If you’re running a website, you want to make sure it’s as visible as possible to potential customers. After all, what’s the point of having a website if no one can find it? That’s where SEO comes in. SEO is also known as search engine optimization. It is the process of making sure your website appears at the top of search engine results. And one of the most important parts of SEO is creating a pillar page. Pillar pages are pages on your website that are full of information on a specific topic.

They’re designed to be a go-to resource for anyone who wants to learn about that topic. In addition, pillar pages help your website rank higher in search engine results. In addition, they also help to establish your website as an authority on that topic.  You can create a pillar page that’s comprehensive and well-written. It will more likely attract attention and organic traffic.

So why is a pillar page important for SEO? Keep reading to find out.

What is a Pillar Page?

Pillar pages are the foundation of your website’s content strategy. They are the pages that you want to rank in search engines for your target keywords. A pillar page is a long-form, comprehensive page that covers a topic in-depth. Therefore, it is the go-to resource for your target audience when they are looking for information on that topic. Pillar pages are not meant to be sales pages.

They are informative and helpful. They are the pages that you want to drive organic traffic to. To create a pillar page, you first need to identify your target keywords. Once you know what keywords you want to rank for, you can create content that will enhance those keywords. Your pillar page should be well-researched and well-written. It should be comprehensive and cover the topic in-depth.

Therefore, once you have created your pillar page, you can then link to it from other pages on your website. This will help to increase its authority and help it to rank higher in search engines. Therefore, Pillar pages are an important part of any content strategy. If you want to rank in search engines and drive organic traffic to your website.

Benefits and importance

A pillar page is a type of landing page that brings in used to rank for a specific keyword or phrase. Therefore, Pillar pages are important for SEO. As they help to improve your website’s search engine ranking for that keyword or phrase.

Here are some benefits and importance of pillar pages:

• These help to improve your website’s search engine ranking for a specific keyword.

• They help increase your website’s traffic.

• They help to improve your website’s conversion rate.

• They help to improve your website’s usability.

• They help to improve your website’s overall user experience.

• They help to reduce your website’s bounce rate.

• They help to improve your website’s click-through rate.

• They help to improve your website’s ROI.

• They help to improve your website’s authority.

• They help to improve your website’s credibility.

How To Create A Pillar Page

Pillar pages are a great way to increase your website’s traffic and improve your SEO.

Here’s how to create a pillar page:

•  Choose a topic for your pillar page. This should be a broad topic that you can write a lot about.

• Research your topic thoroughly. You’ll need to be able to write with confidence about your topic to create a successful pillar page.

• Create a structure for your page. A pillar page should be split into sections, each covering a different aspect of the topic.

• Write engaging content for each section. Remember to include keywords throughout your content to help improve your SEO.

• Promote your pillar page. Once your page is live, be sure to share it on social media and other channels.  It will help drive traffic to it. Creating a pillar page can be a great way to improve your website’s traffic and SEO.

Therefore, by following the steps above, you can create a successful pillar page.  It will help your website to stand out.

How Does A Pillar Page Work?

A pillar page in general consists of several sections. Each of these covers a different aspect of the topic. For instance, a page about “Content Marketing” might have sections on “Planning Your Content Strategy,” “Creating Compelling Content,” and “Promoting Your Content.” Each section of the pillar page links to one or more related blog posts. In addition, ebooks, infographics, or other pieces of content. This content can further elaborate on the topics covered on the pillar page. In addition, provide additional information on related topics.

A pillar page is like a table of contents for your website. It is a comprehensive guide that covers all aspects of a specific topic. Pillar pages are usually long-form articles that are full of information. They get created to rank for competitive, high-traffic keywords. Therefore, Pillar pages are the foundation of a sound SEO strategy. They can help drive traffic and lead to your website. In addition, they are a great way to organize your website’s content. They help visitors find the information they need. In addition, they help search engines index your website.

When creating a pillar page, it’s important to:

• Choose a topic that is relevant to your business

• Do keyword research to find the right keywords to target

• Write long-form, comprehensive content

• Include internal links to other pages on your website

• Optimize your page for search engines. A pillar page can be a standalone page or a part of a website’s navigation.

Therefore, it is in general, the first stop for someone looking for information on a specific topic. Creating a pillar page is a great way to improve your website’s SEO. In addition, it can help you rank for competitive keywords and drive traffic to your website.

5 Best Pillar Page Examples

Pillar pages are a great way to increase your website’s traffic and conversion rate. Here are five examples of great pillar pages:

• HubSpot: The Ultimate Guide to Productivity Apps

The pillar page on this website is like the blog articles in this cluster. It has a blog-like title, feature image, and byline. These attributes show Google that there is a clear connection between the pillars. Which is much longer than each blog post to cover each topic, and the blog articles it links to.

• Cloud Elements: The Definitive Guide to API Integration

Cloud Elements is an API integration platform that connects businesses to third-party software. This pillar page on Cloud Elements breaks a complex topic down into seven simple steps. The first of which is referred to below. In addition, take note of how the pillar employs a “floating” table of contents along the left-hand side. Therefore, it is a good way to improve the reader’s experience and the amount of time they spend on the page.

• Typeform: Brand Awareness

At first glance, the positive nature of Typeform’s pillar page is difficult to ignore. It gets created to educate the audience. It not only looks appealing (the color palette is both soothing and bold), but it’s also easy to use. 

• IMPACT: Content Style Guide

Their pillar page is fantastic because it provides many examples and templates. This file can be transferred to begin your own guide, making the content very useful. Right at the top, the page also does an excellent job of highlighting what the reader will learn. In addition, who the content is targeted for.  As it allows the reader to gain more context on what they are reading by jumping to a relevant blog post.

Pros

Pillar pages are a great way to improve your website’s SEO and help it rank higher in search engine results.

Here are some pros of using pillar pages:

• They help organize your website’s content.
• They can improve your website’s SEO.
• They can help your website rank higher in search engine results.
• They can help to improve your website’s navigation.
• They can help you to target specific keywords.
• They increase your website’s organic traffic.
• They provide a great structure for your website’s content.

Cons

Pillar pages are a great way to organize your website’s content and improve your SEO. However, there are a few drawbacks to using them.

Here are five of the biggest cons of pillar pages:

• They can be time-consuming to create. You need to put in the time to research your topic inside and out.

• They can be difficult to keep updated. Pillar pages need to be up-to-date with the latest information on your topic.

• They can be overwhelming for readers. Pillar pages get created to be comprehensive.  Therefore, it can be overwhelming for some readers.

• They can be hard to promote. Because pillar pages are so comprehensive, they can be difficult to promote.

• They may not be the best option for every topic.

Tips and Best practices

A pillar page is a long-form, evergreen piece of content that covers a specific topic in-depth.

Here are some tips to help you create a successful pillar page:

• Keep it evergreen: Pillar pages should be evergreen content. Therefore, this means they should be relevant and useful long after they are brought out. Try to update the content in a regular manner to ensure. It is accurate and covers all the relevant information on the topic.

• Make it comprehensive: Pillar pages get created to be a comprehensive resource. Make sure you cover all the relevant information on the topic. This includes covering different angles and aspects of the topic. In addition, include helpful resources such as infographics, videos, and external links.

• Use keyword-rich titles and headings:  It will help your page rank higher in search results. Hence, making it more likely to be seen and used by your target audience.

• Promote your pillar page:  On promoting, your pillar page is brought out. After that, make sure you promote it through your social media channels. In addition, you can include a call-to-action, directing readers to your pillar page.

• Monitor your analytics: Monitor your pillar page’s analytics to see how it is performing. This will help you to see what content is being used the most. In addition, it will give you an idea of how successful your promotion efforts have been.

In Conclusion

A pillar page is a central, authoritative page that provides comprehensive information. It’s designed to be a go-to resource for your audience. In addition, it’s an important part of any inbound marketing strategy. It contains all the required information in one place. In addition, the links and in-depth information on the overall topic. Therefore, make sure to add specific keywords related to the topic in depth. As it will help in the conversion. In addition, provide the links to the detailed information on your website. Therefore, keep it well organize and user-friendly experience for your audience. 

Therefore, Pillar pages are important because they help you attract visitors to your website. It also builds credibility and trust with your audience and improves your SEO. When done right, they can be a powerful tool for growing your business.

Therefore, It is important to remember to include keyword-rich content. In addition, it links to other relevant pages on your website. A pillar page can help to increase your website’s traffic and improve your ranking. When creating your pillar page keep in mind all the discussed points above. It will help to make your work simple.

Which tips did you find helpful? Which examples did you like the most? Tell us in the comments section below!