“Hurry up! This is your last chance to get these speakers”. How many times have you received such emails in your inbox? Think of how many times you have shown an interest in them. Was there a time that you bought a product because of an email like this? Such emails are known as last chance email.
In clear terms, these emails really give the last chance to the users of a brand to get a product. These emails are sent at the time of a sale or to make the sale of limited products.
There are many aspects of such emails. Through them, the brand tries to tell the consumers a lot but by using fewer words. They do it by showing the consumers what they can miss out on. Such emails have clever and catchy subject lines in them.
Let’s say you have a clothing brand. You are doing a sale around Christmas time. Then, you can use subject lines like “Don’t know about Santa, but we’ve got a gift for you”. You can use it either in the email content too. When you use such lines, the users will feel happy. Therefore, you’ll make a connection with them.
Apart from this, you should also include pictures of your real products. When they’ll see the products in the emails, it’ll help them decide what product they really need. Remember, though, you’ve to say more in fewer words.
If it feels difficult, don’t worry. We have included some design ideas, strategies, and examples of successful campaigns to inspire you. Throughout the article, you’ll find useful tips that you can implement in your emails.
In pochi punti:
What is the last chance email?
A last chance email is that type of email that you use to let your subscribers know about an expiring offer. The offer can be about a seasonal sale, limited products sales, or holiday sales. In these emails, you try to inform your subscribers about such sales because you don’t want them to miss out on such opportunities.
Writing a last chance email is not easy, though. You have to think out of the box, use phrases that make sense and make the customers eager to buy the product. Your CTAs and subject lines should be catchy and relevant.
Additionally, as the name suggests, you have to create an atmosphere of urgency. Make the subscribers feel curious and excited to get your products. You don’t have to deceive them to motivate them. Be real, if the sale expires in 10 days, then include that in your email design and countdown. In any case, don’t mislead them by announcing that it’ll only be for 5 days.
A strategy that will always help in writing this type of email is to personalize it. A subscriber should know of a limited offer, browse through to find a product that they wanted for long is affordable now. Finally, they decide to buy it because they don’t want to miss the chance.
When you use the correct email design, this may be what you’ll see as its result.
Following are some subject lines you can use in your emails.
- Tick tock, the time is ticking!
- Get it or regret it.
- Final offer with 60% off.
- Act fast, it’ll be gone tomorrow!
- Grab yours soon.
You can also add some emoticons next to these subject lines. Use a clock, shocking face, or a heart-eyes emoticon. Plus, make them short and funny.
4 Best Templates Design Strategies
Grabbing your subscriber’s attention is a challenge. They must get many similar emails like the ones they get from you. So, making yourself stand out, would need some calculations and prowess.
Designing a last chance email is effortless if you know what has to be included in it. Everything should be relevant, interesting, and correct. Mentioned below are a few last chance email templates design strategies you should use.
- Show your product: Apart from good subject lines and other written content of the email, show your product too. Adding the product photograph in your email would entice the subscribers. When you add photos, pay attention to the lighting, background, and other objects in the frame.
- Use animation: You can’t include videos in your last chance email; however, you can add GIFs in it. Animated GIFs can be useful in creating urgency among the subscribers. You can simply do it by animating words like “Grab yours soon”. You can creatively make a ticking clock or make a satisfied smiley face in your email. Sometimes, more than the written content, the GIF is what makes the customer make the choice of buying your product.
- Make the buyers happy: How would you make them happy with such emails? Adding images, feedback, GIFs can create an emotional response in the buyer. It doesn’t matter what the event is, you can make a connection with them by using the suitable images.
- Give them proof: Show your feedback the same way you show your product. When the subscribers would read good reviews from other buyers, they’d have a feeling of FOMO. Don’t use the lengthy reviews, include something simple and effective in your email. You can also include how many people have already bought the said product from the email.
5 Best Last Chance An email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean... Examples
Many brands have successfully made such emails. They inform their subscribers about everything that the offer entails. These are some known brands that have created some of the best last chance email examples.
- Hollister: Hollister is a clothing brand based in Ohio, United States. When they make a last chance email, not only they pay attention to subject lines, but they make sure they include all their products. They want the users to use the opportunity to get their favorite tees, jeans, skirts, and more.
- Bose: Bose is a brand that sells audio equipment like speakers, headphones, and earphones. This brand makes sure that they give social proof to their subscribers. They include good reviews from other subscribers. Bose also pays attention to the colour schemes of their emails. They use the same tones and backgrounds as their products.
- Grammarly: Grammarly is a language tool. Many people use Grammarly on their mobile devices or laptops. One way Grammarly gets the attention of their subscribers is by making comparisons. They show the comparisons between their different types of plans.
- The New York Times: The New York Times is a big name. The newspaper company too uses last chance emails to have more people subscribe to their services. They do it differently than other brands and businesses. They include everything in their email, but they use a simple tone. NY Times creates a sophisticated email design and also includes artwork or images.
- Google: When Google makes last chance emails, they do it subtly. They make the subscribers curious and engaged. Google doesn’t include a countdown or any other type of time limit. They simply state that the offer will expire soon. A subscriber would act fast because they’d think that offer could expire in a few hours or in a day.
4 Last Chance Content Ideas
When writing a last chance email, use those ideas that’ll make your subscribers hurry and make a quick decision. They don’t need to be confused, provide them with clarity. This way, it would be easier for them to make a decision. Here are some content ideas.
- Add countdown: When you include a countdown, the customers will know the exact time they’ve to make a decision. But with a timer, you should add lines like “You don’t have much time”. Such lines may cause a reaction in the subscriber’s mind. It is also suggested that you put the countdown timer on for at least 2 days. If you add more days, then a subscriber may not act so fast, thinking that they’ve a lot of time.
- Inform on limited editions: You can’t compromise here. Make sure that you inform your subscribers if the products are in a limited edition. After knowing this, it’s possible that a subscriber would act fast. You should tell them about the qualities and advantages of the product. You never know, a limited edition product may be one of the things that your buyer desires the most.
- Include discounts: You know that discounts would immediately get a lot of attention from your subscribers. So make sure that you include the discounts in your email. Pay attention to the font type, size, and colour when you include it in the email. It’ll be beneficial if you make it bold and big.
- Provide opportunities: How would your brand give them opportunity? You can do that by telling the subscribers that they might not get another chance like this. Tell them that this is an opportunity that can’t let slip away. For instance, tell them that your raincoats are waterproof and people can carry electronic items in them.
When you write a last chance email, every little detail matters. You may think that small text size would work. But in reality, it won’t. In these emails, you’ve to give all the necessary and relevant information to your subscribers.
If you’re doing a seasonal sale that ends in 48 hours, then make sure that users know how much they’ve left. They’ll only be able to make a decision when they see the countdown clearly. Along with that, tell them how important it is that they act fast. Let them know that this is a great opportunity.
You can’t just include a photo of your product and give a time limit to your subscribers. It may help them and your business if you also provide them with social proof. When they read reviews from others, they become more interested in buying the product. Such reviews give them a FOMO feeling.
Talking about feelings, you also want them to feel happy. To do that, use your creativity. Don’t limit yourself to just images. You can also add some funny or quirky GIFs in your email.
When you’re designing last chance emails, you should also see what other brands have done. A lot of them make these emails in a way that represents their identity to the users. You must create an email that lets people know about the deal as well as your brand.