Despite the increasing number of social medias you can use for communication, newsletter is still the most powerful tool if used correctly. Follow these email marketing tips to check your plan is updated with 2020.

If something worked 10 years ago, that doesn’t mean it’s still effective. In fact, even more than the material one, the digital world is in constant evolution. So you need to be in touch with the most recent tips for email marketing.

Know your audience

This is the first and most important among the email marketing tips. In short, it means you need to constantly be in touch with both new and loyal customers.

What is your model customer up to in 2020? What are their habits online and how can you attract their attention?

You need to answer these questions in the most detailed way. Next, create several mailing lists with a high level of segmentation. Each message should only reach the right people in order to increase your chances at catching their attention.

Tips for email marketing: personalized communication

Now you know everything about your target audience, therefore you can start studying them. Every age group, gender, location has its own way of communicating and reacting. Get to know them personally.

Millennials are more likely to be attracted by visual marketing and viral content. Generally, elder people are more easily annoyed at a frequent number of emails.

Your tips for email marketing should be as targeted and detailed as possible in order to reach the right people and increase your conversion rates.

Set the tone with the welcome email

All the email marketing tips will be worthless, if you don’t immediately grab your users’ attention with the first message.

The moment they subscribe to your newsletter, your courtship begins. First impressions are always powerful, and they need to fall in love with you right away.

Here there are some email marketing tips for your first communication. Thank the user for subscribing and show them how valuable their inclusion in your newsletter is. For instance, offer a coupon, a promotion or a freebie to them as a welcoming gift.

Viral and valuable content

Nowadays, people are bombarded with informations, especially when on the internet.

An email marketing study has shown how most of the average users are multitasking. They are working, reading emails, watching entertaining content all at the same time.

Subsequently, attracting their attention is so difficult. Some of the most efficient email marketing tips are aimed at grabbing attention.

How can you do that? Through catchy headlines, visually appealing images and valuable content. Make your audience genuinely interested in the unique stories you are going to tell.

How to use FOMO in your email marketing

FOMO is one of the driving forces of marketing and especially digital marketing. But what does it mean?

It stands for fear of missing out. In summary, people are more likely to respond to your call to action if you convey a sense of urgency.

Do that through phrases like “You’re missing out on this opportunity“. Another one of the email marketing tips for 2020 is giving a timeframe for your CTAA CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it's usually something that involves a precise action performed by.... “You have ONE DAY left to use this coupon” is a great subject headline.

Tips for email marketing: limit your frequency

The average adult person receives up to 120 emails per day. Doesn’t this seem like a lot to handle? It is.

One of the golden email marketing tips is: make your messages valuable and rare. For example,an e-mail once a week is more than enough to keep users intrested without annoying them.

Use this emails for a balanced quantity of promotions, brand informations and useful content. In addition spice things up with something personal. Add a touching or funny story, a meme, a pic of your cat every now and then to humanize your brand and boost your personal connection to the customers.

Be mobile-friendly

If this was a suggestion 10 years ago, in 2020 you should follow this as one of the most important email marketing tips out there.

More and more people are browsing the internet on their mobile devices. They scroll through social media, keep up with the news and open their emails on smartphones and tablets.

Consequently you need to make sure your emails are mobile-friendly. Keep your messages short and your font easy to read. Also, watch out for heavy images: they can slow downloading time and make your user close your email.

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Internet is not a parallel world for the younger generations. It is a complement of their real world and community.

Be sure to create an inclusive virtual community in which every voice is heard and valued. How can you do this?

Follow the tips for email marketing campains that are aimed at everyone and encourage sharing experiences. Integrate your newsletter with social networks, questionnaires and forums that let your customers speak their mind.

Email marketing and copywriting

Whether you write emails youself or you have an external copywriter doing the job, you need to know the most recent tips for email marketing copies.

Keep your tone of voice consistant. Both your texts and your visual contents should be immediately recognizable by users. Write a conversation and open a discourse with your customer, rather than a one-way communication.

Edit each and every word in your email to avoid typos and mistake. Otherwise, you’ll look unprofessional and careless. Your customers will be less likely to trust you. And they won’t buy your products and services.

Avoid no-reply at all costs

Every email marketing tip so far has been about creating a personal relationship with your customer. That’s why you should avoid noreply@brandname.com.

Receiving an email from a nonreply address sounds very impolite and unfriendly and goes against all tips for email marketing. Or marketing in general.

Above all, you should always be (or at least look) interested in hearing your customers out.

Conclusions

You know now every news and tips for email marketing of the last year. Start practicing them in your daily communications. Use split tests (or A/B tests) to discover what works and what not for your audience.

Increase your sells and expand your potential clients through all the right messages. Also, don’t forget to follow Mailsenpai to be up-to-date with all marketing and digital news.