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Knowing your audience is very important for every strategy aimed to increase your sales. But what if your audience is made up of very different people? This is where segmentation marketing is needed.
In this article, we will tell you what it is, how to use it and which are the best strategies to implement in your campaigns.
The definition of segmentation marketing is based on a simple yet very important notion. Your audience is composed of incredibly different people, and trying to address them all in the same way would be a mistake.
By segmenting your potential buyers, you divide them into smaller, easily identifiable groups with similar characteristics. This will lead you to create more targeted messages and therefore increse your Il ROI (Return Of Investment) è il ritorno sull'investimento ossia il guadagno complessivo generato dall'investimento di un capitale. Viene utilizzato maggiormente da chi è a capo di un'azienda o di... and your sales.
For instance, you should use segmentation marketing in creating your Email è il diminutivo del termine inglese electronic mail, ovvero posta elettronica. Si tratta di un messaggio inviato tramite un pc o altro dispositivo connesso in rete da un account... campaignes. Let’s say you have a company specialized in wooden furniture. You want to increase your sales of baby cribs.
Wouldn’t it be useful if you could address only your potential buyers in the right age, location and family status? They will more likely respond to your call to action and be more interested in baby cribs than, say, single college students, right?
This is where segmentation comes into place: if you know your audience and divide them in smaller groups, you can send the right message to the right people only. And so you’ll maximixe your conversion rates.
Three criterias are the pillars of good segmentation marketing.
The first one regards common needs within a segment. Whether it is geographic location or age, family size or lifestyle, all the people in the same segment have something in common.
Distinction is about what makes them different from every other segment in your audience. Reaction is the way they respond to the market.
In order to understand these differences and similarities and create your segmented Target è un termine che viene dalla lingua inglese e che vuol dire letteralmente "bersaglio". Nel marketing, si usa per individuare il pubblico a cui si rivolge una campagna pubblicitaria,..., you will need a lot of data analysis.
Now that you know the definition of marketing segmentation, you will be able to understand the different types of targetization.
Demographic segmentation is based on observable differences among your customers. This is all about their life: age, location, habits, flows of income, family status. It can be identified as the most basic Il form è una parte di una pagina web che consente all'utente di digitare informazioni ed inviarle al server. Si tratta di un elemento grafico del sito web, ma anche... of segmentation marketing, but it’s very powerful nonetheless.
A behavioral segmentation is based on your users’ habits in response to your shop, both phycally and on the web. What part of the website do they visit the most? Are they online buyers, or do they prefer to seek informations on the web and then buy in shops? Have they come back after a first purchase on your website?
Geographic marketing segmentation is also a good way to split your audience in smaller groups. It would be useless to send them a coupon to use in a shop miles and miles away from their location, wouldn’t it?
It is called psychographic segmentation, and it’s an intricate mix of sociology, psychology and data analysis. In short, you study the mental and emotional attributes of your customers.
Whether they respond positively or negatively to a campaign; if they prefer a color or another for your website; whether they will perform or ignore your call to action.
It is similar to the other three mentioned earlier, but psychographic segmentation is somehow more important because it deals with the emotional response of your customers, prospects or loyal ones.
There are several things to be noted about segmentation marketing. First of all, it let you reach the right audience at the right moment.
Here some other benefits to be considered:
In order to use a strategy of segmentation marketing or another, you need to collect data, study them and use them in your email marketing campaign.
A lot of marketing automation softwares are out there to help you with this complex task. You will save time and money using one of them to collect and measure your campaigns’s results.
Your Il brand coincide con il marchio di un'azienda, ma la sua definizione ha più a che fare con il concetto astratto che con sue le qualità tangibili. La parola brand... will grow exponentially and your brand identity will remain intact while you gain new clients and turn your old ones in returning customers.
You can start a segmentation marketing startegy on your own or with an automation Il termine software indica le componenti immateriali di un sistema elettronico (computer, tablet, smartphone ecc) ed è per questo contrapposto all'hardware. Di fatto si tratta di tutti quei dati che..., but anyway this should be your course of action.
You’ve learned what is marketing segmentation. Now let’s look at some practical examples on how to implement a strategy in your everyday marketing work.
This strategy can be incredibly useful in email marketing campaigns. For instance, try to send your customers targeted suggestions on what shoes to buy accordingly to that bag they just bought. Or give them special offers and coupons for their 1-month since subscribing annyversary.
You can also implement segmentation in your mobile marketing campaign. Re-engage the users you seem to have lost, sending a push notification reminding them of the many features they will find on your app.
Ask loyal customers for a review in order to increase your popularity among mobile users. Activate new users with an engaging, fun and warm welcome email.
In order to get to know your audience, you need to segment it into smaller groups. Then you can send targeted messages, ads and campaigns to each group, increasing the conversion rate.
You can use several segmentation marketing strategies and specific softwares that analyze your customers. Start with a little step and imrpove your sales with the right messages to the right users, whether by La newsletter è un termine che indica un messaggio informativo periodico che un'azienda decide di inviare ai propri contatti, tramite indirizzo di posta elettronica. È generalmente realizzato in formato testo o..., social media engagement or anything else.
If you need further informations, don’t hesitate to contact us at Mailsenpai: we are experts at making your business bigger and better!