If you are a small business owner, you know that time is money. You also know that there are only so many hours in the day. So what if there was a way to automate some of your WhatsApp Business tasks? Whatsapp business has made it easy to communicate with customers. These are the pre-set replies to new or existing customers. They are sent automatically without human intervention. It works on the keyword.  With the personal message platform, it has now turned into business communication. Now the customers no need to wait on phone calls to get their queries resolved. Speed matters a lot in business communication. As it keeps customers happy and satisfied. Therefore, for better customer experience businesses can use Whatsapp Business Automation.

In this article, we will explore some of the ways you can do just that. We will also take a look at some of the benefits of WhatsApp business automation. So if you are ready to learn more about how to save time and money, read on.

What Is WhatsApp Business Automation?

It is a process that automates WhatsApp messages.  These convey and received by businesses. This can bring in used to automate customer service, sales, and marketing tasks.

WhatsApp Business Automation helps to:

• Automate customer service tasks such as responding to customer queries and complaints.
• Automate sales tasks such as sending promotional messages and follow-up messages.
• Automate marketing tasks like sending messages to customers about new products and services.

It uses a number of different tools. Some of these tools and services include:

• Chatfuel
• Manychat
• WhatsApp Business API
• WhatsApp Business App

Each of these tools and services has its own advantages and disadvantages. Businesses have to choose which tools and services are best for them. 

Benefits and Importance

WhatsApp Business Automation is a free download app. This app invents by keeping small business owners in mind. WhatsApp Business enables you to have a business presence on WhatsApp. It also helps to communicate with your customers easily. Most importantly, automating many of your customer interactions.

Here are some benefits and their importance:

• Automating customer interactions: WhatsApp Business enables you to automate your customer interactions. In addition, making it easy to manage customer queries and complaints. By automating your customer interactions, you can quickly and easily resolve customer issues. Therefore, no need to invest time in manually responding to each query.

• Managing customer expectations: With WhatsApp Business, you can set automated responses to customers. In addition, let them know when you will be available to respond to their query. This is a great way to manage customer expectations. Therefore, ensuring that they know when they can expect a response from you.

• Free up time to focus on other tasks: By automating your interaction, you can free up time to focus on other tasks. This time bring in use for tasks that are more important to your business, or on tasks that you enjoy more.

• Improved customer satisfaction: By automating your customer interactions, you can improve customer satisfaction. Because automated responses are typically faster and more accurate than manual responses.

• Increased sales: It enables you to use automated messages to promote your products.  Hence, it is a great way to increase sales, as you can reach a larger audience with your promotional messages.

• Improved customer retention:  It keeps in touch with customers, even after they have made the purchase. This is a great way to improve customer retention. Therefore, you can keep your customers updated on new products and services.  In addition, offer them special discounts and promotions.

How to Create a WhatsApp Business Automation Strategy

WhatsApp Business is a great messaging tool for small businesses. It allows you to keep in touch with your customers. You can use WhatsApp Business to send one-to-one or group messages.

You can also use it to send automated messages. For instance, appointment reminders or shipping notifications. Creating a WhatsApp Business automation strategy can be a great way to save time. It also helps you to improve your customer service.

Here are a few tips to get you started:

• Decide what automated messages you want to send:  Do you want to send reminders?  For instance, appointment reminders, Shipping notifications or Promotional messages? Decide what messages will be most useful for your customers, and make a list.

• Set up message templates: Creating message templates will save you a lot of time in the long run. That way, you don’t have to type out the same message over and over again.

• Use a tool to send your messages: There are a few different tools you can use to send your WhatsApp messages. One option is to use a tool like ManyChat. It allows you to automate your messages and send them out automatically.

• Test your messages before you send them: Make sure to test your messages before you send them. That way, you can be sure they’re working correctly and that your customers will receive them as intended.

• Monitor your results: After you’ve sent out your messages, monitor your results. See how many people open and click through your messages.

By following these tips, you can create a successful WhatsApp Business automation strategy.

4 Best Whatsapp Business Automation Examples

These are the best examples:

• Airasia support

This company sent welcome messages to customers. Once the customer contacts them, they send what they have to offer. On WhatsApp, it becomes easier to connect with customers.

• Delight Chat

The Company responds to customers even when they are offline. In addition, beyond working hours. This helps to keep customers engaged. Also confirms to customers that their message has gotten off.

• Nicehope

It is a travel-based company that uses a bot to engage with customers on WhatsApp. This chatbot sends bargain offers of the day. This makes convenient communication with customers.

• Plantix

This is a plant pathogen detection company. Their WhatsApp bot name is “doctor”. Customers before downloading the app can try it on WhatsApp. They can send their crop images and know about their plant disease.

Pros

If you own a small business, you know how important it is to be in communication with your customers. WhatsApp Business provides an easy and convenient way to do just that.

Here are some pros of WhatsApp Business automation:

• You can send automated messages to customers based on certain triggers. such as when they place an order or make a payment.
• Automated messages are a great way to keep your customers updated on the status of their orders.
• You can also use it to send reminders to customers about upcoming events or deadlines.
• It makes it easy to segment your customer base and send targeted messages to specific groups.
• Finally, it provides insights and analytics that can help you track your messages.

Cons

WhatsApp Business automation can be a great way to save time and increase efficiency. However, there are also some potential drawbacks to consider.

Here are some cons of WhatsApp Business automation:

• There is a risk of losing the personal touch. WhatsApp Business automation can make it easier to send mass messages. However, there is a risk of losing the personal touch which is important in communication. If you automate too much, your customers may feel like they are dealing with a machine, not a real person.
• There is a risk of coming across as unprofessional. This is because automated messages can often sound robotic or fake. If you want to avoid these types of mistakes. Therefore, make sure that your automated messages are well-written and sound natural.
• There is a risk of offending customers. WhatsApp Business automation can sometimes lead to customers feeling offended. Because they may receive automated messages that are not relevant to them. In addition, they are conveyed at inappropriate times. For instance, if they receive a message asking them to buy something when they have just lost their job.
• There is a risk of not reaching the right people. Using WhatsApp automation may risk not reaching the right people with your messages. Because you cannot target your messages as accurately as other marketing channels. For instance, if you want to reach people in a certain area, you will not be able to target them as effectively. But with WhatsApp Business automation you could do with a targeted email campaign.
• There is a risk of your account to forbid.  It can lead to your account put end if you do not use it correctly. This is because WhatsApp has strict rules about automation. In addition, if you break these rules, your account may stop working.

Tips and Best Practices

WhatsApp Business App is a great way to automate their messages. In addition, and stay connected with their customers.

Here are some tips and best practices for using the app:

• Use the Broadcast List feature to send messages to multiple people at once. This is great for announcements or special offers.
• Use the Quick Replies feature to save time by pre-writing responses to questions.
• Use the Away message feature to let your customers know when you are unavailable.  In addition, when they can expect a response.
• Use the group chat feature to stay in touch with your team or customers. This is a great way to stay connected and coordinate.
• Use the Business Profile feature to showcase your business information. It includes your contact information, hours, and website.
• Use the WhatsApp Web interface to respond to messages when you are away from your phone. This is a great way to stay connected when you are on the go.
• Use the WhatsApp Business app to connect with your customers. In addition, provide them with the best possible service. As automating your messages will help you stay connected and save time.
• Customizing your notifications and messages. This will help you keep track of your conversations. Make sure you are providing the best possible service to your customers.
• Use the app to connect with your customers on a personal level. This will help build trust and loyalty.
• Use the app to stay connected with your customers.  In addition, provide them with the best possible service. Automating your messages will help you stay connected and save time.

In Conclusion

To improve customer experience and increase profit, Whatsapp’s automation business is very helpful. It helps to engage with customers, first when they know about the company. A lot of tasks can carry on through it. In addition, attracting new customers becomes easy with it. A happy and satisfied customer will come again to make a purchase.

As now you know the best ways to automate messages on Whatsapp, you are all set to create it. This will help you in customer engagement and manage other tasks well. Take full advantage of it through the WhatsApp API. Also make sure when away from the office, set in your automated message that when your customers can hear back from you. In addition, give them some help pages or FAQs to get their query resolved in less time. Also before communicating on WhatsApp don’t forget to take permission from your customer. Notifications and reminders can be used to interact with customers. It will result in an increase in sales and marketing.

Just keep the above discuss points in mind, to make them impactful for your businesses.

What’s your strategy for the Whatsapp automation business? In what way it helps your businesses? Tell us in the comments section below!