A post purchase email is a powerful tool to drive business. They’re different from abandonment emails and therefore require a different strategy.
In pochi punti:
What is Post Purchase EmailAn email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean...?
Post purchase email is a campaign or flow that is sent after the customer makes a purchase.
Salecycle.com
They can be sent at different times. For instance, you can send them directly after the customer makes the purchase, through delivery or even a few days later requesting a review.
The Purpose of Post Purchase Emails
Post purchase emails have a 217% higher open rate than normal emails.
Klaviyo
The main reason why such emails are sent is to provide valuable information to the customer.
In addition, it’s a great way to tempt your customers back to your website. For instance, you can use them to:
- Inform them about new product launches
- Sales and promotional offers
- Encourage customers to make another purchase
- Why they’ve made the right choice by purchasing your product
- To make the customers feel special
- Enhance customer experience
- Obtain feedback from customers
- Offer cross-selling and upselling techniques
It’s crucial that you keep your product and brand in the customer’s mind. A post purchase email is a means to direct customers back to your website.
In addition, it’s an excellent way to harness reviews and user-generated content. It also helps you improve your conversion rate.
3 Post Purchase Email Templates
As you can see, a post purchase email can serve several purposes depending on what’s important to your brand. Here are 3 post purchase email templates for some of the most common situations:
#1. Post Purchase Order confirmation email
Hi [Name],
Congratulations! Your purchase on [your website’s name] has been successfully processed and your order is not being processed. You’ll be receiving the shipping details soon.
Please let us know how was your experience shopping with us. Please click here to take a short survey to rate us.
Here is your order confirmation:
Product Name:
Order Number:
Mode of Payment:
Number of Items Ordered:
Total:
Thank you for shopping with us!
[Your email signature]
#2. Post Purchase Thank you email
Hi [Name],
We’re DELIGHTED to know that you think of us when you want to shop for [beauty/ clothes/ footwear, etc.]
There are a lot of options available but we’re grateful that you chose us. To show you how much it means to us here’s 10% off [Coupon Code] on your next order.
We hope you’ll continue to think of us every time you need [beauty/ clothes/ footwear, etc.]
If we ever fail to live up to your expectations with the delivery times, quality of our products or anything else, please reach out to our customer support [live chat, email or number].
Thank you!
[Your email signature]
#3. Post Purchase Shipping Confirmation Email
Hi [Name],
We’re excited to inform you that your items have been shipped!
Please keep in mind:
Your order will arrive at your shipping address within [Number of days]. Your order is shipped in separate boxes at no additional shipping costs. You will receive the tracking information soon.
Here’s what was shipped:
[Item 1]
[Item 2]
Track my order [Link]
Thank you for shopping with us!
[Your email signature]
5 Examples of Post Purchase Email
Now that you have seen the email templates, here are a few examples of post purchase email.
These examples will help you understand how you can easily integrate them into your marketing strategy.
#1. Fenty Beauty
Their email is to the point and clear. It contains all the necessary information such as the delivery confirmation, order and shipping details.
Apart from notifying the customer of their activity, it helps build customer loyalty and brand awareness.
#2. Pasta Evangelists
They use the post purchase order confirmation email to answer frequently asked questions about freezing pasta. In addition, they encourage customers to share their purchases with their family and friends while highlighting order details.
#3. Ritual
They include information and social media images about their refer-a-friend incentive. They want their customers to engage more with their community.
#4. Chewy
They understand that supply chains can sometimes be impacted and often acts as a deal-breaker for concerned customers. Therefore, they keep the customer updated at all times. In addition, they use a cute GIF to communicate a sense of movement. It creates excitement and anticipation.
#5. Naadam
They use a beautiful birthday email to encourage customers to treat themselves with a unique discount. People love having a reason to celebrate and Naadam uses this trick to increase customer loyalty and make the customer feel special.
#6. Ipsy
They add a tracking link as most customers want to track their products. In addition, it notifies the customer that it may take up to 48 hours for the link to become active to avoid customer disappointment.
#7. Just Eat
It’s an online takeaway brand that cleverly keeps the anticipation alive for its customers with an interesting subject line. They also provide contact options so that their customers can easily reach them in case of any issues. The post purchase email is overall friendly and warm that keeps the customers coming back again.
#8. Spirithoods
This example keeps the tone personal and warm. The focus is emotionally connecting with customers. Their email shows how much they value each customer and it’s an excellent way to make the customer feel special.
#9. Moo
They use a fun and non-salesy tone to communicate the real-time benefits of upgrading. Their email invokes urgency but isn’t pushy. Their email builds trust and helps Moo form a long-term relationship.
#10. Gwynnie Bee
They gamify rewards to keep the customers engaged. In addition, it encourages them to participate for rewards which increase engagement rates. It’s an excellent way to boost customer loyalty.
In Conclusion
We hope these post purchase email templates and examples help you get more out of your email marketing campaigns.
Remember to keep them interesting and unique. This will ensure that your readers are delighted every time they receive your email.
Which example and template did you like the most and why? Tell us in the comments section below!
