Good newsletter examples are functional, captivating and interesting. Sometimes it means breathtaking photos and bright colours. It could also mean simplicity and minimalism to focus the attention on what’s important.
The best brands are always on the lookout for new marketing newsletter examples. They want relevant content ideas. They want something different than the boring confirmation emails and sales announcements.
The key to doing so is to keep your subscriber in mind 100% of the time. You need to offer real solutions to their problems. At the same time, you need to entertain and engage them. All this while building confidence and trust in your brandIl brand coincide con il marchio di un'azienda, ma la sua definizione ha più a... Leggi.
In today’s article, we’ll cover:
- Newsletter examples, ideas and templates for all sorts of occasions and purposes.
- Newsletter formatting tips to get the most of your visuals, design and layout.
- Good newsletter examples along with some traditional and classic examples of newsletter.
8 Types of Content You Can Add to Your Newsletter + Examples
Your newsletter isn’t limited to a few photos and paragraphs. In fact, you can include the following types of content to make the most of your campaign:
- Entertainment: Have some fun when with your newsletter! Include funny memes, tidbits or quotes to entertain your subscribers.
- Sales Pitches and Promotional Emails: Launch new products or promote upcoming events. Remember to promote sparingly. Or else your subscribers will make a beeline for the unsubscribe button.
- User-generated Content: Testimonials, quotes, Testimonials, quotes, social media posts make a great newsletter. In fact, go one step further and give your most loyal subscribers a shout-out.
- Industry News: Become their go-to person for opinions and updates in your niche. Do so by sharing your thoughts on the latest industry trends.
- Case Studies and Interviews: It’s an excellent way to add engaging content to your newsletter.
- Curated Content: Collect the best types of content. This can be social media posts, books, videos or articles and share their links. Don’t forget to add your unique take on them when you share them with your audience.
- Original Writing (or links to original content): Include a personal anecdote. You can also include a story or short essay. This also makes it harder for someone else to duplicate your content.
3 Tips to Create a Good Email Newsletter
Before you start designing your own newsletter, spend a few minutes going through the newsletters in your email. You’ll notice a few common patterns such as:
- Make Them Personal: Your favourite newsletter examples are personable, engaging and entertaining. In addition, it contains information you can’t get anywhere else. You need to ensure you do the same when creating a newsletter. Take time to write a short personal intro for each newsletter. Also, encourage your subscribers to reply. You can also request them to let you know the kind of content they wish to see in the newsletters. Refrain from using an email no-reply. Instead, use your personal email address. This makes the newsletter more personal and establish trust.
- Keep Them Consistent: I understand you’re busy. You’ve let the newsletter fall to the bottom of your to-do listLa mailing list è una lista di corrispondenza. Cioè, un insieme di indirizzi e-mail destinati... Leggi. But consistency is key to building and growing an audience. The best creators stick to a schedule. The best creators stick to a schedule. Choose a consistent publishing frequency. This lets your subscribers know when to expect your newsletter. This helps create a habit of reading your content and build trust. Once you have a schedule, creating newsletters will feel like a habit instead of a burden.
- Make Them Relevant: There’s one golden rule of creating awesome newsletters and it’s this: “Remember to make it about your audience and not you.” When subscribers enrol for your newsletters, they’re looking for informational content. Therefore, you need to deliver what they’re looking for. Create relevant content that addresses their problems. Create relevant content that addresses their problems. For instance, if you run a food blog, write about 10 Simple Meal Ideas Under $1. Next, write about 25 Recipes For The Holidays. The best way to keep your subscribers is to provide valuable advice and tips.
18 Brilliant Email Newsletter Examples and Ideas
You don’t want to create a newsletter because you have to. Instead, invest some time to understand your audiences’ preferences.
From weekly round-ups of your latest articles to case studies, there’s a lot you can share in your newsletter. Here are 18 general email newsletter ideas to inspire you:
- Upcoming webinars, or recordings of past webinars
- Frequently Asked Questions (FAQs) and answers
- New training opportunities
- Monthly business recap
- Behind-the-scenes at your organisation, or interviews with executives
- Stories or photos customers have shared
- A team spotlight with bios and pics
- Listicles (i.e. “50 Best Recipes of 2021” if you run a food blog)
- Internal employee news, including promotions, birthdays and anniversaries
- Recent survey results related to your industry
- Quotes
- Industry news
- New tips or best practices
- Promotions, membership deals or customer deals
- Product launches
- New case studies
- New job openings at your company
- Round-up of your latest or most popular videos or blog posts
Next, let’s understand how to design a newsletter with the help of some good newsletter examples.
Email Newsletter Examples and Design Tips
Feel free to get creative with the structure of your newsletter but it’s best to keep the general anatomy in mind:
- Masthead or your logoIl Logo, o logotipo, è la rappresentazione grafica del nome di un prodotto o un'azienda.... Leggi
- Eye-catching visuals or a featured image
- Top stories featured on top
- More content/promotions next
- Email footerIl footer indica la parte inferiore di una pagina web. Spesso trascurato, è invece un... Leggi containing subscription information and your social media links
Your newsletter is a true reflection of your company. Therefore, you need to design it with utmost care.
Here are a few email designing best practices to ensure your design works well for your audience:
- Crisp, clean images. This means saying goodbye to blurry images.
- Mobile-responsive.
- Text, icons and company logo. Keep the style the same so that your subscribers don’t get confused.
- Try videos, memes or filters.
- Make the CTACTA o call to action è un messaggio diretto all'utente che naviga sul nostro sito... Leggi obvious, clear and in the same direction. For instance: “Click here to subscribe”, “click here to visit our store”, etc.
- Create a hierarchy with CTA from the beginning
- Test the length of your newsletter to ensure it’s the right length for your audience.
The message and the design of your newsletter should be in sync with your brand image. For instance, if you have a minimalist website design, it’s wise to keep the newsletter the same. This is a great way to not confuse your subscribers.
Run a few A/B tests and select a design that performs the best.
I recommend using pre-made templates if you’ve started creating newsletters.
However, if you’re still not sure about your newsletter design, it’s best to look a the best newsletter examples.
5 Best Newsletter Examples
Take a look at some of the best examples of newsletter. Consider using their design elements in your own newsletter.
Each newsletter in our list is fabulous for its own reason. Some have excellent CTA’s, while some have exceptional designs. But all are great at solving their subscribers’ needs.
#1. PlayStation
Each week, PlayStation sends a newsletter. It contains articles, information about new games, downloadable content and new features.
In addition to providing the latest industry news, it encourages subscribers to buy more games. They do so in a very clever and unique manner.
At the top of every newsletter, they your PlayStation console usage. It displays total house played and trophies earned.
This works as an excellent motivator for subscribers’ to play more to win more trophies. Genius, isn’t it?
In addition to this, they also encourage their subscribers’ to “rate this email”. Companies rarely ever do this. But it’s an awesome idea to get instant feedback and create better content for the future.
#2. Fizzle
Fizzle’s weekly newsletter targets businessmen who want tips on building a business. All the best resources get delivered right into their inbox in a single email.
They have their own podcast and blog. But what sets them apart is that their newsletters contain fresh content. This content is independent of the other two assets.
In simple words, their newsletter is specially created for their subscribers.
Their copywriting style is friendly, honest and casual. It makes you feel like you’re reading a letter from a friend. The content gives off the vibe of down-to-earth. It contains real business advice — minus the fluffy content.
Their headers are impactful. The important stuff is in bold and the language is easy to read, making it easy for skimming.
#3. Vox Sentences
It’s a nightly email that fills up its subscribers about the best stories from the day. Their content ranges from fun stories to the day’s top news from all over the internet.
They do an excellent job at balancing their own content with external sources. The stories they chose are high-quality and engaging.
#4. Medium
It’s one of my favourite newsletter examples!
If you don’t know what Medium is, it’s a blog publishing platform that’s come a long way since 2012.
There are tons of articles getting published every single day. Medium handpicks some of the best posts according to your preference and delivers them into your inbox.
Their newsletters are minimal with a great combination of colours and section dividers. In addition to using appealing newsletters, it gives you a choice to opt for a daily or a weekly version of the digest.
This is a great way to keep your readers’ from feeling overwhelmed.
#5. Airbnb
This is one of my other favourite newsletter examples.
From personalised holiday destinations to your preferred accommodation type, their newsletter has it all.
Their design is clean. It allows you to read the entire newsletter without feeling overwhelmed.
Each destination is included with the belief that you will actually travel there. Therefore, all resources such as sites to see, how to reach, best places to eat, etc. are included.
This draws you in as it provides all the necessary details in a single email.
In Conclusion
There you have it!
Start building, designing and sending great email marketing campaigns.
Subscribe to the newsletters of some of your favourite brands and top influencers. Pay attention to the new developments and trends. Don’t forget to try new things and have fun. But, keep the A/B test results in mind when finalising the design and content.
Did I leave out any good strategies or newsletter examples that worked out for you? Let me know in the comments section!
