We’ve all seen “EmailAn email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean... Noreply”. Either as a part of our organization’s digital marketing strategy or in your inbox. Emails with “noreply” in the “from” field was once a common emailing practice but is a big no-no today.

In today’s article, we’ll understand what is noreply email, simple noreply email and how to set up a noreply email. 

What is Noreply Email?

Domain email addresses not set up to receive emails are Noreply Email or Email Noreply addresses. It might seem the perfect way to avoid flooding your inbox with out-of-office or bounced emails. However, it can have serious negative effects on your marketing efforts.

Using email noreply does more harm than good.

Hubspot

In other words, it is that email address that uses the “donotreply@company.com” or “noreply@company.com” format. 

Generally, these emails are promotional or transaction confirmation emails that don’t need any response from the recipient. Companies use these types of emails to send notifications, confirmations or updates.

Email marketing has changed a lot in today’s era, and fewer companies use “do not reply” email addresses. Instead, companies prefer using personalized emails as they deliver 6x higher transaction rates. 

Another example of a simple noreply email is when companies send newsletters. Companies use emails such as “newletter@domain.com” or “newsletter@company.com” to send email newsletters.

How Email Noreply Works

Companies use such emails to send automatic replies to recipients.

The “noreply” part informs the recipient that the email is non-monitored. Therefore, the recipient should not reply to this email for support or concerns.

These types of emails are used to send (however, are not limited to):

• Newsletters;
• Confirmation of a product purchase;
• Payment reminders;
• Marketing or promotional emails;
• Product launches.

It’s wise to include your customer support email address in these emails so that the recipients know where to email for help. 

Setting a noreply email account is pretty easy. Here’s how you can do it:

• Login to your email service provider;
• Click on “add account”, “add an email address”, “add user”, or similar;
• Type “noreply” in the username field as well as the first or last name field for this email account;
• Click on “save”;
• Use this email for any product purchase or marketing emails that you wish to send to your users.

Why You Shouldn’t Use a Noreply Email

Your subscribers tell you that they value your relationship and would love to hear about what you are doing.

Every time a subscriber signs up for your email list, they permit you to send them periodic emails about your organization. 

Using email noreply blocks two-way communication. It limits the relationship you have with them. In addition, it can hurt your email marketing efforts. 

Here are four reasons why you shouldn’t use a noreply email.

#1. Harms Your Delivery Rate

You’ve spent hours designing the perfect email. You’ve written and re-written the copy several times, agonized over the email subject line, obsessed over the CTAA CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it's usually something that involves a precise action performed by.... However, using a do not reply email address may, in most cases, means that it never reaches the subscribers’ inbox. 

Email providers such as Google use intelligent filters to stop scam emails from making their way into their users’ inboxes. 

Most noreply emails end up getting caught in such filters and fail to deliver to the subscriber.

However, not every noreply email gets caught in these filters. However, once it does, you will have no idea that your emails aren’t delivered.

#2. Email Services Don’t Allow Email Noreply Addresses

Some email providers don’t allow users to add such email addresses in their address book.

For instance, people love reading your newsletters. However, since they have no way of saving your noreply email address in their address book, your emails might end up getting blocked by spam filters.

#3. Frustrates Your Audience

65% of customers ignore or don’t see the noreply email addresses. 

They reply to the email without seeing the email address. When users don’t receive an email from you or obtain a bounce email, they get irritated.

You contacted them from that email address. Therefore, most users don’t understand why they don’t get a response, or worse can’t reply to that email.

In a customer’s mind, every email address has someone on the other end.

Think about this from your audience’s perspective:

You get an email from your favourite organization. You’re delighted and directly hit the reply button. Maybe you had a brilliant suggestion or feedback about their newest launch.

Five seconds later, you get a “delivery failure” notification, or worse, an impersonal, boring email stating that this email box non-monitored.

You’re angry, but you go to their website to find their support email address. 

You still send the email but a now put off by all the effort you had to put in. 

Why didn’t they want to hear from you immediately? Perhaps because you don’t value what they think.

Avoid creating a pain point for the sake of a tidier inbox.

#4. Increases Your Chances of Getting Flagged as a Spammer

Noreply emails often get flagged by spam filters by the users. 

Generally, every time a user gets a delivery failure email, they think that happened because the email was spam. They mark it as spam with their email provider. 

Now, every time you email them from that email address, your email will go straight to their spam folder. 

Suppose your emails are getting marked as spam by a large number of users.

In that case, no user will be able to reach out to you as your email provider will get blacklisted.

When and Why Email Noreply is Used

A company may use such emails for several reasons such as:

• Marketing or promotional emails: Sent to encourage sales or serve as a reminde;
• Product launches: Spread awareness about a new product or service launch;
• Confirmation of a product purchase: Confirm the purchase of your product;
• Payment reminders: Inform or remind their users to settle pending payments;
• Newsletters: Notify the users about the latest news, updates or tips about the company or their products. 

Example of Email Noreply

Here are a few examples that will help you understand when and where to use noreply email addresses.

• Marketing or promotional emails: Ikea sending its subscribers emails about Christmas sales and discount codes;
• Product launches: Burger King sending its subscribers’ emails to inform them about their newest burgers and fries;
• Confirmation of a product purchase: GoDaddy sends its subscribers’ emails after successfully acquiring a domain;
• Payment reminders: To avoid account suspension, Netflix reminding its users to pay for the subscription on time;
• Newsletters: Martha Stewart informing her subscribers about the new recipes she tried, helpful kitchen tips. In addition, she may also share anecdotes. 

What Happens If I Reply to An Email Noreply?

They remain undelivered or stay ignored.

It would either end up in a mailbox no one ever bothers to read. Therefore, you might never hear back from the organization. On the other hand, you will get a “delivery failure” notification if the email was undelivered.

Humans rarely monitor automated emails. Therefore, there’s very little chance of you receiving a response.

However, you’ll not face any problem for sending an email to such email addresses. In addition, it will not hurt the company in any manner.

Pros of Using Email Noreply

Here are 13 advantages of using email noreply:

1. They’re beneficial for large organizations such as Amazon as they send a lot of updates via email.
2. Needs less or no intervention.
3. It helps nurture leads to make them receptive.
4. Increases brand awareness by sending helpful, informative content.
5. Gives the opportunity to send relevant and personalized emails to email recipients.
6. Benefits the sales team.
7. Understand your customers more.
8. Create detailed reporting.
9. Keep subscribers interested.
10. Enables better targeting and segmentation.
11. Boosts business revenue by increasing conversion rates.
12. Reduces costs as you don’t need a lot of people to monitor these emails.
13. It saves time and effort and let’s you focus on what really matters.

Cons of Using Email Noreply

Here are 12 reasons why companies should not use email noreply:

1. Reduces email deliverability as people mark such mails spam or delete them without ever opening them.
2. It doesn’t allow updating of email lists.
3. Service providers don’t allow whitelisting noreply email addresses.
4. Tarnishes your brand’s image as it makes your brand seem less “human.”
5. Decreases conversion rates as people often directly just delete them.
6. Increase spam complaints.
7. Receiving feedback becomes difficult as no one monitors these emails.
8. May lead to violation of laws.
9. They are often not GDPR compliant.
10. Diminishes trust in the inbox.
11. Reduces engagement rate as people don’t reply to such emails.
12. Hurts customer experience as people can’t respond appropriately and immediately.

In Conclusion

Using email noreply can cause numerous issues for your organization, such as a reduction in the efficacy of your emails, limiting your content, creating opportunities in addition to offering a terrible user experience.

Instead of using a noreply email address, use an email address your users can use to seek support. Set up a procedure. In addition to that, assign an individual (or team) to manage replies. You’ll not only discover valuable feedback but also make the most of your email marketing campaigns!