Searching for some awesome landing page examples for inspiration? You’ve come to the right place!

Using a landing page for your business website is one of the best ways to improve conversion rates. In addition, it helps you convert visitors into customers and subscribers. 

With that being said, it’s often difficult to design a landing page especially if you’re just starting out. 

Therefore, we’re here to help you understand what you should include on your landing page. In addition, we bring you the landing page best examples for this year.

8 Elements to Include in a Landing Page

In all our examples of landing pages, you’ll find that they have a few things in common. The most successful pages include these elements to increase conversions and drive leads:

• A catchy headline. It should be to the point and immediately catch the readers’ attention.
• Subheadings. Use a few subheadings to break down the content into relevant points. In addition, it makes the text more skimmable.
• A compelling copy. Use a friendly tone to describe what you’re offering. Use bullet points and lists to make the information easier to read.
• Media. Use images and videos to visually explain what you’re offering. In addition to making the page more appealing, it also makes complex information easier to understand.
• Proof. Include customer testimonials, reviews and social proof. This helps build authenticity and trust.
• Call to Action Buttons. Include a few CTAA CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it's usually something that involves a precise action performed by... buttons in bold, contrasting colours to encourage users to take the desired action. 
• Signup Form. In addition to all the above-mentioned elements, you can also include forms on your landing page. Some of the most common types of forms are signup, registration and contact forms that help you capture leads. Keep the forms short and limited to the basic information. 
• A Navigation Bar. Exclude the navigation bar from your landing page. This ensures that your users stay on your page and take the desired action.

Our Favourite Examples of Landing Page

Take inspiration from some of our favourite examples of landing page. 

#1. Goby

The landing page starts with a catchy headline: “Brushing Perfected”. It instantly catches the readers’ attention and invokes curiosity. The award-winning toothbrush has won some impressive accolades that are featured on the page. In addition, it’s affordable and has a money-back guarantee. 

Why it’s one of our favourite examples of landing page:

• Clear anatomy of their toothbrush. Their landing page has a section dedicated to the anatomy of a toothbrush. Instead of just talking about the features of their product, they wish to educate the reader. They want you to see for yourself why their product is the best.
• The message of social impact. More and more people are supporting brands that align with their beliefs and values. In fact, they want to be able to give back to society. Therefore, if a brand is already doing that, they prefer it. Goby features how they’re donating a percentage of their sales to NYU College of Dentistry’s Global Student Outreach program. 
• Instagram photos. They’ve featured a lot of social proof on their landing page. The carousel of Insta photos is an excellent way to establish trust. In addition, it makes their product appear trendy!

#2. DoorDash

They definitely know how to convert visitors into drivers. Their landing page helps you visualize what it’s like to deliver food to people. In addition, it also highlights how much you can earn as a full-time employee or a side-hustle. 

Why it’s one of our favourite examples of landing page:

• Focused headline. Their headline emphasizes what matters the most: You. it instantly makes the reader as if DoorDash takes care of them. Rather than simply listing the salary and perks of the job, they go one step further and help you realize why it’s a great job opportunity for you. 
• Money matters. Sure, money matters and that’s why they feature a graphic that highlights your potential weekly earnings. They’re good for driving around town with some pizza in your car, aren’t they?
• Clear requirements. They don’t want everyone to apply for their vacancies. Therefore, they’ve clearly mentioned the eligibility criteria. This not only helps reduce their HR departments burden but also helps people not have false hopes. 

#3. Branch Furniture

Furnishing a home or office is difficult. Branch Furniture understands this. Their landing page reassures you the moment you open the page. In addition, their service is easy and fast and gets your home or office set up in no time!

Why it’s one of our favourite examples of landing page:

• A powerful headline. Their headline is short but effective. It clearly shows their target market and USP.  
• Clever CTAs. The page has several CTA buttons but all of them will lead you to a single page. They’ve cleverly switched up the copy to help you visualize the next steps of the process.
• Expert consultation. Furnishing your home or office can be daunting. However, you don’t have to do everything alone. Their landing page highlights that it’s a collaborative shopping experience with a free expert design consultation. In addition, it includes installation fees. 

3 Landing Page Best Examples For 2022

Here’s our selection of 3 landing page best examples for 2022 and beyond.

#1. Smalls

Smalls Food for Cats has an excellent landing page that features subscription box services. They offer human-grade quality food for your cats. No filler and fakery. Instead, everything is clearly mentioned so that you know what you’re buying.

Why it’s one of the best landing page examples:

• Cats. they’ve featured 11 cute and fun photos of cats enjoying Smalls Food. some of them are held by their owners while others are simply enjoying themselves. In a way, it’s cats giving their testimonial (instead of people!) Now, how cute is that?
• Colours. They’ve added fun colours such as blue, yellow and orange. It gives a playful feel. Combined with adorable illustrations, their brand is too cute to be ignored!
• Coupons. They give you a 25% off your first box when you opt for their subscription. 

#2. Sundae

Sometimes you want to sell real estate as fast as possible and at a great price. This is where the landing page from Sundae comes in. they make selling real estate easier by offering their services. 

Why it’s one of the best landing page examples:

• Minimalistic design. Their landing page has no distractions and has an ample amount of white space. This gives you the breathing room you need. 
• Great copy. Their landing page features all of their benefits at the top of their page without sounding pushy. 
• A persuasive comparison chart. It’s often risky to compare to your competitors but this page does it well. They highlight their biggest benefits by adding them in capital letters. 

#3. Lyft

Lyft’s driver application page is one of the best landing page examples. Their sign up page is simple and requires a few basic details. In addition, the headline is straightforward which tells the user exactly what they need to do. 

Why it’s one of the best landing page examples:

• Minimalistic design. They don’t use a lot of imagery. Their landing page is free from any distractions so that you can focus on what matters the most.
• A simple form. The shorter the form is, the higher the chances of successful registration. Their form only requires your mobile number to get started.
• A single CTA button. Instead of adding multiple CTAs, they’ve just added one. This increases the chances of you taking the desired action.

The Best Product Landing Page Examples

Here are two product landing page examples.

1. Astra

They use a clear and catchy headline. In addition, their overall copy is intriguing and touches the paint points website owners face. Their landing page has a CTA that indicates they have a solution to their problems. In addition, the CTA is time-bound and specific. Their landing page also features some of the biggest brands they’ve worked with. This helps build trust.

2. TransferWise

TransferWise has become an easy way to send and receive money abroad. What sets them apart is their interactive landing page. They have a live currency calculator that works in two ways. In addition, it also displays the conversion breakdown. What makes it one of the best landing page examples is that they have several CTAs aimed to educate you or establish trust. 

The Best eCommerce Landing Page Examples

Here are two best eCommerce landing page examples of all times. 

1. Casper

Their headline answers the visitors’ first question, “Why should we buy your mattress?” The imagery, on the other hand, gives a homey and family feel. They feature social proof by established brands such as Good Housekeeping which instantly creates a sense of credibility. They use bullet points to make the text easy to read. In addition, they also feature testimonials from regular people. Their pricing chart helps you decide whether you should click the CTA. What truly sets them apart from their competitors is their 100-night risk-free offer.

2. Dollar Shave Club

They’re known for their genius marketing and no-nonsense attitude. The same can be seen on their landing page. They included their viral video on their landing page that helped them land 12,000 new customers in two days! The video’s authenticity and humour did all the heavy legwork but their landing page is what helped them secure more customers. 

The Best App Landing Page Examples

Here are our favourite app landing page examples. 

1. AnyList

The grocery list app keeps things simple. Their copy and content are minimal which display well on all devices, especially mobile devices. They’ve included high-resolution images and links that easily download the app. Their straightforward approach is what makes them so successful.

2. Hopper

It’s a popular travel app with an in-user experience. Their landing page is easy to read, simple and full of playful icons and dreamy illustrations. What makes it one of the best app landing pages is that no matter which device you browse on, you always get redirected to download their mobile app. 

In Conclusion

Almost everyone from a small agency to giant corporations like PayPal is using a landing page. The reason is simple. Landing pages are standalone, action-oriented web pages that help visitors turn into leads. 

When it comes to designing a marketing strategy, most of us take cues from industry leaders. Therefore, landing pages shouldn’t be any different.

We featured some of the best landing page examples so that you could understand how to use them to your advantage. 
Which landing page examples did you like and why? Tell us in the comments section below!