Based on recent studies, emails are still the most effective form of communication for companies. What is An email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean... marketing?
It’s made by several strategies aimed at nurturing lead and turning them into loyal customers. Therefore, an email marketer is one of the key figures in a good digital marketing campaign.
In pochi punti:
- 1 Who is the email marketer?
- 2 What does this professional do?
- 3 What is email marketing?
- 4 What can email advertising do for your brand?
- 5 Use email marketing to sell more
- 6 How to start a career as an email marketer
- 7 How to get started
- 8 Email marketing strategies
- 9 Who can you work for?
- 10 Where to start
- 11 Conclusions
Who is the email marketer?
They are professional figures charged with conducting every email campaign for one or more companies. The email marketers’ main goal is to make your communication with customer more effective and your conversion rate higher.
The person who usually do this is a highly specialized communication manager. He creates, organizes and manages email campaigns. In addition, he also monitors conversion rates and data analysis.
This is one of the most important figures in your communication department. Therefore he needs to be well integrated with social media and advertising menagers.
What does this professional do?
One of the most important things about every email advertising campaign is managing contact lists. Your email marketer needs to conduct effective email marketing through real and valuable In web marketing, leads are prospects who are interested in buying your products or services. This is obviously the main goal for most businesses out there: to generate quality leads.....
The person charged with this role should use these leads to
- conversion (selling your products, boosting your followers number)
- customer loyalty
- brand awarness.
Creating a real and personal connection between user and brand, the email marketer can turn every potential customer in a usual and loyal one.
What is email marketing?
As a matter of fact, email marketing has been shown to be the most effective way of communication. In a recent study, an average office worker checks their emails up to 30 times per hour.
This means the email marketer has a great number of chances to get their attention. But what is email marketing for a company? It’s the totality of communication strategies involving electronic post.
This include email advert, offers and sales, coupons, but also newsletters and personal communications to potential and loyal customers. Every interaction you have with your users is a way to let them know about you and your brand.
An email marketer works with visuals, texts and call to actions in order to gain their audience’s attention and effectively convert it.
What can email advertising do for your brand?
This digital marketing strategy can be used in a variety of ways. You should set a clear and measurable goal for every email campaign and stick to it.
Do split tests to measure what works and what not. Remember your users need to instantly recognize your emails in the infinite amount of messages they receive daily. For instance, your logo, your tone of voice and your graphic layout should be coherent in every interaction.
Each email advert campaign can be aimed at a particular purpose. Above all, it creates a constant flow of informations about your brand. Therefore, make sure every message clearly represent your core values and is in sync with your personal branding.
Use email marketing to sell more
A good email marketer knows your ultimate goal is to sell. Wheter it is your services or a product you are selling, it should always be the main focus of an email marketing strategy.
Don’t forget people are more and more invested in their favourite brands. As a result, they want to know you personally. You can add some personal facts, funny memes, cute stories every now and then in your newsetter.
Forging a personal and unique relationship with a potential customer has proved to be an effective way of conversion. Your selling numbers will increase and your customer will be more and more likely to buy from you again.
How to start a career as an email marketer
If this is the job of your dreams, you should know every detail about it. Most of the email marketing managers also doubles as copywriters, technical supervisors and more, especially in a little company.
As a result, you need to get a variety of strategic skills in order to make a living from this job. For example, you need to know basic communication strategies, have good writing skills, understand HTML code and data analysis.
A good email marketer also knows how to study their competitors and learn from their successes (or failures). You should understand the special needs and habits of every targeted group of your audience, therefore some basic sociology knowledge is welcome.
How to get started
Firstly, you need to choose the right email service. In order to find the right service, ask some questions to yourself and the company you are working for:
- What is the budget for this email campaign?
- What is the main purpose of the email marketing startegy?
- Do you need other professional help to support the email marketer (such as a web developer, a copywriter, a graphic designer)
- Who is your target audience?
- What frequence do you choose for email adverts?
Once all of this has been established, you can choose the email service that best matches your needs and start the campaign.
Email marketing strategies
Wheter you are new to the game or an established email marketer, this field is in constant evolution. That is to say, something may have worked a year ago and be obsolete now. Here are some of the most recent email campaign startegies to implement in your work.
Choose a lead magnet. That means something that will certainly make a user open your email. It could be a coupon, a special offer, a freebie such as an ebook or a free service. Then write a catchy headline that clearly states the benefit of that message.
Turn to a good graphic designer or use visual content creation tools to improve the aesthetics of your message. As a result, the email will be more appealing.
Be sure your call to action is clear, focused and easy to follow. Place it a strategic point of your email’s layout.
Who can you work for?
Literally any company needs a good email advertising manager. Therefore, you have a virtually illimited amount of work ahead. Don’t forget though: digital marketing is a highly competitive field.
You could start by working for free for little companies in your area and create your portfolio. Then showcase it in a personal website along with a stunningly written cv containing all your soft and hard skills.
You can expect an email marketer with lots of experience to have a minimum hourly rate of more than 20$. However, this number can increase or decrease in relation to geographic area, field of expertise and number of experiences.
Where to start
You surely need a fiery passion for communication, marketing and the digital world. Having a degree in some of these fields is also a good start.
However, remember experience is the best teacher. Start your own blog, implement a newsletter and test its efficiency. Share valuable content and become an expert in your area of interest.
Always follow other marketers and marketing schools to learn new strategies and discover new tools for an effective email marketer career.
To sum up, you now know everything about who is an email marketer and what does he do for a living. You have a great amout of info to become one or employ one in your company.