A company newsletter is one of the most important communication channels in your business. It gives you an opportunity to keep your employees up-to-date with what’s happening at the company, and it can also help promote the brand and improve customer experience.
In pochi punti:
A company newsletter is a summary of what’s going on at your business. It’s an opportunity to keep employees informed and promote the brand, all while keeping customers updated on what you have going on.
The first step in creating a successful newsletter is coming up with ideas for content that will interest your audience. You want something new and exciting that shows off what you do best, without being too promotional or self-promotional (we’ll get into those later). Here are some ideas:
- Announcements about upcoming events/workshops/training sessions.
- Newsworthy articles from industry experts related to your field of expertise.
- Company news and events – such as major milestones reached or awards won.
- Product updates (new products released).
Importance
A company newsletter is a great way to stay in touch with customers and promote your brand, which is why you need it.
Here are some of the ways that newsletters can benefit you:
- It keeps current employees informed on how they can continue to support customers. For instance, if one of your products has been discontinued or changed in some way, this will be passed on immediately so that any impacted employees know what’s going on with their product line at all times.
- Company newsletters can be used to promote specific products or services that aren’t being sold directly through stores (but still have value). Say you’re selling a new line of shoes online; if someone buys them through the website but doesn’t have time or money for shipping costs after checking out their purchase, then there’s no reason why they shouldn’t receive an email reminder about how much fun wearing these shoes would be!
- If someone has purchased something from another store using another method than yours. For instance, Amazon instead of direct sales, then sending out emails detailing where else people might find good deals could lead them back into buying more stuff from yours instead!
You should include the following in your company newsletter.
- Company news.
- News about the company and its products, services, employees and other divisions. This can be an update on what’s been happening at the company or an announcement about new developments that have taken place recently.
- Updates on upcoming events for members of your community (i.e., classes). If you have any local events that are relevant to your business, add them here!
- Announcements from management about important decisions being made by them as well as their vision for where things should go next with regard to growth plans, etc.
The tone of your newsletter is important. You have to be friendly, professional and formal at the same time. If you’re trying to be too friendly or casual, people will tune out and not read it. But if you try too hard with the formal voice, they won’t take it seriously either!
So what are some ways that companies can write newsletters? There are many different types of emails that companies send out every day; some are just informational emails while others contain sales information or special offers for customers who have been loyal customers for a long time (such as those who use their products regularly).
Writing your first draft of the text.
Now, it’s time to start writing. To do this, you’ll first need to get into the mood of writing by thinking about what sort of tone you want your newsletter to have. This could be formal or informal, funny or serious—it’s up to you!
- Write in a friendly tone. Remember that you’re writing for other people who might not know much about your company and its products/services yet (which means they probably won’t understand everything). So don’t overwhelm them with technical language or jargon. Instead, use simple phrases like “we” instead of “I”.
- Use “you”. When referring specifically towards yourself as an author (i.e., when referring back to previous paragraphs), use “you” instead of “I”. This helps keep things personal while at the same time being professional enough not to alienate readers from anything said prior which may seem like bragging if written too bluntly without qualifying statements such as “we” etc.
The content of your newsletter should be tailored to the audience you are targeting and the goals you want to achieve.
The tone of your newsletter should reflect the personality of its author, so keep it lighthearted if possible. If you’re writing a serious piece on how much research goes into writing an article, then don’t use quotes from famous people like Winston Churchill or Abraham Lincoln! Try using language that would appeal directly to the reader. For instance, “I’m going to tell you…” instead of “…this is something that I learned”.
The structure of your newsletter can also help keep things interesting for readers. Try presenting information in bullet points or lists rather than paragraphs with lots of extra words thrown in there. They’ll feel more digestible this way! And finally: length matters. Too short and people won’t bother clicking through; too long and they’ll lose interest before even reading anything else at all.
A good, strong company newsletter will improve the customer experience, promote the brand and keep employees informed about what’s going on at the company.
This is a sample newsletter.
The following is an example of how you could put together a newsletter:
It’s been three months since we launched our product, and we’re excited to tell you about all the ways it’s changed our lives!
In this issue, you’ll find some tips on how to get the most out of your new purchase.
We’ve updated our pricing page so you can see what packages will work best for your business needs.
For the sake of consistency, we recommend using a visual style and format for your newsletter. This will help ensure that it looks professional and that you’re using the same tone of voice in all of your newsletters. A friendly tone is appropriate for any kind of business communication (e-mail or otherwise).
Use these examples as guidelines for your own newsletters.
- Use a friendly tone. This will keep the reader interested and engaged in your newsletter. If you try to be too formal or serious, it may make readers feel like they’re not worth reading.
- Be positive! In addition to being friendly and upbeat and therefore more likeable. Trying out some well-placed humour can be a great way of making sure that readers don’t get bored with your product or service—especially if it’s something new that you’re introducing into their lives. For instance, “How would you like an extra week at home?”.
Company Newsletter Best Practices
Here are some tips for writing a newsletter:
- Keep it friendly! It’s important to use language that is easy to read and understand. Don’t be too wordy or formal—you want people who don’t know you personally to feel like they’re getting news from a friend or colleague, not an executive summary of some big announcement.
- Be conversational in tone. Think “How are things going?” instead of “We have exciting news”.
- Make sure there’s no confusion between typeset text versus hand-written letters. This helps readers see what kind of content they’re receiving before reading through any copywriting instructions included within your email body text.
- Use active voice whenever possible.
- Include plenty of active verbs throughout your writing. “We’re proud,” not “We were proud.”
In Conclusion
Here were some tips for writing a company newsletter. Don’t forget that other people will be reading it, so make sure you’re editing it before sending it out!
Which tips did you like the most? What do you include in your company newsletter? Tell us in the comments section below!
