EmailAn email (or electronic mail) is a method of exchanging communications through the internet. It is one of the most used features on the web and the number one mean... marketing is not a thing of the past. However old this digital channel may be, it is still very much used to date. It is easy, cost-efficient and pretty effective. There is no doubt why marketers still spend time making email marketing campaigns. Therefore, it also becomes important to send out emails that are perfect. Your emails must bring in that return that you are expecting. So, using an email testing tool becomes important.
The way you view an email on a laptop and an email on a phone are two different things. The layout, design and a lot of small things look very different when opened in a different device or way. Therefore, it is the company’s responsibility to ensure that their email is such that it is flexible for any device whatsoever. You do not want customers who open emails on laptops to be disappointed because your email was only mobile-friendly. Therefore, every marketing tool you use must provide users with a smooth brand experience. It must help them build the brand’s credibility as well as win their customers’ trust.
Be it a broken link or image, there are several small yet important things that can affect this experience. However, email testing tools help save companies a lot of trouble. Email marketing is very beneficial for any company if done right. The amount of direct reach, as well as website traffic a company can drive through this, is massive. In addition, email marketing also enables segmentation. This allows companies to personalise their messages to the customers. It helps them keep their customers up to date and helps build customer loyalty. It is definitely among some of the good ways of building relationships with customers. Therefore, these email testing tools are worth every penny.
What Is An Email Tester ToolA tool is a program, a software or a website that makes things easier in the digital world. That can be anything from collaborating spreadsheets to online meeting platforms to...?
As already mentioned, email testing really helps ensure strong email marketing. Therefore, email testing tools are simply programs or software that help marketers preview emails before they are sent out. These tools help with email performance. An email campaign is not easily made. There is a lot of thought, effort and resources that go into this. It is difficult to analyse if your email will actually work for your target audience. Therefore, the quality of your email as well as its deliverability has an impact. This is the reason why an email tester tool is recommended.
It is not easy choosing the right email testing tools. There are a lot of things companies consider before choosing. This could be a customer-friendly user interface or even easy integrations. Companies definitely want the tool they choose to have as many features as possible. Be it the ability to conduct spam tests or find out the sender score. However, mostly what one must look for is software which gives value for money.
Companies often make it a point to check their subject lines and the number of characters being used. They even go through their email copies again and check the date and time as well as all the media used. Companies also like checking if the CTAA CTA is a phrase or word designed to get an immediate response from the reader. As the name suggests, it's usually something that involves a precise action performed by... is clear and working well. They also like to check if the tone of the brand is actually going out well. Therefore, an email testing tool is very much like a student checking his exam paper before submission. It is a great way to avoid errors that might cost your brand a fortune.
The Best Email Testing Tools
Here are some of the best email testing tools:
#1. Litmus
This email marketing tool has a great user interface. You can actually preview over a hundred emails in just one place. They help you check if all your links are working. They test how your email looks in dark mode too. The Litmus software gives specific reasons as to why your email may fail. They scan the emails to help identify any kind of problems and also give you suggestions to improve. Therefore, Litmus is a very good email testing option. In addition, it also provides you with a free one-week trial.
#2. MailTrap test tool
MailTrap is another safe and great email testing tool. It has a wide range of plans one can pick from. Therefore, one can actually send about five hundred to ten million test emails a month depending on their plan. They are among the few email tools which also include bcc testing. They can help you with various variables at the same time too. All their testing takes place on a fake server. Therefore, you can never end up sending your test emails to your target audience.
#3 Email On Acid
This tool has gained a good amount of popularity. They help you preview emails and you can also check how your email looks on different devices. Therefore, this helps you deliver a flexible and friendly user experience. It also has spam tests as well as performance trackers. On one hand, spam tests help your email not end up in the spam folder. On the other hand, you can also understand if there are some changes you need to make.
#4 Mail-Tester
This is actually a cloud-based service. They help companies with their domain and syntax verification. They have a very easy and user-friendly interface and offer you a free trial. In addition, they find any kind of spam traps in your email lists as well as find emails which may be having the wrong syntax. They allow both automated and manual verification too.
#5 Mailosaur
This is another great email testing tool which also offers a free trial to its customers. They automatically test your emails’ language as well as structure. They also help you with account verification or any password reset. This tool also works with various frameworks. They can also help you stimulate your interactions with customers. Therefore, this is a great email testing tool with a good interface.
#6. Sendinblue testing tool
They are a really good email marketing tool for enterprises that are comparatively small. They have various features that aid automation and email verification. In addition, they also help you with crafting good emails with their templates. Therefore, it helps you use several different features but for a lesser amount of audience.
#7. Preview My Email
They help you with email tests in several different ways. They help you improve your campaign’s performance by fixing any problems with your design. You can actually get screenshots of your email on different applications within seconds.
#8. MailSlurp
This particular service is actually used by a lot of popular companies. This is mostly used by developers and QA testers. This tool helps you create a real inbox even for test emails. Therefore, all these inboxes will have random ids made using custom domains. They also have different packs – starter, team and enterprise. Depending on the pack you choose, you are allowed to use those features too.
#9. ReachMail
This email testing tool also offers services for all types of enterprises. However, big or small. It helps you perform the A/B test. Using this test you can check and compare the performances of different emails. Therefore, one can actually check and find which version of your email is working better. Although, They only let you test around 5 emails at once. All in all, ReachMail is actually great if you need help writing the right email.
#10. MailCatcher
This email testing service runs a fake SMTP server. They show you your email in different formats and ways it could look. They help you test all aspects of your email formatting. The best part is that it is a free email testing tool. This makes it even better.
#11. MailsenPai test tool
They are an email marketing platform that offers a lot of features. They have a very easy-to-use interface too. In addition, they help you verify different aspects of several emails at the same time. You will be able to easily create and send your test emails. You can also conduct A/B testing using this service too.
In Conclusion
All in all, email testing tools are of great significance. They immensely help you with any brand communication. In addition, they help you minimise or even eliminate any type of risk that might make your email a failure. As a company, it becomes your responsibility to provide your consumers with a good email experience. They should be able to read your email well on a laptop as well as a tablet. Your email copy should be error-free and also well-targeted.
Email marketing is here to stay and for a very long time too. Therefore, make the most of it by investing better. Good emails can actually bring in a good amount of return on investment. As a brand or company aiming to be profitable, You must ensure that you are grabbing this opportunity. Therefore, try finding the right email marketing software and tools to make your campaigns successful.
What do you think about email testing tools? Do you think these tools really help brands send better emails? Let us know in the comments section below.
