A Holiday email doesn’t have to be spammy or generic, it can be fun!
The holidays are a great time to send out an email blast. You can use it as an opportunity to remind people about your brand, or even get new customers. But you don’t have to make them boring!
In this guide, we’ll talk about holiday emails: what they are, why you should send them, when it’s appropriate to send them and how you can use them to build relationships and increase sales.
In pochi punti:
- 1 What Is A Holiday Email?
- 2 Why Send Holiday Emails?
- 3 How To Choose What To Include In Your Holiday Email
- 4 When Should You Send Holiday Emails?
- 5 Tips For Sending Holiday Emails
- 6 Holiday Email Templates
- 7 Holiday Email Examples
- 8 In Conclusion
What Is A Holiday An email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean...?
Holiday emails are a type of email marketing. They’re sent during the holiday season, and they can be directed at customers, prospects, employees or anyone else with an email address.
Holiday emails may be sent by companies or brands (like ours!) or individuals who want to send out messages that show love for their clients/customers during the holidays.
Why Send Holiday Emails?
Holiday emails are a great way to keep in touch with customers and promote your products. They’re also a great way to build relationships with your customers, increase sales and stay top of mind.
How To Choose What To Include In Your Holiday Email
- Include a personal note. If you’ve been emailing your subscribers regularly, they’ll know who you are and how much they can trust you. Use this opportunity to connect with them on a more personal level by sharing something about yourself or the team at your company that makes their lives better.
- Add images! Images help break up text and make it easier for readers’ eyes to scan through an email without getting bored or distracted by too much text in one place (especially if there’s a lot of information). Plus, people love pictures of things like puppies–so include some cute animal photos if possible!
- Include a call-to-action (A CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it's usually something that involves a precise action performed by...). Your CTA should always lead back into the next step of your customer journey: whether it’s signing up for an upcoming webinar or purchasing one of our products online, every message should have some sort of actionable item within its content so that recipients know exactly what they need do next after receiving it from us as marketers sending out holiday emails.
When Should You Send Holiday Emails?
The timing of your holiday emails can be just as important as the content you send.
- Sending them too early or too late can cause customers to forget about you and move on with their lives. This will make it difficult for them to engage with your holiday campaign, which ultimately means less revenue for you.
- The best time to send these types of emails depends on the industry that you’re in, but generally speaking, sending them toward the beginning of November (around Thanksgiving) is ideal because it gives customers enough time before Christmas rolls around without being too early or late.
Tips For Sending Holiday Emails
Here are some tips for sending holiday emails:
- Make sure you have permission to send the email. Sometimes, people will sign up for your list in exchange for something (like free content), but they don’t necessarily want you to send them emails about holidays or other non-related topics. In that case, make sure that it’s clear what kind of information they’re signing up for (and if there’s an option for opting out) so that no one feels tricked into receiving emails that aren’t relevant to them.
- Make sure the images are yours and/or licensed properly (you can search Getty Images or Shutterstock). If possible, avoid using stock photos altogether–they look unprofessional and dated! If there isn’t a better image available from another source, consider hiring a photographer friend who could create an original image just for this purpose. Otherwise, try using royalty-free images instead of copyrighted ones so that nobody gets angry at anyone else later on when someone finds out what happened during their vacation last year while browsing through their inboxes!
- Don’t forget about copyright laws when doing research on sites like Flickr; many photographers do not allow others to use their work without written consent first so double-check before sending anything off into cyberspace where everyone has access 24/7 365 days annually!
- Fun & festive. This one from Birchbox uses a cute bear as its mascot and has fun illustrations throughout. It also includes links for free samples and discounts on products. This is great for getting people back into their site after they’ve received the email.
- Personalized. Everlane does something similar with this personalized holiday card. It feels like they’re sending it directly from the company itself! They include seasonal photos in their design along with information about upcoming sales events.
Holiday Email Templates
Use these templates to make sure your customers know you’re thinking of them this holiday season.
If you’re sending out a holiday email to your customers, it’s important that you don’t forget anything. Make sure that the template includes new products, deals, and promotions. Include a call to action at the end of your email so that customers know how they can get in on all of these great offers.
This is the season when we celebrate the holidays, and it’s important to let your customers know you’re thinking of them. If you don’t have time to send out a personalized email, these templates will help you get started.
Valentine’s Day Emails
Valentine’s Day is the perfect time to show your customers that you care. The holiday is all about love and romance, so use this opportunity to make them feel special by sending out a fun email that celebrates their relationship.
Here are some ideas:
- Use a bold colour like red or pink to stand out from other emails in their inboxes.
- Add an image of two people holding hands or hugging each other–or even just using the same font as “I love you” (the heart symbol). It’s important not only what you say but how it looks!
Mother’s Day Emails
It’s that time of year again when you need to be sure you don’t forget about the most important woman in your life: your mom.
Don’t be afraid to get sentimental in your emails this Mother’s Day. A heartfelt message can go a long way towards making her feel special and appreciated. In addition, it will help ensure that she keeps coming back for more! And don’t forget about including a gift card with every purchase; nothing says “I love you” like giving someone something they didn’t even know they wanted (or needed).
Finally, don’t forget to thank your customers for their business throughout the year by sending them personalized emails through our platform at least once per month.
Father’s Day Emails
Father’s Day is a day to celebrate the father figure in your life, and it’s celebrated on the third Sunday in June. The idea of Father’s Day was started by a woman named Sonora Dodd in 1909, who wanted to honour her father for his hard work and dedication as a parent. Since then, this holiday has become popular around the world. Therefore, we’ve got some great email templates for you!
- Use a dark background. A dark background will make your text stand out, and it’s also more effective at grabbing the reader’s attention than a light one.
- Include an image that relates to Halloween or fall/autumn (the season). For instance, if you’re selling products related to pumpkins or hayrides, use an image of those things! If your product is more generic (like food), consider using an image of something seasonal like leaves changing colour or apples on trees.
- Use a call-to-action button. And make sure it stands out! This is especially important if your email includes several CTAs because they can get lost in all that copy. Otherwise, try using contrasting colours or adding some extra space around them so that they don’t blend in with all those words around them!
Thanksgiving is a time to reflect on what we’re thankful for. It’s also a great opportunity to thank your customers for their business and show them that you care about them. If your company has a blog, this can be an excellent opportunity to share some of the things that make your brand unique.
For instance, if one of your values is sustainability or social responsibility, consider including links in your emails so that people can learn more about it from the comfort of their inboxes. And maybe even make a purchase!
Holiday Email Examples
As the holidays approach, you’re probably thinking about what to send your customers. After all, it’s a surefire way to keep them engaged with your brand. But if you’re like me, you might find yourself getting overwhelmed by choice. There are so many different ways to do holiday emails! Here are six examples that we love:
Spotify is a music streaming service that allows users to listen to songs and albums, create playlists and share them with friends. It’s also home to many popular original podcasts.
The company has a holiday email campaign that’s personalized for each recipient based on their listening habits and interests. Spotify sends an email asking if you want to give some holiday tunes as gifts this year. And gives you options for both digital downloads and physical CDs. So you can send something tangible along with your gift card.
This email from Google is fun and interactive. You can click on the snowman to get a gift card. Or you can click on the elf to get an elf-themed present in return for your holiday wishlist. If you’re feeling adventurous, why not try clicking on that gingerbread man? He might give you something delicious!
Sephora’s email is all about giving. This holiday season, Sephora is giving back by offering a gift with a purchase and donating $1 per order to charity. It’s an excellent way to show customers that you care about them!
This email is an excellent example of how to use a holiday email to drive sales. Nordstrom has a section for gifts under $30, $50, $100 and $200. They’ve created an entire experience around the holidays. And how they can help you find the perfect present for everyone on your list!
We hope you found this guide helpful, and we wish you all the best as you plan your holiday emails. Remember that it’s not just about sending an email. It’s about building relationships with customers and potential customers. So make sure that your message is personal, authentic and relevant to them!
Sending holiday emails can help build relationships and increase sales. However, you need to be strategic about how you do it.
You need to know what your customers want from their holiday gifts. Do they want something that will last? Are they looking for something unique? Or do they just want something cheap and easy? Knowing the answers can help determine which products or services will work best for them in this particular season.
You also need to consider what competitors are doing with their holiday marketing campaigns. So that yours doesn’t feel too similar when sent out later in December or early January (or even earlier).
This information might help inform whether or not there’s room left on the market for another company offering similar products/services as yourself. And if so, how much space there is left open before prices start dropping due to competition between brands vying over limited resources like attention spans/market share, etc.
Which tips did you like the most? How do you design emails? Let us know in the comments section below!