We’re going to let you in on a secret: we love buttons and Bulletproof EmailAn email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean... Buttons. As someone who gets dozens of emails each day, we rely on those little clickable elements at the bottom of an email to keep our job running smoothly. Buttons help us do everything from scheduling meetings with clients to ordering new office supplies. Plus, they’re just plain fun to use!

Buttons are so much more than just a fun way to interact with customers and colleagues. They’re a key component of your marketing strategy and can help you increase engagement and sales. 

In this post, we’ll explore why buttons matter so much and how you can use them effectively in your own email campaigns. 

We’ll also go over some best practices for writing these little bits of magic into your messages before diving into how using them correctly can boost conversion rates by up-to-50% or more.

Why You Should Use Button Copy In Your Emails

Button copy is an important part of your email. It’s the text that appears on your call-to-action buttons, and it’s what gets people to click those buttons and take action.

There are a lot of advantages to using button copy in your emails such as:

• It makes your CTAA CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it's usually something that involves a precise action performed by... stand out from the rest of your email design. It helps people understand what they’re supposed to do when they see it. If you have multiple CTAs in one email, then having different button copies for each one can make them more memorable and easier for people who are scanning through their inboxes quickly. You can test different versions out at once so you know which works best!

But there are also some disadvantages such as: 

• If done poorly, this can look spammy or desperate. Most people don’t want any extra work when checking their emails. If there isn’t enough information provided here already (such as instructions), then why should we bother clicking through?

How To Write Bulletproof Email Buttons

Bulletproof email buttons are a great way to get more people to subscribe, sign up and buy from you. But what are they?

Bulletproof email buttons are the words or phrases that appear in your emails and on landing pages when someone clicks on a button. They can be used as part of an opt-in form (like “sign up now” or “get my free guide”) or as part of an order confirmation page (like “place order”).

The goal is always the same: make sure that when someone clicks on one of these words/phrases, they’re taken straight through to your desired destination. Whether it’s another page within your website or even another site entirely!

Strategy To Implement Bulletproof Email Buttons

Bulletproof email buttons are a good way to avoid spam, and they can increase open rates, improve campaign results and increase clickthrough rates.

Bulletproof email buttons are a great way to avoid spam by keeping spammers out of your inboxes. When you’re sending an email campaign with a bulletproof button, the person who clicks on it will be taken directly through to a landing page where they have to enter their name and email address before being able to access any content (or buy anything). This means that the chances of someone accidentally clicking on it are far lower than if there was no extra step involved in accessing what’s inside your emails!

A bulletproof email button is an important part of your marketing strategy. You should be using them to drive traffic to your website, but it’s not always easy to know which buttons perform best.

To create a successful bulletproof email button:

• Use a platform that allows you to create and test the buttons before implementing them on your site (e.g., Google Forms). This will allow you to easily measure which ones are performing best based on open rates, click-through rates, etc.

Examples Of Bulletproof Email Buttons

Email buttons are a great way for you to get your subscribers to take action, whether it’s signing up for your newsletter or purchasing one of your products. 

They help users take the next step in their journey towards buying from you, and can increase conversion rates by as much as 20%! 

Here at MailsenPai, we build our buttons with advanced features that make them more effective than ever before. But how can you tell if they’re working? 

In this section, we’ll show you how to measure click rates through Google Analytics, so you can see exactly how successful each button is without having to send out any surveys or questionnaires.

#1. You can use the HTML5 data attribute to display an icon next to buttons.

You can use the HTML5 data attribute to display an icon next to buttons. It’s a way for you to store data in an HTML tag, and it’s supported by all modern browsers. You can use this feature to store information about the button or user, such as their name or email address.

Let’s say we want our button links to have icons next to them that show which type of link they are: social media profile links (Facebook), email addresses (Gmail), etc., but only if those services are available from our users’ devices/browsers–otherwise we’ll just show text instead of an icon.

#2. This is a great way for you to provide feedback about how well your buttons are working.

The data-* attribute is a great way to provide feedback about how well your buttons are working. For instance, if you want to know how many times a button has been clicked, you can add the following code:

[name of your email]

I clicked this button!

You’ll also need some JavaScript to make sure it works:

$(‘#myCheckbox1’).on(‘click’, function () { $(this).attr(‘checked’, true); });

#3. You can easily measure the click rate of your email button by using Google Analytics

You can easily measure the click rate of your email button by using Google Analytics. This is a great way for you to measure the success of your email buttons, and it will help you improve your marketing strategy.

#4. Click rates are an effective way of measuring the success of your email buttons

Your click rate is the percentage of people who clicked on your button. It’s a great way to measure the success of your email buttons and help you determine which ones are working best for your audience.

Here’s how to calculate it:

• Divide total clicks by total emails sent (this will give you an average)
• Divide the number of clicks that were made on each individual button by their respective totals (this will give you a per-button click rate).

For instance, if we send out 1,000 emails with two buttons in them–one with a 10% click rate and one with a 20% click rate–our overall average would be 15%.

Tools For Bulletproof Email Buttons

At this point, you should be familiar with the concept of bulletproof email buttons. But there’s a big difference between knowing about them and having the ability to create them. 

Luckily, we have the tools you need! We’ve broken down our favourite methods into two categories: inline and embedded code buttons.

Tools To Create Bulletproof Buttons

There are a few tools that can help you create bulletproof email buttons.

• Inline buttons: This is the simplest way to add a button to your email campaign, and it’s usually done by including an image file with a tag in HTML code. The image will be replaced with content from your server when someone clicks on it, which means that you don’t need any programming knowledge whatsoever. Just copy/paste the code into your email template and go!
• Embedded code: This method uses JavaScript (or another programming language) to generate interactive elements within emails, including buttons that look like they’re part of the message itself when viewed in Gmail or Outlook on desktop computers. It’s more complicated than inline buttons because there’s more coding involved. However, if done correctly this option can provide better results because users don’t have to leave their inboxes at all! If possible try both methods to see which one works best for each situation.

Inline buttons

Inline buttons are the most common type of button in email marketing. They’re easy to create, and they work on all devices. Inline buttons are good for small amounts of text, but you should use them sparingly because they don’t stand out as much as other styles. If you have a lot of content, consider using an image instead!

Embedded code

Embedded code is a button that is embedded in the email itself. It’s a great way to get your message across quickly and easily. But it can be difficult to maintain if you have multiple versions of it or if you change the HTML on your site frequently.

Embedded buttons are easy to create, but they may require some knowledge of HTML coding (the language of webpages). 

The Button Builder

The Button Builder is a great tool. It uses an HTML5 template that allows you to add text and images to an email button quickly and easily. 

You can also choose from several different styles of buttons (including rounded corners), change colours, and edit text size and alignment. It’s pretty awesome! Browse the internet for amazing designs so that you can use them as inspiration for creating your own unique look!

Pros Of Bulletproof Email Buttons

Here are the pros:

• Bulletproof email buttons are a great way to increase conversion rates and open rates, as well as clickthrough rates and overall engagement with your emails.
• Bulletproof email buttons are also a great way to make money!

Cons Of Bulletproof Email Buttons

Here are the cons:

• Some people don’t like the look of them.
• Some people think they’re too intrusive and distracting.
• Some people think they’re too big, or that they take up too much space on the page, or that they make it difficult to read the content around them (and thus click on something else).
• And some people simply find them ugly!

Best Practices For Bulletproof Email Buttons

Here are some best practices to keep in mind:

• Use a call to action;
• Make it clear what happens after clicking the button;
• Use a button copy that is relevant to the content of the email and/or the recipient’s interests;
• Make sure your button copy is short, easy to read and relevant to your audience.

Make sure your email buttons work, and put them to work for you

Before you get too far into designing your email buttons, make sure that they work. If your button doesn’t do anything, then it’s not going to be very useful for you or your readers.

Make sure the button is linked up and working correctly by testing it on different devices. If there’s an issue with how the code interacts with a specific device or browser, you may have to tweak things a bit so they work properly everywhere. 

If everything looks good in testing, try changing some of the text on the button itself (like “Learn More” or “Subscribe”) and see if anything breaks in response. This will give you an idea of what kind of flexibility to expect from these types of links. Before putting all that effort into creating something beautiful only for it to not function properly once deployed!

In Conclusion

In conclusion, bulletproof email buttons are a great way to get more subscribers and improve your open rates. They can be implemented quickly with no coding required and they work on most email clients.

In addition, Bulletproof email buttons are a great way to increase your open rates and clickthroughs, but they’re only effective if they work. Make sure that your button copy is compelling enough to get people to click on it and visit your website!

The best way to make your email buttons bulletproof is by using one of the tools we’ve listed here. They will help you create buttons that are compliant with the CAN-SPAM Act and other regulations. 

We hope that this article has given you some inspiration for creating your own email buttons. They can be a great way to drive conversions. But it’s important to remember that there are no hard and fast rules when it comes to creating them. The most important thing is that they suit the purpose of your site or app. And make sense within the context of your email campaign.

If you have any questions about these tools or how they work, feel free to count on us!