Social media is changing rapidly, so it can be hard to keep up. That’s why we’re here! We want to help you stay on top of the latest social media trends in marketing and developments so that you can make better use of this powerful tool.
As brands continue to adjust their plans for social media, they need to be aware of the latest trends. These are some of the most important ones that you should watch out for in 2020 and beyond.
In pochi punti:
- 1 Social Media Trends 2023: Understanding The Basics
- 1.1 The Rise of Facebook Instant Games
- 1.2 The Video Boom
- 1.3 Augmented Reality And Virtual Reality Are Taking Over Social Media
- 1.4 Live Video Is Becoming More Important
- 1.5 Social Media Influencer Marketing Is More Popular Than Ever
- 1.6 Visual-first social media platforms will become the norm
- 1.7 Social Media Trends 2023 Aren’t All That Different From 2019 Or 2018
- 2 Social Media Trends 2023: Creating a Strategy
- 3 Social Media Trends 2023 That Can Be Used By Your Brand
- 4 Brand Examples Of Social Media Trends 2023
- 5 In Conclusion
Social Media Trends 2023: Understanding The Basics
Over the past few years, some major changes have occurred in how people use social media:
The Rise of Facebook Instant Games
Facebook Instant Games are a new way to play games on Facebook. They’re easy to create, and they can be played anywhere, including within Messenger.
How do you create a Facebook Instant Game? It’s simple! Just follow these steps:
- Create your game using Unity or Cocos2d-x (or any other game engine). You’ll want it to work in all modes with tilt controls or touch input only. However, no swipe controls allowed!
- Upload your finished product through the Facebook Developer Portal.
The Video Boom
If you’re looking for a way to engage your audience, video is a great choice. You might be surprised by how much people enjoy watching videos on social media. Especially when they are related to their interests or needs.
Video can also help you stand out from the pack and make an impact on social media. Videos are more likely than any other type of content (such as photos or articles) to be shared on Facebook, Twitter and Instagram. And they’re also likely to be watched in the first place!
When someone watches a video on Facebook or Instagram Stories (which are short clips), there’s an 80% chance he’ll watch all of it before moving on to something else. This number increases when we look at YouTube. 93% of viewers who start watching finish the whole thing!
More than just being viewed though, there’s evidence that suggests people remember what they’ve seen in videos better than if they’d read about it somewhere else online.
Or even heard about it through another person telling something similar happening elsewhere previously without seeing anything himself. Yet still knowing what happened because someone else told him so earlier today during lunch break at work
Augmented Reality And Virtual Reality Are Taking Over Social Media
Augmented reality (AR) and virtual reality (VR) are two technologies that have been around for a while, but they’re now becoming more important.
AR is a technology that allows you to add computer-generated images into your physical world. You might remember Pokemon Go, which was one of the first uses of this technology on mobile devices.
With AR, users could see Pokemon characters superimposed over their environment as they walked around with their phone cameras turned on. That was pretty cool. And now there are even more things you can do with AR!
VR allows users to experience computer-generated worlds by wearing headsets. Or goggles that block out everything else around them except what’s going on inside their headsets or goggles.
This means they can see things like other creatures walking around them without actually being there physically themselves! It sounds strange at first but once you try it out yourself then maybe it won’t seem so weird anymore.
Live Video Is Becoming More Important
As social media continues to grow, live video is becoming more important.
Live streaming allows you to engage with your audience and build a stronger relationship with them. You can use it in many ways:
- Advertising. Live video ads are an effective way to reach out to new customers while they’re searching for information about your products or services.
- Customer service. Live chat is becoming more popular as a tool for handling customer complaints or questions quickly. But it’s not always easy for brands that don’t have enough resources available at any given time (like during peak hours). Using live video instead of traditional methods could make all the difference!
- Education. People are always looking for interesting content on YouTube. Create some educational videos that teach people how they should do something. Then this could become very successful over time!
Social Media Influencer Marketing Is More Popular Than Ever
Influencer marketing is an effective way to reach your target audience. It allows you to build your brand, drive sales and increase customer loyalty by tapping into the power of influencers.
- Use influencers. Influencers have large followings on social media channels. Examples include Instagram, YouTube or Facebook and can help you reach a wider audience than traditional advertising. They also have a reputation for being authentic in their recommendations. Because they don’t just promote products they don’t believe in.
- Reach millennials with this technique. Millennials are especially important because they make up almost 40% of all customers. So it’s important that companies understand how best to communicate with them through digital channels. Such as social media channels like Instagram or Snapchat. Where millennials spend most of their time online engaging with content from brands or influencers. Or even other users within these communities. Choose wisely when selecting an appropriate type or size or level etc. It depends on what kind of product or service you’re targeting.
The rise of visual-first social media channels is a trend that will continue to grow in the coming years.
Visual content has always been important, but now it’s even more so. With Instagram and Snapchat becoming more popular than ever before. It’s clear that people love images and videos!
Live video is also gaining popularity as a way to connect with followers on social media channels like Facebook Live and Twitter Periscope.
And influencer marketing continues to be one of the most effective ways for companies to reach their target audiences online.
Social Media Trends 2023 Aren’t All That Different From 2019 Or 2018
But they have some key differences to be aware of. Social media is still very much alive and well in 2023, but it’s not as simple as before. You have to be smarter with how you approach your audience. Otherwise, they’ll leave without giving you the chance to grab their attention again.
Social Media Trends 2023: Creating a Strategy
Social media is a broad term that refers to all the ways people can communicate with one another online. It’s not just Facebook, Instagram and Twitter–it’s also Snapchat and WhatsApp.
Social media channels allow you to connect with others in your community who share similar interests or values, but they also provide an opportunity for brands to reach out directly to their target audience.
Social media is an important part of any brand strategy today because it allows brands to build relationships with customers through each other instead of traditional advertising methods. Examples include TV commercials (which have been shown time after time not working).
Brands use social media as a way of creating awareness about themselves among current customers. While also, attracting new ones by talking directly through these channels. So that people can talk directly with them without having to go through intermediaries. Intermediaries such as salespeople at retail stores or telemarketers who call during dinner time!
Social Media Trends 2023 That Can Be Used By Your Brand
Social media trends are important for brands to keep up with, as they can help you engage with your customers and grow your business. These are all fast growing social media trends that can be used by brands in 2023:
- Live streaming
- User-generated content (UGC)
- Influencer marketing
Here are some of the best social media trends in marketing that you can use:
1. Vertical video
A vertical video is a short video that’s shot vertically. It’s more popular on mobile devices and can be easily shared, edited and viewed on social media channels like Instagram and Facebook.
Vertical video engages users better than horizontal videos because it allows them to see more of the subject in their feed, which makes them more likely to watch it all the way through.
They also take up less space on your screen so you’re less likely to scroll past it while scrolling through your feed!
2. Live Video
It is one of the most effective ways to engage with your audience and build trust.
Live broadcasts allow you to create a more personal connection with your fans, which can lead to more followers, likes, comments and shares.
When people feel like they know you personally, it’s easier for them to become loyal customers. Because they feel close to your brand and what you’re doing as an organization.
Live streams also give brands an opportunity to show their unique personality. At the same time, maintain brand consistency across all channels (including social media).
This helps build community among fans while increasing exposure through organic search results on Google or Bing. The best way for small brands like yours who don’t have big budgets yet!
3. 360 Video
360 video is a video that can be viewed in 360 degrees. It’s becoming more popular with the rise of VR, AR and MR and it can be used for events and concerts.
The options are endless when it comes to using 360 videos for your brand or event. For instance, you could promote a new product launch by creating an interactive experience where users can explore different angles of your new product before they buy it!
Or if you’re hosting a music festival then why not make people feel like they’re actually there by filming every angle of your festival so that people who couldn’t make it have access too?
4. Mixed Reality (MR)
Mixed reality is a mixture of real and virtual worlds. It uses real-world elements and virtual elements to create a new experience. This can be used in many ways, such as gaming or shopping.
Mixed reality allows you to interact with your environment in new ways. Because it combines both physical objects with digital information that’s projected into them through technology like Microsoft HoloLens or Google Glasses.
Mixed reality has been around since the 1990s when people first started experimenting with VR headsets like Oculus Rift. But now companies are creating cheaper options so that anyone can experience mixed reality without having to spend thousands of dollars on equipment first!
5. Virtual Reality (VR)
It is a technology that clones an environment. It can be imagined or real. And simulates a user’s physical presence in this environment. It generally includes auditory, haptic and visual sensations.
Brand Examples Of Social Media Trends 2023
As more and more people are using social media every day, it’s important to adapt and change how you can use it as a brand. In this section, we’ll explore some of the best examples of social media trends 2023:
Starbucks is a brand that uses social media to connect with its customers. The company has over 25 million followers on Twitter and Facebook and it offers rewards to loyal customers.
Starbucks uses social media as a channel for customer loyalty and brand recognition, as well as building a bond with its audience.
Nike has used social media to connect with fans and engage with customers in a way that makes them feel like they’re part of the Nike brand.
The company also uses social media to promote its products, but it does so in a way that shows how much they care about their customers.
In one example from 2018, Nike created an ad with Serena Williams. She is one of the most famous athletes on the planet. The ad tells her story in her own words. In another example from 2017, the company celebrated International Women’s Day by posting photos of women all over the world who have inspired them through their achievements in sports or other fields (like politics).
This post was meant as both a homage and a celebration of these women’s achievements. As well as an opportunity for people who don’t usually see themselves in media outlets like Nike’s website to find inspiration there themselves!
Amazon is a great example of a brand that has adapted to social media trends in marketing. They have done an excellent job of using social media to engage with its customers and build a community around its products.
Amazon uses Instagram as a way to show the latest products on sale, as well as provide updates on new products.
It also uses Facebook, Twitter and YouTube to promote its own content. Such as videos showing famous authors reading a few paras from their books live on camera. Anyone who follows that author on Amazon can view them later on too!
Social media is a big part of our lives and it’s not going away anytime soon. Brands are always looking for new ways to connect with their customers so that they can stay longer in the market. It’s important that brands keep up with these trends. So that they stay ahead of other brands.
Social media trends are changing and brands are open to new trends.
As we’ve seen, social media is a complex tool that’s constantly changing. The ways in which audiences engage with brands on these channels have shifted significantly over the past decade. Many companies now find themselves struggling to adapt their plans in time for the next wave of change. Or else falling behind other brands who do it so well.
We hope this article has given you some insights into the future of social media. As always, there are going to be trends that come and go over time. But there are also some key points that will always remain important.
Which are your favourite social media trends 2023? Which trends will you follow? Tell us in the comments section below!