Linkedin is an important tool for social media marketing. Even though this website is often ignored, you can use it to increase your online presence. In this article we will guide you to a powerful Linkedin marketing strategy.
At the end of this post you will learn 10 strategies, tips and solutions to make your company page look better. In this way you’ll create really good content. And therefore attract more followers and future customers.
In pochi punti:
- 1 Why should you use Linkedin for marketing?
- 2 How to use Linkedin for marketing
- 3 10 Linkedin marketing solutions and tips
- 3.1 1. Define your goals
- 3.2 2. Study your audience
- 3.3 3. Linkedin marketing strategy about content
- 3.4 4. Don’t forget about images
- 3.5 5. Linkedin marketing solutions: keywords
- 3.6 6. Get to know your competitors
- 3.7 7. Engage your employees
- 3.8 8. Use Linkedin groups
- 3.9 9. Linkedin marketing solutions: use ads
- 3.10 10. Linkedin marketing when social distancing
- 4 Inmail tools on Linkedin for marketing
- 5 How to measure your Linkedin marketing strategy success
- 6 In conclusion
Why should you use Linkedin for marketing?
Linkedin has been created in 2003 as a professional social media. After all these years, the platform has almost 700.000 of members in the world. Currently the 40% of them go on the website every day. As a result it can be great for meeting people.
Above all, this is the favorite social network of high-level influencers, marketers and managers. So, your network is more about quality than quantity. Remember that, when you want to create connections and attract the right people on Linkedin.
Linkedin for B2B and marketing
You should take care of your Linkedin company page and personal profile. Here is why, according to a Sprout Social research.
- It’s 277% more successful than Facebook for generating leads.
- It helps 45% of marketers to get new customers.
- Linkedin is the favourite platform of 91% of company leaders.
- They choose it to share valuable content and create relationships.
Therefore, it’s important for you to have a Linkedin marketing strategy. First of all, you should have a smart personal profile and a professional company page.
How to use Linkedin for marketing
First, you need to set up a Linkedin page for you company. Go to Linkedin Marketing Solutions, click on “Linkedin Pages” and then “Create your page”.
Then choose the right category for your business and write company details in it. Now you will be asked questions about address, official website, size and place.
Moreover, you’ll have six times more visits if you add a company logo to the page. So, upload it or create one specifically for your business. A good, eye-catching and easy to remember visual could change your page.
Complete your page with a well written description. Add as many details as possible about your business. Don’t forget to use hashtags: that way, people will easily find you on Linkedin. Now your page is ready to start your Linkedin marketing strategy.
10 Linkedin marketing solutions and tips
According to Topsocialmedia.com, the key for your success on Linkedin is made of 5 Es.
- Explore opportunities;
- Expand network;
- Engage connections;
- Establish relationships;
- Expert positioning.
It all seems pretty easy in theory. But how can you implement these Es when you use Linkedin? Here are 10 effective Linkedin marketing strategies and solutions.
1. Define your goals
Just as in each successful social media campaign, this is the first step. As always, you need to set goals that are easy to achieve and measure.
For example, define a number of contacts you want to have on Linkedin in one month. Or maybe a number of views you want on a post. Through Linkedin’s insight, you will be able to measure your improvements. After all, you can always change your Linkedin strategy if something goes wrong.
2. Study your audience
Before starting: are you creating a B2C or B2B marketing strategy? Either way, you will always engage with individual people. In order to attract a company, you need to attract its manager or other professional figures.
Analyze your page’s insight to understand which type of profiles you attract. Then improve it accordingly. You’ll want to draw as many high-level professionals as possible. Even better if they are on your same field.
3. Linkedin marketing strategy about content
Just as on every social media, content is king of Linkedin. In fact, it is the main way to engage your audience and establish relationships with other people. So, your posts must be as curated as possible.
Share only links, posts, articles, videos and images related to your business on your page. Don’t forget to add something personal to spark a conversation. For example, a question or a controversial topic will generate more comments and shares.
4. Don’t forget about images
Even if its a more professional social network, Linkedin works very well on visuals. Therefore, you can use eye-catching aesthetics to draw the attention of your potential leads.
Also, keep everything as consistent as possible. For instance, your videos and images on Linkedin must be related to your website’s overall look. And the same goes for your other social media pages.
5. Linkedin marketing solutions: keywords
Keywords are essential on Linkedin as they are on other platforms. Similarly, you can use the same research system and marketing strategies applied to copywriting.
How? First, analyze the most used and searched for words and phrases in your field. Then apply them organically in your posts and articles. The most important keywords must appear on your company description and list of services too.
6. Get to know your competitors
Every now and then, organize a little virtual tour of your competitors’ pages. What do they share? How does the audience respond? Ultimately, do they attract the right people?
Study their Linkedin strategy and understand what works and what not. This constant check will help you increase your own success on the platform.
7. Engage your employees
Storytelling is very important to create a interesting and unique brand identity. Ask your employees and partners to talk about you. In other words, make them tell funny, relatable, or moving stories about your working space, your day-to-day activities and such.
Also encourage them to add your company’s profile on their personal pages. Consequently, your network will grow larger and larger and include more professional workers and interested leads.
8. Use Linkedin groups
A good Linkedin marketing strategy involves using specific groups. Just like other social media, Linkedin has groups of users about most topics. Using them actively will help you create more meaningful connection.
But what does that mean? Well, simply posting your links on relevant groups is not enough. In fact it can be seen as annoying and “spammy”.
Instead, try to actively participate in conversations about a topic. Ask questions, reply to comments. Congratulate other professionals with thoughtful comments about their work.
9. Linkedin marketing solutions: use ads
Additionally to organic growth, an effective Linkedin marketing strategy will also include Ads. In fact, you can buy sponsored content, inmails and text ads on the platform.
Linkedin has a more curated and targeted ads program than other social media. It’s called the match audiences feature and it has a lot of possibilities. That will help you reach just the perfect people for your business.
Not many people use Linkedin Live, and that’s a pity. Indeed, with this feature you can host virtual events and stream contents from all over the world.
Especially in this moment, this is extremely important. Meetings, shows and conventions have been delayed or even deleted. So it has became difficult for professionals to meet in person.
Why don’t you try to use every possible tool to become an influencer in your field of work?
Inmail tools on Linkedin for marketing
One of the best Linkedin marketing solutions involves inmail automated marketing. What does it mean? It’s a tool that helps you save time and energy to send personal messages.
For example, you can set an Inmail template on Linkedin Recruiter. Then send it to many people at the same time. In addition, they will often come with personalized details. This will lead you to valuable connections with targeted profiles.
How to measure your Linkedin marketing strategy success
Linkedin doesn’t allow external media monitoring. On the other hand, it has a pretty good insight analytics. In other words, you can use the platform itself to control your campaigns and progresses.
By clicking on the analytics tab of your Admin Page, you will have an overview of:
- other people’s reaction, comments and shares;
- engagement rates;
- click-through rates;
- followers growth and demographic features (age, location, job);
- conversion rates to your landing page.
These metrics will help you analyze, improve and change your Linkedin marketing startegies. Thus you could become a lead-generation machine in your own right.
Now you know everything you need about this platform. As a matter of fatc, there are no cons to create a Linkedin marketing strategy. And it can make you a very successful company in a little time if you follow our advices.
Above all, remember to follow our guide and ask for help. Our team of social media experts are ready. If you need a social media campaign including Linkedin, we got you covered!
However, Mailsenpai is here for you if you have any doubts or questions. Our articles and services about digital marketing will make you stand out.