Here’s a list of our top 10 email marketing tools, which have got more features and capabilities than just a normal tool to send emails. We have broken down all those factors that must be present in a great email marketing software. We have also defined their affordability and deliverability rates, which would help you in finding your perfect email software as a small business owner.

Active Campaign

Active campaign is one of the most popular and used marketing tools with over 130,000 customers. It contains a huge collection of CXA which is a customer experience automation tool. It also offers CRM functionality that helps you manage your sales and is an inbuilt system with a live chat option and email marketing automation. There’s an automation builder- which is a visual canvas that helps in building automated marketing sequences.

Unlike other tools, you can easily make the automation sequence from scratch and the best part is, it allows you to run A/B split tests of automation sequencing which implies that you can test the number of touchpoints and delays between the emails, thereby making the tool more effective. Can you guess the price tag of this tool? It’s just one-fourth of other marketing tools! Priced at $9 per month, it’s worth every penny. It’s such a great marketing tool comprising tons of features at such an affordable price. 

Do u want know more about split test? Here our tutorial!

Benchmark email marketing tool

If you’re looking for a tool that is easily accessible, then you can go with this tool. It’s a well-designed marketing tool, with varied features and professional design, which makes it different from other tools. It helps you build the right impressions with people, with the help of its beautifully designed templates, and the best part is it comes at a reasonable price. It’s a good option for agencies, consultancies and small businesses, where design is important and are looking for easy-to-use and attractive email marketing tools. It comes with the key features- A/B testing, visual email builder, landing pages,  marketing automation, surveys and polls. 

Sendinblue

Sendinblue is a renowned transaction email service that builds an email marketing automation product. Their marketing automation feature is awesome but lacks some of the advanced features, and is one of few marketing providers which have their server in the EU with a good deliverability rate. Well, if you need a marketing tool with an efficient API and deliverability rate, you can go along with their pre-built developer recipes. Their key features are- transactional emails, CRM, SMS, landing pages, Facebook ads, live chat and of course marketing automation. 

What about email transactional? Read our detailed guide!

Omnisend platform

It’s one of the leading platforms for e-commerce businesses. It has built attractive email templates to avoid the drive repeat buyers and connects with most of the eCommerce platforms considering magneto, Shopify and BigCommerce. It enables you to send emails, SMS, social media campaigns based on customer behaviour and produces a report on how the campaigns impacted your sales and help to increase return buyers, drive more product reviews and much more to offer.

The highlighted features are their integration with Google, Facebook, Instagram ads, push up notifications, SMS, generation of automated emails and impressively the Messenger and Whatsapp which they claim that specifically, have quite efficient high click-through rates than emails and the other features which they offer are- visual email builder, transactional and marketing emails, dynamic discount codes, surveys and polls, retargeting, A/B testing, reporting, and eCommerce segmentation. To get these features, you have to create a Pro account which starts at $99 per month extending up to 10,000 contacts and hence can become a good option for a business looking for multiple features in a single platform.

Autopilot

This software comes with one of the best-designed canvases for automation sequencing. It’s really confusing to develop email automation sequences. But this software comes with well-designed sequences letting you annotate with stickers, emojis, which makes it quite convenient for the teams to collaborate on building automated sequences. It makes sequences much easier to interpret, by using tools like Zapier. Also, its reporting works great. It starts from $49 per month for 2,000 contacts and is a reasonable option, but it lacks in-built CRM. It’s good for teams who are looking up to collaborate on email automation sequencing.

Drip

Drip emphasizes small and medium-sized eCommerce businesses. It integrates with all the mainstream eCommerce platforms including Shopify, Magento and Woocommerce. It has in-built revenue analytics and is a great platform for growing eCommerce businesses. The pricing is also reasonable at $19 per month. The key Features are Visual automation, SMS, EmailAn email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean... Marketing, Discount Codes, Retargeting, Split Targeting Sequences.

MailerLite email service

MailerLite is a versatile tool for every industry, from small business and charities to freelancers, it contains all the features with bulk email marketing campaigns, making it an ideal choice for professionals as well as small businesses.

Discover our best practises to send bulk email!

GetResponse

This email marketing tool offers landing pages, responsive forms, A/B testing, trackers and more allowing you to integrate with third-party tools like Google Docs, ZenDesk, Optin monster and starts with $15 per month for 1,000 contacts.

Email Octopus

It’s an affordable option for the users, as it uses SES services to send emails which is Amazon’s Simple Email Services. Well, one of the shortcomings is that it doesn’t have an inbuilt UI which makes it difficult for marketing teams. But its SES services makes it stand out from a cost perspective considering its deliverability rate. It comes with the infrastructure benefits of AWS, helping you to build your own email campaign. But if you’re looking for a simple tool then it’s worth the penny as it doesn’t offer you the visual automation builder, if you need a multi-touch attribution, then stick with the ActiveCampaign. It’s awesome for small startups who need features like AWS and SES, with no creation of emails. 

Mailsenpai tool

It’s a great platform with easy and effective marketing tools. It has got some incredible features like email templates: where you can design the template as per your wish, tracking domains, API Keys, survey overview, delivery service, campaign management and much more. Also, you can enjoy a free trial of their email marketing services. This platform has got a lot to offer like social media marketing, affiliate marketing, email marketing, paid advertisements, SEO, email design. Doesn’t that sound interesting, all at one platform? Also, it’s quite reasonable and worth the value for money. Give it a shot!

The Takeaway

Email Marketing is an excellent way to market your product, retain customers and launch all types of campaigns especially if you’re a small business owner. 

We hope our list of these 9 handpicked email marketing tools helps you decide the best tools for your business. 

Which email marketing tool would you choose and why? Tell us in the comments section below!