A coupon email technique is defined as any online marketing strategy that uses coupon codes to boost sales and draw in new customers. Coupon codes have always existed. Coupons were and continue to be cut out of booklets or newspapers and used in many stores in traditional settings.
Coupons are becoming more widely used, as codes are inputted in during the purchase process on digital sites as technology changes. In this article, we will go through the many ways you can create a coupon email. You may also refer to some great examples listed below.
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What is Coupon An email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean...?
Coupon-based marketing campaigns are typically very simple to implement. Plugins for various CMS systems create codes that consumers can enter at the final hour of their checkout.
An increasing number of businesses are shifting their sales online and entering the realm of e-commerce. As a result, the more promotional strategies you employ in your web store, the more opportunities you will have to distinguish yourself from your competing companies. Discount coupons are a great example of a method that appeals to both current and potential customers.
Benefits and Importance
If you’re trying to understand why coupon emails are important, then here are some ways they benefit your brand.
- Coupon emails can help you increase your email contacts. You’ve probably heard of the principle of reciprocity if you took Psych 101. When you give anyone anything, they are more likely to reciprocate. Give people a discount in return for their email addresses if you want them to join your email list. As per Technology Advice, the most common reason people sign up for email lists is to receive coupons and offers.
- You can also see a difference in your email ROI. How much cash do your email campaigns bring in? You could probably make more money by providing discounts. Coupon-containing emails generate 48% more revenue from each email. Coupons can enhance your overall email campaign performance even if you don’t count the dollars per email.
- Coupon emails can help you get fresh customers. It also helps increase your sales. Coupon users will spend 24% more than normal shoppers on average. Email coupons can be incredibly useful for acquiring new customers. Without a coupon, 57% of participants stated they would not have made a first-time payment at a new retailer. 39% of customers said they bought a product from a company they wouldn’t have bought otherwise because they had a coupon. Furthermore, coupons can lessen the sales cycle: 48% of customers say they are more likely to buy something sooner than usual in order to use a coupon.
- It also keeps your customers coming back. User acquisition is beneficial to businesses. Customer retention can also be improved. You’ve likely heard the famous statistic that it costs 5 times (or 6 times, or 25 times) more to gain a new consumer than it does to keep a current one.
How to Create A Coupon Email
There are a few ways you can create a coupon email. Some of them are listed below:
- Make certain that your discount coupons will appeal to your intended audience. Take into account whether your coupon codes will help draw the type of consumers you want before launching any marketing plan to bring in new customers. Keep in mind that big discounts are most likely to draw deal shoppers. This means your newly drawn buyers are unlikely to become long-term clients in the years ahead.
- Be mindful of the potential adverse effect on your brand. Even though sales discounts can be a quick way to generate revenue, ensure that you’ve carefully examined all of the dangers and potentially severe pitfalls. Consumers become accustomed to price cuts quickly, and most will leave when your price levels return to baseline or increase. Furthermore, discounts may reflect your own absence of trust in the product. This could also result in a decreased overall value for your goods.
- Consider providing special offers to specific customer segments. Providing discounts to anyone can put your whole profit margin at risk. Instead, you should consider providing exclusive special offers to particular groups of clients. This could apply to students, military, healthcare workers, etc. In this way, you can take advantage of discounts while expanding your client base without jeopardising your profit margin or reducing the value of your brand.
Pros and Cons
Here are some Pros of coupon emails:
- They make it easier for you to implement and use. Simply create a code (for example, New year’s eve), and link it to a specific offer in your system. Then, you can distribute the voucher to your consumers.
- They can also give your useful and real insights. You can gauge the success of a project by looking at how many consumers redeemed the related coupon. Besides that, you can also measure the success of the channels through which you supported the code.
Here are some cons of coupon emails:
- Coupon emails cost money. The most significant disadvantage of using coupon codes in email is that they will cost your company money. Whatever discount you provide results in little money in your wallet. The key is to determine whether that price reduction will increase your profitability by attracting new clients or trying to bring back old clients who could have moved somewhere else in search of other discounts.
- Existing income may be eaten up. Sometimes your existing customers may become accustomed to waiting for special offers. This eats into the revenue generated prior to the introduction of the coupon programme. To avoid affecting your current client base, you should consider how and when to to provide those coupons.
Top 4 Strategies to Create A Coupon Email
Now that you understand how important email coupons are for your email marketing campaign, let’s look at the different types of email coupons that you could use.
- Discount Code Coupon: Giving people a deal they want i.e. a discount, is a great way to increase email marketing sales. Email discounts can be between 10 to 50% off or even a flat fee of the total price. Emails with discount codes are an amazing way to entice customers during the “Awareness” portion of the sales process. The greatest part about these customers is that if they’re looking for a coupon code, they’re usually ready to buy. Take advantage of this when trying to introduce your company to new customers and attempting to increase sales from existing customers.
- BOGO Technique: One other way to increase internet sales through the use of email is to persuade one customer to buy from you even if they had no intention of doing so, or to purchase more goods than they had planned. The first method is to mail a classic buy one, get one free during the sales funnel’s “Consideration” phase. If a customer receives an e-coupon from you, they may reconsider visiting your store or making an online purchase.
- Exclusive Coupon Deal: Offering VIP access to certain programs is a great idea. It’s easy to see why e-commerce brands are embracing tiered VIP programmes. VIP programmes foster a feeling of belonging and success. Exclusive VIP deals, when done correctly, can motivate clients to purchase more or spend their money and they will feel happy about it.
- Holiday Shopping Email Coupon: Consumers have high purchase intent during the festive season. You can then increase the intent part of your sales pipeline with directed holiday initiatives.
Reinventing the wheel can be intimidating and stressful. To assist you, we’ve compiled a list of pointers to consider when trying to write coupon emails.
- Select the appropriate tone. Maintain a similar tone of voice in every one of your email messages. If all of your communication is formal, your customers may be confused to get a more casual email at random.
- Be short and to the point. Get right to the heart. Your customers have short attention spans. Besides that, they also value their time. A beneficial email should be simple to scan and understand. It should also contain only the most important information.
- Concentrate on the worth. Keep the focus of your email on the value you’re giving to the user, namely the discount code.
- Make use of urgency. Provide a deadline for your offer. This will create a sense of necessity and motivate your customers to take action quickly.
If you’re looking for some of the best practices to follow while creating your email coupons, then here are some listed below.
- Start making your email coupons mobile-redeemable as well. You cannot afford to miss out on mobile customers’ sales. According to reports, there are around 1 billion worldwide smartphone coupon users. Optimize your emails for sales on mobiles to tap into such a market.
- Email coupons should be A/B tested. Learn which email coupons generate the most sales to get as much out of your email coupon initiatives. You’ll be likely to produce better RPE rates once you understand.
- Improve the flow of your cart abandonment. Sending cart neglect follow-up emails with discount coupons has increased sales.
- Plan ahead of time for holiday promotions. Never pass up a good selling opportunity. Months in advance, marketing experts schedule their online holiday sales promotions.
- Collect customer feedback to provide truly customized coupons. Are you aware that 86% of consumers prefer to be polled to see if businesses follow along with their suggestions? Inquire with your customers about the types of discounts they prefer. Then you must deliver.
- With current e-coupons, you can encourage repeat sales. This one is simple. 82% of individuals are more prone to return to a retail outlet that provides steady discounts. Besides that, 68% of consumers also believe that coupons foster loyalty. Email coupons foster long-term relationships with customers.
- Give a discount. According to a Placed survey, 60% of customers prefer discount coupons to other kinds of promotional offers such as refunds, giveaways, gift certificates, and so on. While A/B testing your emails is a good idea, a discount promo is usually a great place to begin.
Top 3 Coupon Email Examples
Here are some great examples of coupon email techniques.
- JC Penney: JCPenney subscribers are rewarded for something other than shopping. They’re also provided with a prize for submitting a survey. Though this email includes a voucher, the company’s rewards programme is prominently displayed, informing subscribers that they can win bonus prizes for filling in a questionnaire.
- Ban.do: Another key example of FOMO marketing is Ban.do. It begins with a straightforward offer. The discount along with the large, colourful text, draws you in. Besides that, the FOMO text encourages you to move immediately.
- Traffic & Conversion Summit: An event campaign for the Traffic & Conversion Summit was sent out quite recently. For Cyber Monday, they decided to offer a hefty $300 price reduction on tickets to their upcoming online summit.
Coupon emails generate marketing through word-of-mouth. If an individual has had a positive encounter with your company and spreads the word, they are likely to include helpful hints. This could be something like making sure to grab your special discount, register to claim a freebie, etc. These are things that can make your offer more appealing to that individual before they visit your website. Word-of-mouth customers have a level of confidence and trust that other pathways do not.
You can also use coupons to promote a launch of a new feature or a new product. You may provide discounts through holiday campaigns, A/B testing and also exclusive offers.
What are some interesting email coupons you have seen? How do you use email marketing to increase revenue? Let us know in the comments section below.