Marketers use a lot of strategies to increase conversions. Landing page optimization is the place to start. 

A good landing page helps convert your visitors into quality leads. In addition, it delights your users. 

Therefore, today, we will teach you what it is and the best tools you should use. 

Let’s dive in!

What is a Landing Page?

It’s a standalone web page. It’s created for a specific advertising or marketing campaign. A user “lands” on this page after clicking the link. This link is sent via email or ads from search engines. 

A web page has a lot of roles. However, a landing page only has a single goal or focus. In addition, it contains multiple Call To Action buttons. 

Therefore, it’s the goal that makes landing pages the best option for increasing conversion rates. In addition, they lower the cost of acquiring quality leads. 

Therefore, landing pages are pages on your website that convert visitors into leads. 

They’re different from all the other pages on your site. They follow two criteria. The landing page has a form that captures your visitor’s information. In addition, it has a single purpose. The purpose is to convert site visitors into qualifying leads. 

In simple words, it is a page that contains a form but has no distractions. 

Here’s how they work. The visitor sees the call to action button and clicks on it. A form appears and he fills in the details. This converts them from a visitor to quality leads. The information they shared gets stored in your CRM or database. Then, you promote your products based on the information you have.

It’s an easy process if you use a marketing automation tool like MailsenPai. In addition, you will also get valuable insights and tips to optimise your strategies. This information allows you to nurture leads at a lower cost. In addition, it helps you better market your products. 

What is Landing Page Optimization?

It’s the process of editing elements on a website. This is done to increase conversions. It involves A/B testing that allows you to identify the elements that work/don’t work. 

Landing pages are designed to generate leads. Therefore, landing page optimization is something that every marketer should know. 

Improving landing pages will help you boost revenue. In addition, it helps improve rankings on search engines. 

However, you don’t need to redesign the entire page to optimize it. Instead, you can add or remove a few elements. Use evidence and data to help you decide the elements that work for you.

It’s wise to survey an audience before the landing page is live. This helps you understand what users expect from you. In addition, it helps you understand their tastes and preferences. 

Now, you can’t create the perfect landing page in one go. They are the key components of your online marketing campaigns. Therefore, they require careful planning and testing. 

Landing page optimization results in more sales. In addition, it ensures that you achieve the highest conversion rates. It also helps you reduce your customer acquisition cost. In addition, it maximizes the value of your ad spending. 

The Best Landing Page Optimization Tools

A good landing page conversion rate is 10%. However, the average score is 4.02% only. These landing page optimization tools will help you measure and improve your landing page. 

• Instapage

It is one of the most popular landing page optimization tools. Instapage is easy to design the pages with this tool. It has other features such as A/B testing, SEO and heatmaps. These features help improve your pages. Therefore, it’s a great tool for SEO results and PPC page testing. It also has good customer support. In addition, it requires little time to design pages when using this tool. 

• LeadPages

It’s a good tool if you run a small business. It provides an easy way to build a website, landing page, alert bars and popups. In addition, it allows you to check your real-time performance with analytics, it also allows you to run split tests. In addition, it has a drag and drop builder. It also allows you to add custom codes. Their content library has beautiful videos, photos and audio. In addition, it helps you optimize your SEO. it’s perfect for email marketing and e-commerce. 

• Optimizely

It’s designed to provide an awesome digital experience. It has AI-powered personalization and experimentation. This makes it one of the best landing page optimization tools. In addition, you can segment customers based on their profiles. It generates product recommendations based on customer profiles. In addition, it creates cart abandonment messages. Therefore, it is an excellent option to consider. It has a visual editor that’s easy to use. In addition, it has a fantastic knowledge base. It also provides statistics that are easy to understand.

Landing Page Optimization: 5 Best Practices to Follow

These landing page optimization best practices will help you get better results.

• Mention the offer clearly.

Think about your end goal when designing your landing page. What is it that you want your visitors to do? Once you know the answer to that question, design the page accordingly. For instance, Elegant Themes has a great landing page. They have a clear headline that makes the customer feel smart. 

• Keep it simple. 

Don’t add any elements that might distract your visitor. You want your visitors to focus on the call to action button. Therefore, don’t add unnecessary images or text. For instance, Dropbox has a simple landing page. They have a total of 8 elements on the page. The fourth provides a subtle visual representation while the last highlights the CTAA CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it's usually something that involves a precise action performed by.... 

• Mention the contact information. 

There are different ways to provide contact information. One way is to put it on your landing page. On the other hand, you can also add a contact form. Companies such as Shopify use a link to their help centre. Choose how you would like to add contact information. In addition, it’s wise to add links to tutorials and the FAQ page.

• Add trust badges. 

These help build trust and authenticity. Add media coverage and testimonials too. This helps improve your brand reputation.

• Use contrasting colours.

This helps focus on the most important parts of your page. For instance, Starbucks uses a bright yellow CTA button. It’s hard to miss which ensures most visitors click it. In addition, you can also use whitespace to enhance your page. 

To sum up, keep the layout clean with minimum elements and lots of whitespaces. 

6 Tips to Improve Your Pages

Identify problems early on to improve your pages. Don’t know where to start? Here are 6 landing page optimization tips to help you get started.

• Create a good copy. Your offer should be clear. In addition, the language should be simple. Your visitor should understand what they’ll get in exchange for their information. Therefore, create a relevant copy.
• Add CTA buttons in bright colours. It’s one of the most important elements of your landing page. Therefore, highlight it by using bold colours. For instance, if you have a white and blue coloured website, then use orange coloured CTA buttons. 
• Use a form to capture leads. Use a simple form that contains 2-4 fields. In addition, ensure that it works well for other devices such as mobile phones. 
• Keep SEO in mind. This will help you rank higher in search results. Use your keyword in the title, URL and meta description. In addition, make sure you follow other SEO best practices. 
• Reduce loading time of the page. It’s a key factor that also affects your page ranking. If your landing page is slow then the visitor will leave the page. Therefore, it will lead to few conversions and a high bounce rate. Hire a developer to help you reduce the loading time of your landing pages.
• Conduct A/B tests. Test the elements regularly. Tweak them as and when needed to ensure your conversion rate remains high. In addition, you can use heat maps to understand how visitors interact with your page. However, make sure you have enough data to run these tests. It’s useless to conduct tests without accurate data. Use Google Analytics to understand the effectiveness of your landing page. 

In Conclusion

A landing page is responsible for getting high-quality leads. Therefore, they demand your time and attention. 

Take the above-mentioned points into consideration for landing page optimization. 

Regularly conduct A/B tests to understand what’s working for your website. Identify the elements that don’t work for your website and remove them.

Hire a professional to help you design a good landing page. They’ll help you increase conversions and reduce costs. 

Which landing page optimization tools do you use? Which tips did you like the most? Tell us in the comments section below!