Your valentine’s day newsletter should be a hot topic for consumers. You can use Valentine’s Day graphics and colour palettes to incorporate any service or product into this massive retail event. Recognising seasonal occasions and patterns makes your company more attractive and useful to your customers.
In this article, we will go through how you can create a valentine’s day newsletter. In addition, you will understand some benefits and cons of it. You may also check out the tips and templates to create the best newsletter.
In pochi punti:
A valentine’s day newsletter is like any other holiday newsletter. Throughout the year, your newsletters may have content that isn’t relevant to customers for many reasons. However, with seasonal newsletters, you are sure to catch someone’s eye. This is because holidays like Valentine’s day are celebrated by the majority of people.
Benefits and Importance
There are various reasons you should create a valentine’s day newsletter. Some of them are listed below:
- Demand Increase and urgency. Customers spend the most cash during the holidays, not just for themselves but for others as well. This means that there’s a rise in demand for goods. These customers want to buy things by a certain day and are also more willing to pay since they are extra involved in the purchasing process. You could even cater to these people and profit from them if you have the proper marketing strategies.
- The Chance to Be Creative. Brands could get clever with their ad campaigns, newsletters, online posts, and other marketing materials during the holidays. It’s a great way for a business to explore new ideas and display a more likeable and familiar side of themselves. New, entertaining holiday features can help people connect with your brand. This results in more conversions and leads. The holidays also serve as an excellent time to test out campaigns and strategies that you might not use otherwise. This allows you to make interesting content that improves brand recognition and engagement. It can help to humanise your company and attract new customers.
- Growing Business. This holiday is an excellent time for expansion because the best holiday marketing strategy can both keep current customers and attract new customers. They also give you a great opportunity to make your company stand out. The holidays also let you experiment with new marketing tactics and interesting content. This can have long-term impacts even when the holidays get over.
Here are some ways you can approach your valentine’s day newsletter:
- Plan your Valentine’s Day newsletter. You can send a classic newsletter, a set of campaigns, or a mix of the two. But, you should make sure to plan your Valentine’s Day project. It is also important for its success. When you’ve agreed on your objective and method for Valentine’s Day, establish a schedule for your emails.
You can create a set of email campaigns with special offers and discounts. You could also add last-minute alerts for late shoppers, using an automation program. Procrastination is a problem for many holiday shoppers. And so, it is your responsibility to make things more efficient.
- B2B Valentine’s Day. It’s now time to dive in and create the content that will power your marketing plan. To increase customer loyalty in B2B campaigns, focus on the ideas of gratitude and love. You could plan a quick set of emails that thank your clients for their support and offer them a Valentine’s Day gift. This gift could also be exclusive content to your mailing lists, like an e-book.
- Nonprofit approach to Valentine’s Day. Nonprofits also can benefit from Valentine’s Day. In your Valentine’s day newsletter, continue the tone of appreciation and valuable gift-giving. You can tell stories about friendship, community, and love in each of its forms. Besides that, you can also finish the newsletter with one strong call to action for fundraising.
- B2C Valentine’s approach. It’s your moment to shine in the B2C world. Offers or special Valentine’s Day discounts are the heart and soul of your Valentine’s Day efforts. You can play off the urgency that is formed by last-minute buyers. They are usually searching for gifts for their partners. And this is something that continues to work every year on Valentine’s Day.
Check out these great valentine’s day newsletter ideas.
- Include graphics with Valentine’s Day themes. If you wish to advertise your company to romantic customers, you can use classic Valentine’s Day visuals. This helps establish the mood right away. You can also consider using romantic pink and red tones. Hearts and flowers can also be used in your newsletter.
- Create some fun and quirky Valentine’s Day subject lines. Your contacts will not read your newsletter regardless of how good your campaign is. This is if you don’t have a striking email subject line as well as preview text. Remember, you aren’t the only person who is sending out Valentine’s Day emails. So, it is important to make sure that your Valentine’s Day subject line stands out.
- Create a strong relationship with your customers. Sincere touches like gift vouchers, free wrapping, coupon codes, and free shipping prove to your customer that you care.
- Use good fonts. Fonts are also important in making the ideal Valentine’s Day style. You can combine a festive text with your company’s classic typeface. This also gives your newsletter a special and seasonal feel.
Pros and Cons
Here are some ways valentine’s day newsletters can work for you:
- Advertising products related to valentine’s day. When your company has products that relate to the holiday, it is helpful for your sales. It is also easier to push your products and services to people now. You can sprinkle your newsletters with sparkle and love to entice people to buy something.
- Drives people to your retail stores or website. Sometimes just a tiny offer or fun challenge in an email can send your customers to the store. You can use Valentine’s day to give people an incentive to visit your store. This is a holiday of gift-giving, so it shouldn’t be hard for you to promote your brand here.
- Good opportunity for a new product or service launch. Holidays give you the best opportunity to launch a new product, service or promotion. You can create features or products that relate to the season. This can also help bring in new customers as well as retain present ones.
Here are some ways valentine’s day newsletters may not work for you:
- Advertising unrelated products. It is hard to create an email campaign around a holiday that doesn’t fit with your brand. Many brands stick to cheesy and cliched content at this time. But, it isn’t impossible to connect your brand to valentine’s day. You just need a bit of creativity.
- Hard to get attention. It is hard to plough your way through the endless other company and business newsletters. You need to be the best of the best in order to capture someone’s attention. There isn’t any guarantee that your campaign will work.
Follow these tips while creating your valentine’s day newsletter.
- Begin early. All holidays benefit from starting early. If you would like your project to be a success, send the initial newsletter ahead of time. Consider the “Recall, Resource, and Reassure” rule. For this, you can prepare 3 emails with unique content and begin sending them in early February.
- Be playful. Let this day work for you. It’s finally that time of year for you to express your gratitude and love to your customers. Keep everybody in a happy mood by being cute and flirty.
- Show your love. Valentine’s Day is about romance and love. So, why not share the mood with your subscriber list? Make a best wishes card or a helpful pamphlet. Create a stand for the holidays and soak your readers in it. It will also help strengthen your connection. Customers may also experience positive feelings with your emails thus generating leads.
- Make a guidebook of gifts. Through this, you can give your subscribers a valuable guide. A guidebook is an excellent email newsletter idea. This can be for any holiday, especially Valentine’s Day. But, there might be one exception. You shouldn’t give your customers very many choices. Also, remember to divide your customers by gender and provide presents for both him and her.
- Review your newsletter. A good idea before sending out your newsletters is to reread them. This can also help you make sure that you have proper punctuation and grammar.
There are various best practices to keep in mind with your Valentine’s day newsletter. The basics boil down to these key points:
- Work with a mailing list. Valentine’s Day is quite popular despite the fact that it does not seem to be a grand holiday. As a result, organise and divide your subscriber list. Try not to overlook those who don’t visit your site frequently. Besides that, you should also keep any newcomers in mind. Also, you can offer a special coupon to loyal customers. This is important to maintain a good relationship.
- Customize the newsletter. People may expect you to get more unique on Valentine’s Day. You can use their names to express your love and appreciation. You could also create specific offers and discounts if you’ve got a handy list.
- Create a good subject line. Make use of emojis. You can choose from options. Also, don’t become obsessed with hearts. Besides that, you should try to keep it as brief as possible. 40 to 60 characters are ideal. Remember that 41 characters are the most that can be seen without scrolling on the phone. You should even make use of preview texts.
- You got the timing right. Valentine’s Day doesn’t count as a public holiday. This means that, other than the evening, there will most likely be no shifts in behaviour patterns. As a result, if it’s a typical work day, try sending out a few e-blasts in the morning between 10 and 12 am or 4 to 6 pm. If this is a weekend, adjust these times accordingly.
- Investigate past campaigns. All holidays are celebrated differently. However, other major holidays can give you useful information. For example, you can pick a good time, and a strong subject line, or test whether uniqueness works or not.
Here are the top 3 valentine’s day newsletter examples:
- Inscripture: First up is this newsletter by Inscripture. They have used an atypical valentine’s day newsletter. Their content includes valuable advice and ideas for people to follow. Their campaign is written around the pandemic and a socially distanced Valentine’s Day.
- American Eagle: If you’re looking for a great example of a gift guide, then American Eagle is a good template. This team used original and creative ideas to catch a reader’s attention. This idea will leave a lasting impression on a subscriber. It is also likely to make users visit the website and make a purchase.
- Ashanti Empress: This is a fun valentine’s day method for couples’ gift ideas. Here, Ashanti Empress has given couples an offer on matching outfits. The newsletter has eye-catching colours. It is also direct and well-balanced.
Valentine’s day newsletters are a great way for your brand to reach consumers. It creates excitement and fondness for the brand due to the nature of the holiday. There are some things to keep in mind while you create your newsletter.
You should make sure you plan and organise your entire campaign. Also, ensure your visuals have alternative text. In addition, it is important to coordinate all your websites and online accounts with this campaign. And lastly, you can create interest regarding your brand with a relevant and exciting newsletter.
What are some of your favourite Valentine’s Day Template Ideas? How did you find this article helpful? Let us know in the comments section below.