Emojis on email make subject lines more interesting and expressive.

In today’s article, we’ll share everything you need to know from why emojis for email work to how to add emojis on email.

What are Emojis?

Emojis are graphics that are based on Unicode characters. It’s a code for rendering symbols, numbers and text in a standard way. All these graphics represent something from buildings and food to face-based emotions. In short, they’re everything you can represent in the form of a picture!

Where are Emojis Supported?

Emojis are supported on almost all platforms and devices. However, they may appear different on different devices. This happens because some systems and platforms translate the Unicode in their own visual ‘style’. 

The most common example of this can be seen between macOS operating systems and Android or Windows. In addition, they even differ because of a particular app (Gmail) or a manufacturer (Samsung).

Why Are Marketers Using Emojis on EmailAn email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean...?

Inboxes have become crowded places with limited attention span. Therefore, more and more marketers are using emojis in email to stand out against other emails. 

In addition, they instantly grab the readers’ attention and compel them to open the email. It’s an expressive and easy way to connect and engage with readers. After all, engagement is everything in the world of email marketing. The more engaged your subscribers are, the better your results will be. 

The effect emojis on email have on engagement rates and their benefit is undeniable. 

According to Experian, 56% of companies use emojis in email as they have a higher open rate.

The use of images in email and mobile marketing has increased 775% year after year.

Jess Nelson of Email Marketing Daily

7 Reasons to Use Emojis on Email

That’s not all. Here are a few more reasons why you should use emojis on email:

1. They have a higher response rate. This means that it’s an excellent way to connect and engage with your subscribers. 
2. A mere 2% of company emails sent to clients use emojis on email. This means you have the chance to stand out from the crowd and get noticed.
3. Using emojis in email helps them fit into mobile devices. 
4. They improve open rates by 29% if added in the subject line.
5. They improve click-through rates by up to 28%. 
6. 64% of individuals have reported that they open emails because of the subject line. Therefore, the use of emojis on email increases your chances of being noticed. 
7. 78% of individuals believe that using emojis makes your company more likeable and friendly. Both of which are great for your brand.

However, 33% of senior managers feel they’re unprofessional in a commercial/work environment. Therefore, it’s important to know your audience to make the most of emojis on email.

How to Put Emojis on Email

Using emojis in email is easy. You can simply copy-paste them into the body of the email or in the subject line. 

Browse through websites such as Emojipedia or Facebook Symbols to select the emojis you’re looking for. 

How to Add Emojis on Email

Here are the steps to add emojis on email:

1. Create a new campaign. Add the emojis of your choice in the subject line or in the body of the email.
2. Send a test email to see how your emoji looks.
3. Send the email and see it in your inbox.

The Do’s and Don’ts of How to Add Emojis on Email

Here are a few do’s and don’ts to keep in mind when adding emojis in email.

Do’s:

• Use emojis to reduce the length of the subject line. Use emojis to replace content. In addition, it’s an excellent way to add something extra to your emails. For instance, replace the word “love” with a red heart when sending Valentine’s Day campaign. 
• Add more to subject lines with emojis. It’s a smart way to enhance the subject line and show your brand’s personality. For instance, the subject line “Winter Sale ☃️❄️” is a lot more fun than “Winter Sale”.
• Test the subject lines. This ensures that your email looks great across all devices. In addition, A/B testing different versions allow you to gain more insight into how your customers will respond. 

Don’ts:

• Use emojis on email if your brand has a serious tone. Refrain from adding emojis if they don’t align with your brand’s personality. For instance, add emojis if you sell shoes to women in their 20s. However, emojis won’t work for medical supplies or emergency preparedness. 
• Segment properly. Break down your audience and send unique emojis to them that your competitors are not using. Segment them on the basis of location, gender, age, etc. to find what emojis work the best for which audience. 
• Use too many emojis. Adding too many emojis annoys customers. In addition, they look unprofessional. No one wants to feel they’re being spammed so avoid using more than 2-3 emojis.

How to Put Emojis on Email: Best Practices

There’s no set way of using emojis on email but it’s best to consider a few things:

• Think about emoji placements. Place them where they’ll be most effective.
• Use them at the end of the sentence. This highlights and draws the reader’s attention to the main points.
• Add them to your subject lines. In addition, add them to headers to catch the reader’s attention as soon as the email lands in their inbox.
• Use them strategically. In addition, use them sparingly. If you go overboard, you’ll risk irritating your readers. In addition, they look overwhelming and messy. Remember, less is more.
• Use emojis that align with your brand image. Emojis can make or break your brands image. Therefore, it’s crucial to use relevant emojis.
• Personalize. Use emojis to personalize emails. For instance, if you’re sending an email to women, add female emojis.
• It’s not compulsory to sue emojis. Don’t add emojis because you have to. Forcefully added emojis look irrelevant and out of contect.
• Avoid repetition. Don’t use the same emojis multiple times. For instance, don’t use  😂😂😂. 
• Understand their meaning. Emojis are subject to interpretation and have different meaning for different people. 
• Don’t think of them as substitutes of words. Use emojis to illustrate and accentuate what you’re saying.

Examples of Emails that Use Emojis Well

Take inspiration from brands that have mastered the art of using emojis in emails.

1. Patch Plants

The best part about the entire email is how strategically they’ve used emojis. All emojis highlight and draw the reader’s attention to what really matters. they’ve e also added one emoji in the CTAA CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it's usually something that involves a precise action performed by... button. It helps mix up the placement as well as drives the reader to take the desired action.

2. Deliveroo

They use emojis in a great manner. They use emojis to illustrate the main points of the message. If you look closely, they almost appear like bullet points. In addition, they’re used in the right amount: enough to grab the reader’s attention but aren’t overwhelming. Also, the emojis are relevant to the message of the email. 

In Conclusion

Emojis on email will help you:

• Increase open rates
• Grow your audience
• Improve customer engagement 
• Increase conversions

Pay attention to who your target audience is and how they respond to it. They’re an excellent way to add a pop of colour to liven up readers’ inboxes. However, remember not to go overboard to avoid making your emails look like spam.