The headline newsletter is simply the title of the newsletter that you’re writing. Not all headlines are similar. This is because the content in those newsletters differs from each other.
Thus, you begin writing the newsletter headline when you know the content of the newsletter. However, there are common elements present in all the newsletter headlines. They should all intrigue curiosity in the reader, and they should be specific.
Throughout this article, we’ve explained such elements that’d help you write creative headlines. You may also read about brand examples to know how to write them effectively.
In pochi punti:
What Is A Headline Newsletter?
Newsletters are those content tools published by brands where that give updates and guides about their products. Through these newsletters, brands want to give their audiences behind the scene of their company and products. Many companies use this content tool to build their network with their clients and audiences.
A newsletter has many parts in it. There’s a headline of the newsletter, company logo, and template visuals. All these parts help people in interacting with the company in a better way. If you want to create a perfect newsletter, then you’ve to pay attention to all of its elements.
When talking about the headline newsletter, it’s the first element in a newsletter that catches people’s attention. It’s upon reading this, the readers decide if they want to read the whole content or not. The newsletter headlines have further elements that make sure that the readers read the whole content of the newsletter.
The headline is simply like a movie teaser or trailer. You hate it when the movie teasers give away everything, right? In a similar way, your readers would hate it too if you gave away everything in the headline. Therefore, when writing the headline, make sure that it gets people to click.
But unlike movies, the reason you write a newsletter is not only for the purpose of entertainment. You write these newsletters to raise more awareness among people. Thus, when writing the headline, make sure you provide people with answers or solutions.
For instance, you may write a headline like, “Learn To Wear A Midi Skirt The Correct Way”. Many people would look at this headline and think to themselves if they’ve been doing it wrong the whole time. In that case, it’s clear that they’d want to check out how to wear it correctly.
How To Write Headline for Newsletter?
The headlines that you write in your newsletters contain a minimum amount of characters. If you exceed that limit, the headline may feel too long and people might lose interest. Your headlines should only contain a few words. It’s through these words that you’ll get more attention.
There are ways that you can write a creative headline newsletter for your brand.
- You may add numbers in your headlines. Numbers can be easily added in the headlines if you’re creating lists in the newsletter. The benefit of numbers is that they tell people how many ways there are to use a product. Numbers also help people in organizing the content in a logical order even before they’ve begun reading the whole content.
- In your headlines, you should provide people with beneficial reasons to do something. It’s a good start that you’re using numbers in your headline. But, do give your readers a rationale, too. For instance, you may write, “7 Ways To Wear Cowgirl Boots”. People also like tips and tricks to use products or to help themselves achieve something. In that, another headline you may use would look like, “8 Tips You Need To Have Healthier Hair”.
- When you’re writing the headlines, your main aim shouldn’t be to promote yourself. The main goal is to help the readers gain insight into various things. So when you’re making the headline newsletter, read it how it would read to the reader. If on the first go it sounds like something sales-y, then you need to drop that headline. Upon reading the headline, the customer should want to know more. You want to grab their attention. To do that, you’ve to think from their perspective.
- At last, when you’re writing the newsletter headline, remember to keep it specific and simple.
Top 5 Elements To Include
Here are some elements of the best headline newsletter.
- Concise Content: You might have heard of this advice many times before. Many marketers advise this because it works. This is one of the most basic elements when writing headlines for the newsletter. When you’re writing the headline, make sure it conveys what you want to say in the article or the email. But, keep it simple. There shouldn’t be any information overload in the headline.
- Invoking Curiosity: It’s pretty simple, right? If you read a headline that raises a sense of curiosity in you, you’d want to know more about that topic. It must have happened to you too. You’re looking for a similar, “Oh really! I’d like to know more about it.” response from your readers too. It might be difficult at the start, but once you get to know more about your audiences, you’ll know how to do it.
- Device Readability: Not all of your readers will read your newsletters on their laptops or computer screens. Chances are that most of them will read them on their mobile phones. This is the reason that it becomes important for email marketers to check the readability of the newsletter email before they send it to their readers.
- Personalization: It’s really in the name. When you’re writing a headline newsletter, make sure you add a personal touch to them. To do such practices, you can include the name of your readers. It’s how your readers will feel more connected with you.
- Adding Value: At last, the headline of your newsletter should add more value for the reader. It should clearly tell them what they’ll gain and how it’d help them. You can add value for them in any sense, just that it should be clear to them.
Top 4 Newsletter Headline Ideas
If you’re thinking of headline newsletter ideas, first you need to know what content you’ll add to the newsletter. You can’t write a normal article in the newsletter and make the headline like “Try XYZ to get XYZ”.
Sure, you have to aim the headline in a way that intrigues the readers when they see it. But, there’s a difference between making the headline interesting and making it clickbait-y. Clickbait should be avoided at any cost when you’re writing the headline for your newsletter.
When you know this basic rule, you can begin writing your headlines based on the written contents. These are a few common newsletter content ideas.
- Listicles: Lists are easy to read and they look neat too. You know that many people don’t read through the whole content. They just skim the important parts. But people like to read lists about various topics that interest them. You may make your newsletter headline by making a list. For example, you may use, “7 events you may wear our shoes for” or “10 reasons why we provide you with the best pens”.
- FAQs: Newsletters are a great way to answer the FAQs you get. You’re busy each day because you want to build a better brand. In the midst of all this, you may forget to address and listen to your readers. For this reason, you may answer these questions in your newsletter. Remember that your headline should be a catchy one.
- Product Guides: Going in a similar direction, you may also make your headlines about product guides. You may use headlines like, “7 ways you can use this pan” or “How to use our UV specs for better vision”. Here, you’re also giving the readers something of value that would help them.
5 Best Newsletter Headline Examples
When writing a headline newsletter, you don’t want it to appear cliché or cringe. These are the first words that your subscribers will read. It’s the emphasis of these words that’ll motivate the reader to read the whole newsletter article.
When coming up with these headlines, you may run out of creative ideas. If you don’t feel motivated enough, you won’t be able to motivate your readers too.
For this reason, you’d benefit if you go through some examples before writing your headlines.
In this headline example, Lifehacker got the attention of its readers by being concise. Their headline, “An Age By Age Guideline to Discipline Your Kid” is short, simple, and doesn’t give away too much. By reading this headline, new parents would want to click to know more.
WIRED Daily Newsletter
The headline used by WIRED in their newsletter is mysterious, and it also raises curious questions among the readers. They used the headline newsletter by writing “A boy, his brain, and a decade long medical controversy”. This was enough to make people want to read more.
Harry’s used this headline, “Are you doing this AFTER you shave?”. They used clever wordplay here which tells people what the newsletter is about. It’s simple to understand that they’re referring to some after/post-shaving practices.
When Toms announced their new product, they did it well. In their newsletter headline, they wrote the line, “Glow In The Dark Classics”. This headline hinted towards the fact that their new shows have a cool new feature.
Flywheel used its newsletter headline to promote its content as well as give people a valuable item. The headline “Recurring Revenue: The secret to scaling an agency” helps people in knowing how to scale their agency.
The newsletter headline should grab the attention of the reader and make them want to read more about the presented topic. When you’re writing a headline, you may easily write one that’s clickbait. You’d do it because it’s easier and it’d get you the clicks too.
If you want to build an honest brand, however, you’d stay away from such practices. Your headline newsletter should show truth and honesty. They should give people the true image of your brand.
To be able to do that, you may want to use some common yet useful elements in writing the headlines. First, you’d need to add numbers in your headline. Then, you may want to give reasons to people to action. You’re telling them to do something in the headline, but they don’t know why they should do it. Here, you should be specific, give them those one or two reasons why they should take an action.
When you’re writing the headline, think how it would read on various devices. If you’re unsure of the readability, you may use a readability tool or checker. Then, you may also make changes if there have to be any. Do remember that you’re doing this to make people curious enough that they’d click right away to know the solutions to their problems.
There are many headline ideas that you may choose from, once you know the content you want to make.
Did you like our headline ideas? Did you know about the headline elements? How do you begin your newsletter headline? Tell us in the comments below!