Don’t you get irritated when you want to spend time with your family, but your phone keeps buzzing because of emails? When this happens to people at the wrong time, they simply block the business or website that they’ve subscribed to. You may ask, “Is there a best time to send email?”. The answer is yes.
Figuring out the proper time to send emails isn’t a hard egg to crack. You can solve this puzzle just by observing your email reading habits. Most people in your field or even your customers follow a similar type of schedule.
Many people are most likely to open their emails on the weekdays and not on the weekends. There are various industries that have different schedules. Some people work night shifts like doctors and nurses, while some people have early shifts like teachers.
However, the average opening rate of emails across many industries is approximately 18%.
Here, we have summarized some information on sending emails and newsletters to your subscribers. This article explains what’s the best time for sending these types of emails.
In pochi punti:
What Is The Best Time To Send EmailAn email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean...?
To know this, you’ll have to analyze how your audience is thinking. Are they just like you? Do they also not like receiving emails after 11 PM? The answer to both the questions is most probably yes.
So, when you’ve fully understood the behaviours and habits of your consumers, then you can decide on the best time to send email to them.
Here’s how you can decide the days to send emails.
- Tuesday: People are more focused on Tuesdays, so you have better chances to see the engagements on your emails on a Tuesday.
- Thursday: If you want to send more than one email to your subscribers in a week, then choose Thursday to be the second day.
- Wednesday: Receiving emails two days in a row might turn some people off. Wednesday may not be the best, but it’s a decent choice.
But there are some of the weekdays that you should ignore:
- Weekend: The weekends are the days during which people take part in social activities. Watching movies, going out with friends, going out of town with family, and treating themselves.
- Monday: Monday is not the best time to send email. Why? It’s because people are still in the weekend mood. They don’t really pay attention to many emails on Monday. Plus, people pay attention to the tasks they’ll have to do in the whole week.
Here’s how you can decide the time to send emails.
- Best Time: The best time to send email would be between the lunch timings, i.e., between 12 PM to 2 PM.
- Bad Time: You shouldn’t send emails in the nighttime. Mails sent in the nights will usually be opened the next morning. That also depends on the fact that people don’t get other emails in the meantime.
Best Time To Send An Email Campaign
An email campaign consists of one email or a set of emails that are sent to multiple recipients. Marketers use email campaigns to send emails to subscribers at the best possible time. Through these emails, they let the subscribers know about updates and offers relevant to the products they buy.
To create an email campaign, you should decide the main purpose of the email campaign. After that, you have to make a list of interested buyers or subscribers. You should have the correct email addresses and other contact information of these people. Before sending the emails, you should check all the contents to rectify mistakes if there are any.
When do marketers think is the best time to send email campaign?
According to many email marketers, the best time depends on the content of the email, the buyer’s habits, and the day of the week. Usually, marketers avoid the days of Monday, Friday, Saturday, and Sunday. These days present very low chances of people opening their mails.
The time of the day also influences the open rate of an email campaign. These are the best hours when you can send campaign emails.
- 6 AM: Many people have the habit of checking their phones as soon as they wake up. So sending an email campaign around 6 AM is a good time.
- 10 AM: This is usually the time when people start their workday. The time around 10 AM has a really high frequency of people opening their emails.
- 2 PM: This is the time for lunch or coffee. There is a possibility that people may open their emails at this time.
- 8 PM: 8 PM to 11 PM is also a good time. People check their emails at this time to see if there are any new emails that they’ve received.
Best Time To Send Newsletter
Email newsletters are those types of emails that inform your subscribers and buyers about the latest news regarding your products. Newsletters can include anything that is relevant to you and your business. There are different types of newsletters including Promotional Newsletters, Seasonal Newsletters, Event Newsletters, Curated Newsletters, and Practical Newsletters.
Newsletters are emailed weekly, monthly, or quarterly. However, it mostly depends on the business owners to send out the newsletters. If they want to give a teaser of a new product or if they intend to ask users about changes in an existing product, they can email newsletters to their subscribers.
Here’s how you can decide the best time to send email newsletter.
- The Morning Hours: These hours include the time between 6 AM to 11 AM. During these hours people wake up, bathe, have their breakfast and start their work. Upon waking up, many people have the habit of checking their phones. If they don’t check mails just as soon as they’ve woken up, they’ll surely check it when they eat their breakfast.
- The Afternoon Hours: The afternoon hours include the time between 12 PM to 2 PM. During these hours, people eat their lunch or go out for coffee. It is at this time that they discuss and talk about many things with their colleagues. If you time your emails perfectly, you might gain more subscribers for your business.
- The Evening and Night Hours: The hours between 6 PM to 11 PM come under this period. In these hours, people are finishing up with their work and going back home. It’s the time that they catch up on many happenings of the day. They usually look at their emails while commuting back to their homes. Mails that are sent after 11 AM have low open rates.
The Pros and Cons of Scheduling Emails
Pros of scheduling emails:
- Gaining Visibility: You have to aim to be at the top of your customer’s inbox. If you’re at the top, you’ll have more visibility. Being on the top will also ensure that people will always remember your name.
- Re-Engagement: There’s no need to worry if you don’t get a response from your customers. Scheduling emails allows you to have re-engagements campaigns. Here, you have a chance to let people know about your business.
- No Uncertainty: It stops your overthinking. Once you’ve scheduled the mail, you know that it’ll go out. You won’t keep questioning whether you want to send it or not.
- Flexibility: You schedule the emails at your convenience, and your subscribers receive them at theirs. The best time to send email isn’t whenever you want to. You should really think about your subscribers.
Cons of scheduling emails.
- Wrong Time: Maybe there’s too much on your mind and you schedule the mail for the wrong time. You should pay attention to the best time to send email.
- Forgetting the Scheduling: Sometimes you end your day doing all your tasks. But you forget one of the important tasks – to schedule the emails. You’ve written everything, made the posters, and added an attractive headline; however, you forget to schedule the emails.
- Spam Emails: Less than engaging, if your emails feel irritating to your consumers, unfortunately, they’ll add your name to the spam folder. Plus, if you send out too many emails in a week, they may even report or block your emails.
- Managing Mailing List: It is a hectic task to collect all the email addresses. Collecting them is one thing, but keeping a record of them is where people go wrong. Sometimes, the file gets lost among other files.
Many small or even big businesses think that if they send multiple emails to their consumers, they’ll have more open rates. Eventually, their business will grow more. They don’t realize just how wrong they’re when they think this.
Businesses shouldn’t make a habit of sending emails whenever they want to. This behaviour can irritate people to a great extent. When consumers receive too many emails from a particular business, they either put these emails in spam folders or unsubscribe and stop purchasing the products.
As a businessperson, you should understand a customer’s feelings and know about their habits. There is no single best time to send email, but there are some general rules that many industries follow.
Usually, the days of Tuesday, Wednesday, and Thursday are considered to be the best days to send emails. If you send emails on these days and on a decent time period like the afternoon hours or the evening hours, you’ll have more visibility and open rates on your emails.
It doesn’t take much time to know the right time, just ask yourself if you would like to read emails on a nice and calm Sunday or on a casual workday.
Use tools such as MailsenPai to increase your revenue by easily scheduling emails.