What does bulk email sending mean? It’s an email marketing strategy based on mass mailing.

Its most important feature is the chance to reach a lot of people at the same time, increasing your ROI and your number of loyal customers. Let’s see what we’re talking about in detail.

What is bulk email?

It is literally the act of sending the same message to a large group of users at the same time. Newsletters, promotions, coupon codes and invitations to a brand’s event are all part of this strategy.

The bulk email sending potential is huge for little, middle and big companies all around the world. As a matter of fact, it gives you the opportunity to create a unique and solid relationship with prospects and loyal customers.

But remember: you need their permission in order to use this tool!

Legitimate and unsolicited massive email sending

When talking about mass mailing, we can’t avoid this crucial definition. In order for it to be legal, you need to have your user’s permission before bulk email sending.

This creates two different kinds of bulk email sending. It is legitimate and perfectly legal if you have the user’s permission and give them the chance to opt-out of your contact list. It’s unsolicited, and therefore illegal, if you don’t.

To put it simply, your bulk email sender must:

• gain the users’ explicit consent;
• contain you brand’s logo fully visible;
• provide an easy-to-see “unsubscribe” button.

What are the benefits for your company?

Using a bulk email sender is a great way to accelerate and simplify your relationship with the customers. Most services of bulk email sending give you great freedom with the template and the personalization of your messages in order to emphasize your brand identity and tone of voice.

This fosters regular communication with your potential clients and leads to nurturing your customers’ satisfaction. Your conversation with the clients become easy to follow and analyze and it gives you a number of benefits.

You can use a software of bulk email in order to save time and money without losing your connection with the customers. In addition, personalized messages often result in a better communication and more conversions.

When you’ll need bulk email sending

You can use this tool in a number of scenarios. From periodic newsletter to special offers, every time you need to send the same message to lots of people, it will help.

Remember, though, that most of the companies nowadays are personalizing their communications as much as possible. A good bulk email sender will let you change parts of the mail to directly address your customer.

Some tips and tricks

Bulk email sending is a powerful tool if used correctly. Some messages can be perceived as spam or not really interesting from your readers. How do you avoid it?

• Time your message sending carefully. Recent studies have confirm that newsletters and bulk emails are most likely to be opened at the beginning of the week.
• Use a great headline. Your users will be immediatly attracted to your communication, or immediately bored. The first line is the most important of the entire message.
• Let them know you are giving them something. Make your call to action clear and frontal, but also appealing. You can send as many bulk emails as you want, but people will read them only if you offer something.
• Study the design. Be careful with your visual marketing strategy. Your emails’ template should immediately remind users of your website and your social media communications.
• Keep it short. No one wants to search for valuable informations in a long and complicated email. Make it short, interesting and straight to the point.

Can you do massive email sending on you own?

We’re sorry to tell you that you don’t. Well, you shouldn’t. Bulk email sending is a great way to increase your brand reputation and create a loyal community of customers, so be careful.

First of all, you need a curated contact list which is extremely difficult to create. Then you must have a great deal of knowledge in design, content writing and email marketing.

It’s quite complicated to do, especially if you are the managing the e-commerce website, writing on your blog and creating engaging social media posts at the same time. The solution is pretty clear.

A software of bulk email

Yes, that’s right: there are services of bulk email sending ready to help you out. Using a software of bulk email will result in less money and less time devoted to this practice.

Here are some of the digital services you can choose from:

• SendPulse, which gives you an email automation process that is highly responsive;
• Sendinblue, one of the most famous software of bulk email for enterprises;
• Active Campaing, specialized in small and medium companies.

These are just a few names, but you will find more. The only problem is: which one is the best? Consider every feature of these services, how do they analyze your data; how much personalization do they give you; what’s the overall price of the service?

Mailsenpai can be your solution

Yes, you can’t do bulk email sending on your own and you won’t find this particular service for free, but you can certainly choose an inexpensive yet very good solution.

Mailsenpai offers a software of bulk email for a much cheaper price than most of our competitors. We will give you extreme template personalization options, a curated data analysis for each campaign and a spotless contact list.

Mailsenpai gives you the best solution for mass mailing without spending a fortune: you can even try our services for free! Then you will love our email automation process and autoresponder, our professional support and our tailor-made strategies created for your company.

In conclusion

You should definitely choose bulk email sending as a way to increase your relationship with potential and loyal customers. Remember, email marketing is still the post powerful way to boost your sales and this tool will make you save time and money.

Explore different services of bulk email sending in order to find the perfect one. We’re fairly certain you will choose Mailsenpai and our team of professional email marketers, ready to create a wonderful campaign for your brand.