Have you ever stopped to think about how important a press release can be?
If you’re running a small business or working on some sort of new project, it’s crucial that you tell the world about it.
The best way to do that is with a well-written press release. In this article, we’ll talk about what makes a good story. In addition, we will give you some tips on writing your own press release.
In pochi punti:
- 1 What Makes A Good Story?
- 2 How To Write A Press Release
- 3 Press Release Structure
- 3.1 1. Create a press release template.
- 3.2 2. Determine the goal of your press release.
- 3.3 3. Build a newsworthy angle.
- 3.4 4. Make your press release easy to read.
- 3.5 5. Use language that’s conversational rather than stiff and formal.
- 3.6 6. Write in active voice.
- 3.7 7. Include quotes from experts or other well-known individuals.
- 3.8 8. Avoid grammatical errors and typos.
- 3.9 9. Proofread and edit thoroughly before submitting your story to journalists or public relations firms.
- 4 How To Set Up A Press Release
- 5 Press Release Examples
- 6 Tips And Tricks For Writing A Better Press Release
- 7 In Conclusion
What Makes A Good Story?
A good story is one that’s relevant to your audience. It has to be unique and interesting, easy to understand and have a clear message. The best way to achieve this is by telling stories in the first person.
In addition, use active verbs instead of passive ones. For instance, “I wrote” versus “I was writing”. The reason why it’s important that you use active verbs is that they make your content more engaging for readers. And they’re more likely to keep reading if they feel like they’re part of what’s happening!
However, there are some situations where using the passive voice makes sense. For instance, when describing how something works or when talking about data or statistics.
For instance, “The average person spends three hours per day watching TV”. In these cases, try not to overdo it though. You don’t want all your sentences to sound awkward just so that one sentence can sound correct!
How To Write A Press Release
A press release is a short and snappy news story that communicates the important details of your company, product or service. Some people refer to it as a news release or media release.
A good press release uses an engaging style that grabs the reader’s attention from the start. In addition, keep them interested until the end. Here are some tips on how to write a better one:
- Use active verbs. Instead of “we did this” or “they did that”, use active verbs such as “I developed” or “You can now”. This makes it more interesting for readers who want to know what happened rather than just being told what happened by someone else!
- Be concise. Keep your sentences short and sweet! There’s no need for long paragraphs when you could say everything in half as many words instead (or less). You don’t want your readers getting bored halfway through reading because they feel like they’ve already read too much information already!
Press Release Structure
Learn how to write a press release like a pro using this press release structure.
1. Create a press release template.
- Create a press release template.
- Set up a Word document and include the following sections:
- Headline. This is what will appear at the top of your press release, typically in all caps and bolded. Use this section to grab readers’ attention and let them know what they’re about to read!
- Subheadline. This can be used as another way to grab readers’ attention. But, it’s also great for providing additional details on what makes your product or service unique. For instance, if you’re launching a new product into stores next week, consider adding something like “New Product Coming Soon” here. You can also use this space as an opportunity to highlight any important information within your body paragraphs.
- Introduction paragraph. In this section, give readers some background on why they should care about whatever topic you’re discussing. That is, why should they read more? Be sure not only to provide facts but also to explain how those facts affect people’s lives. And especially why these impacts matter now more than ever before!
2. Determine the goal of your press release.
The first step to writing a press release is to determine the goal of your press release. You should have a clear idea of what you want to achieve with it, as well as why you’re writing one in the first place.
For instance: If your company has just won an award or landed an important client, then your goal might be simply to share this news with as many people as possible. On the other hand, if you’re trying to get more people interested in hiring your services or buying products from you (or both), then maybe there are specific steps that need to be taken before they can see how awesome those services and products really are–and that’s where a press release comes into play!
3. Build a newsworthy angle.
Here’s the thing: if you want your press release to be picked up by the media, it needs to be newsworthy. That means that you need to think of your story in terms of the 5 Ws (who, what, where, when and why).
- Who are you?
- What are you doing?
- Where did this take place?
- When did these events occur (and in what time zone)?
- Why is this important enough for me as a reporter/editor/blogger/etc., who has very little time on my hands and thousands of other things vying for my attention at any given moment
4. Make your press release easy to read.
- Use short paragraphs and bullet points.
- Break up text with subheadings, bolded text and italicized text (if appropriate).
- Use clear, concise language that’s easy to read. Don’t write in jargon or overly flowery language. Because then only other writers or editors in your field of expertise can understand it.
- Write in simple English without complex sentences or complicated vocabulary. For instance, instead of using “aforementioned” say “beforehand” instead of “the aforementioned.”
5. Use language that’s conversational rather than stiff and formal.
The language you use in your press release should be conversational, not stiff and formal. This means avoiding phrases like “it is believed” and jargon or industry terminology that might confuse the reader. Instead of saying “utilize,” say “use.” If you have a product that uses electricity, don’t say it’s an “electricity-powered device.” Instead, say something like “a device powered by electricity.”
In addition to using clear language, avoid passive voice where possible–that’s when the subject does something without being mentioned directly. For instance, “The new product has been released”. When possible try to replace passive sentences with active ones. This makes reading easier for readers who don’t know much about your company or industry because they can focus on what matters most: YOU!
6. Write in active voice.
Active voice is better than passive voice. Active voice is more direct and concise, it’s more engaging, and it helps you to focus on the subject of the sentence (which is something we want).
In active sentences, verbs are in their base form: “I walk.” In passive sentences, a form of “to be” (am/is/are) is used with a past participle: “I was walked by my mother yesterday.”
Passive sentences can get complicated fast–and if you’re overthinking things like this while trying to write an email or post something on social media…you’ll lose your audience before they even finish reading!
7. Include quotes from experts or other well-known individuals.
- Include quotes from experts or other well-known individuals.
- Quotes are a good way to add credibility to your story, especially if they’re from people with authority on the subject matter at hand. In addition to showing that you know what you’re talking about, quotes can also humanize your brand and make it seem more relatable to readers.
- Make sure that whoever is quoted has relevant expertise on the topic at hand. For instance, if you’re writing about how much better chocolate is than cookies (and who isn’t?), then including an expert on chocolate would be beneficial here! You don’t necessarily need them to be an expert on food though. Just someone who’s familiar enough with both subjects so that their opinion carries weight with consumers who may not know much about either subject matters themselves yet but still want some insight into which snack option might be better overall based on personal preferences alone (i.e., taste).
8. Avoid grammatical errors and typos.
- Mistakes will make you look unprofessional.
- Make sure your press release is well-written and polished, with no spelling or grammatical mistakes. This will show that you take pride in your work and care about making a good impression on potential clients. If English isn’t your first language, find someone who can proofread it for you before sending it out to the media.
9. Proofread and edit thoroughly before submitting your story to journalists or public relations firms.
Before you submit your press release to journalists or public relations firms, it’s important that you proofread and edit thoroughly. The best way to do this is by reading your story out loud. If it sounds good when spoken aloud, then chances are it’s ready for publication.
Correct all errors in grammar or spelling so that no one gets confused by what they’re reading! In addition, be sure that all of the information in the release is accurate. Don’t makeup numbers just because they sound good (they won’t).
When proofreading and editing your work, look closely at each sentence individually rather than reading through everything quickly; this will help prevent missing any mistakes or typos along the way!
Once again: if something doesn’t sound right when spoken aloud (or read), then consider making changes until everything sounds natural before moving on with any additional steps like sending out emails/posting online, etc.
How To Set Up A Press Release
Here’s how to do it right:
- Press releases are a great way to get your company or product in front of the public. They’re also an effective strategy for generating buzz, driving traffic and boosting sales.
- A press release is a short (usually 500 words) news story that you create and distribute with the intention of getting media coverage. A well-written press release should contain all of the following elements:
- A lead paragraph that informs readers about your company or product
- A summary of what makes your business unique or different from other companies in its industry
- Relevant facts about how many people use/purchase/work at this business. For instance, “150 million customers worldwide”.
- Any recent achievements or milestones achieved by this organization. For instance, “the latest version was downloaded 10 million times”.
Press Release Examples
Press releases are a great way to get publicity for your business or product.
You can use them to:
- announce new products, services, and partnerships
- celebrate milestones
- or thank customers.
Press releases are also a good way to announce company news that may not be quite as exciting but still important enough to share with the world.
In this article, we’ll show you some examples of press releases from companies like Netflix and Dropbox that worked really well. And what they did differently than other companies who failed miserably at their own press releases!
Netflix is a great example of a company that uses social media well, specifically press releases and social media. The fact that Netflix has been able to create such an incredible brand image for itself without the use of traditional advertising is impressive.
This shows how important it is for companies to have good PR strategies in place when they are trying to build their brand awareness and reputation.
Apple is a brand that is known for its innovation and design. The company has had many successful press releases over the years, including an announcement regarding its new iPhone XS lineup, which was released on September 20th.
Apple’s recent press releases have been about new products, updates, and events such as the opening of their first store in Vietnam and an update on their charitable contributions made during the fiscal year 2018.
The example of Dropbox is a good one. This company has done a lot of press releases, and they’re all examples of how to do it well.
The first thing you need to know about Dropbox is that they have been around for some time now–since 2007, in fact!
They are one of the best cloud storage services out there because they offer both free and paid plans for users who want more storage space than what comes with their free plan (which offers 2 GB).
Most people will recognize this name when searching for online cloud storage solutions because it’s been around for so long. However, if you look closely at its history, it made another big announcement in 2014 regarding its partnership with Microsoft Office 365 suite users.
4. Disney World
This is a great example of a company that uses press releases. Disney has been using them for years, and they’re still one of the biggest players in the game. They use their PR team to announce new attractions, characters and more.
Tips And Tricks For Writing A Better Press Release
Here are some of the tips and tricks to keep in mind:
- Make sure you have a good lead.
- Make sure you have a good headline.
- Learn from the best press releases and what worked for them.
- Make sure you have a good body, with strong supporting facts and quotes from experts in the field (not just anyone).
- Find an example of a good press release and use it as a template to write your own.
- Make sure your conclusion ties everything together in one succinct sentence that leaves readers wanting more!
- Use our guide on how to write a press release, which includes tips on where to find inspiration, how long your PR should be and more!
Keep in mind that the main goal of any press release is to get your story in front of your target audience as quickly as possible.
The more people you reach with your story, the better. All news outlets will pick up a good press release to share on their websites or social media accounts. This can help generate even more exposure for your brand or product than just one article about it would have done on its own!
Press releases are an excellent way to promote your brand, but they must be done right!
Write them in a way that will catch the attention of journalists and the public.
If you follow these tips, you’ll be able to create a press release that will get the attention of journalists and public relations firms who can help spread the word about what makes your business special.
Now that you know how to write a press release and what makes one successful, it’s time to get started!
We hope you’ve found these examples of companies that have done a great job of using press releases helpful. As you can see, there are many different types of press releases and ways to use them. The key is to find the one that works best for your business–and then follow it!