Getting people to respond to a cold email is tough. 

However, cold emailing is no longer limited to making sales pitches. It has evolved and is an excellent way to build long term relationships. 

The key to creating an excellent cold email is to personalize it. That’s the only way to win your prospect’s interest.

In today’s article, we will help you understand what are cold emails and how to write cold email using a cold email example and a cold email template.

What are Cold Emails?

Cold emails are sent to people with who you have no prior connection. In fact, they might’ve never even heard of you or your company. 

“It’s an unsolicited email sent to cold prospects with the goal of turning them into warm leads. It can be to sign up for a demo, schedule a meeting, download an e-book, sign up for a free trial, etc.”

Klenty.com

Do Cold Emails Still Work in 2022?

Here are three solid reasons why you should send cold emails:

1. It’s least intrusive. Emailing is the best way to approach prospects as it doesn’t disturb their busy life. A cold call or a meeting annoy most prospects. In addition, you can lose the fear of getting rejected.
2. Can be personalized and scaled. Personalizing cold outreaches is a proven method of building a relationship with your prospects. It’s easy to grow your email list when your prospects are interested (and not ignoring your emails).
3. Great ROI. Use cold outreach to reach 10 times the email and reach 10 times the prospects. Cadence is the key to value. The ROI with cold outreach at scale is high.

Cold EmailAn email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean... Vs Spam

Here are the main differences between a cold email and spam.

A cold email is sent to an ideal prospect and not everyone. It’s personalized on different levels and is backed by strong research. The content is straightforward, grammatically correct and easy to read. It contains a person/company’s name and contact details. In addition, there’s an option to opt-out.

Spam, on the other hand, is sent to everyone. It’s a generic email that’s irrelevant to the receiver. No research is involved and it’s often misleading. It may also contain suspicious links. It’s poorly written and has a lot of grammatical errors. No contact details are mentioned. In addition, there’s no option to opt-out. 

How to Write it

Since we now know what spam is, let’s understand how to write cold email. 

1. Include your details. You need to let the prospect know who you are. Most marketers overlook the “from” line but it’s extremely important that you include details such as your full name, designation, company’s name and website link.
2. Create compelling subject lines. This helps the prospect determine what’s coming next. 35% of email recipients open and respond to emails solely based on subject lines. Therefore, it’s important to create a fabulous subject line. Therefore, the best practices include keeping the headline short and personalizing them. In addition, subject lines that pique the prospect’s curiosity or create a sense of urgency have a higher open rate.
3. Write an Intriguing Introduction. Get the prospects interested in what your company has to offer. Keep it clear, concise and easy to read. Start by honestly defining who you are/the company’s values. Next, come to the point. End the cold email with a salutation thanking them for their time.
4. Add a call to action button. This will nudge the prospects to take the desired action. An effective CTAA CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it's usually something that involves a precise action performed by... acts as a bridge between your goal and the prospect. Therefore, it’s important that you include a CTA at the end of your email. 
5. Use email signature. A polished signature gives additional information about you and your company. It helps build trust. Add a professional headshot and link to your company’s social media channels to increase credibility.

The Do’s and Don’ts of Creating a Cold Email

Here are a few things to keep in mind before you create your cold email.

• Humanize the email by including your personal details in the “from” line.
• Use a compelling subject line that gives a hint to your prospect about the content of your email.
• Avoid using capitalization in the subject line unless absolutely necessary.
• Add a few reasons why your prospect should engage with your cold email. Tell them how your offering(s) will help them.
• Don’t exaggerate or oversell what you’re offering.
• Include a CTA to speed up the decision making process.
• Experiment until you find the strategy that works the best for you.

Best Practices

Follow these cold email best practices to make the most of your campaign:

• Use correct email headers. This shows that you are a real person with a personal email address.
• Greet your recipient using their first name. It helps you sound authentic and indicates you did some research.
• Make it relevant. Ensure that your email provides some value or is at least, relevant.
• Keep the introduction short. Include only what’s absolutely necessary. 
• Ensure that the email body matches the subject line. Your subject line acts as a preview of what the email is about. 
• Don’t just copy-paste text. It will deliver your emails straight to the spam folder. 
• Use a well-polished signature. Win the prospect’s trust by including the details about you and your company.
• Track and monitor the metrics. Take important metrics into consideration such as your open and click-through rates.
• Use a clean HTML signature. Messy HTML signatures often cause deliverability issues, 
• Keep the emails short. Just include the necessary information. People hate reading long and boring emails.
• Look trustworthy. This will help you generate leads and grow your email list. On the other hand, it will get your emails flagged as spam.

Cold Email Examples

Here are a few cold email examples to help you understand the concept better.

• A student sending emails to HR professionals to secure an internship.
• A small business owner sending emails to people to visit his store. 
• Marketers send emails to gain traction and publicity.
• Salesmen send mass emails to people to sell their products.

These are only a few common cold email examples that people send every day.

It works for the student, the marketer, the business owner. In fact, in most cases, even the salesman. 

Cold Email Templates

Here are two effective cold email templates that will help you generate warm leads and get you started in no time!

#1. Cold Email Template

Hello [first name],

I’m [your name] and I head up digital marketing efforts with [your company’s name]. We recently published a new article that [1-2 lines sentence pitch].

I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with…or might at least point me in the right direction.

I’d like to speak with someone from [their company’s name] who is responsible for [handling something that’s relevant to your product].

If that’s you, are you open for a quick five-minute call on _________ [date and time] to discuss ways the [your company’s name] platform can specifically help your business? If not you, can you please put me in touch with the right person?

I really appreciate your help!

[CTA]

Regards,

Your name

Email Signature

#2. Cold Email Template

Hello [first name],

I’m [your name] and I’m with [your company’s name]. We work with organizations like [their company’s name] to [insert 1-2 sentence pitch].

[1-2 sentence unique benefit].

Would you be so kind to direct me to the right person to talk to about this at [their company’s name] so we can explore if this would be something valuable to incorporate into your events?

[CTA]

Regards,

Your name

Email Signature

In Conclusion

Don’t stop after sending your first cold email outreach. Follow up with your clients a few times. 

Remember, it’s not about which cold email template you’re using. In fact, it’s about how you’re using it. 

Therefore, follow our cold email best practices and tips to generate qualified leads faster.