experience in or enjoy writing about.
This means that if someone doesn’t know anything about something then they’ll get an answer from someone else first before coming here on our blog!
Which tips work for you and why? Do let us know in the comments section below!