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You may have heard about it, but what is an Email è il diminutivo del termine inglese electronic mail, ovvero posta elettronica. Si tratta di un messaggio inviato tramite un pc o altro dispositivo connesso in rete da un account... transactional? We will do our best to give every answer to your questions regarded transactional email, when it’s used and how to integrate it in your automation process.
Read our post to know the best practises, examples and platform to use.
It can also be called triggered email, because it’s a special kind of message sent to users after they perform some actions on your website.
You send a transactional email to answer an action (or inaction) by your users and boost your personal relationship with them. This is a great way to build a personalized customer experience.
As the very definition of transactional email suggests, it is a different message then your usual email marketing campaing. Email transactional are always sent to one user at a time, triggered by a specific thing they did on your website.
On the contrary, email marketing is all about sending the same message (although personalized when possibile) to a group of users in order to get a response from them.
If email marketing is about call to actions aimed at as many users as possible, transactional emails are about responding to a single customer’s action.
You can send a triggered email to users when they do something specific on your website, La definizione di blog deriva dagli anni '90. Si tratta di una fusione delle parole inglesi web + log, e indicava in maniera generica un diario online. Oggi però fare... or e-commerce. It’s an often automated email sent to people who have already been on your page and performed an action.
An example of transactional email is the welcome message you send to a user when they subscribe to your La newsletter è un termine che indica un messaggio informativo periodico che un'azienda decide di inviare ai propri contatti, tramite indirizzo di posta elettronica. È generalmente realizzato in formato testo o.... But there are many ways in which you can adopt this kind of email and elicit a high user engagement rate.
When your customer does something on your website, you can use that chance to send them a transactional email with a very specific call to action.
For instance, your user has bought something on your e-commerce store. Then, you send a personalized email to them, thanking them and giving your receipt, an order confirmation and shipment deteails.
Or maybe a user has a personal profile on your website, but they lost their password. They will click on a “Forgotten your password?” link. Then you will send them specific instructions on how to set a new password. This will allow them to go back to your page and your customer relationship will be more intimate and personal.
Here is the most common instances in which to use a transactional email:
In every one of this examples of email transactional, you can personalize the message in order to sound more friendly.
Your usual email marketing messages are aimed to as many recipients as possibile. Their purpose is to engage your audience in a particular action such as buying something; subscribe to a newsletter, follow you on social media; know about a new product or service and such.
Email transactional, on the other end, are sent from a sender to a recipient in order to respond to an action they took. So it’s a very personal communication, aimed specifically to them and them only.
When a user browse your website in search for something, you can analyze their behaviour and use it to your advantage.
For example, send them specific emails about their cart they abandoned before finalizing the purchese. Suggest them a similar item to the one they already bought. Ask them for feedback after receiving the product.
This is going to make them feel valued by your Il brand coincide con il marchio di un'azienda, ma la sua definizione ha più a che fare con il concetto astratto che con sue le qualità tangibili. La parola brand... and more likely to use your website again. A recent study revealed that including personalized product reccomendations can improve your sellings by up to 49%.
One best practise of email transactional is making it as personal as possible. Use or customer’s name and address them directly.
Always try to improve your expert but informal tone of voice. You want to be the person they are going to reach when in need, but at the same time you are their friend.
Remember storytelling is always a compelling way to catch people’s attention: include a personal story or anecdote to make your communication funnier and more intimate.
Be enthusiastic but not overly-salesy. You don’t want to come across as obnoxious and spammy, do you?
When sending a transactional email, you need to be as quick as possible. Remember that anxious feeling when you placed an order and you are not sure it’s already been received by the company? You don’t want your customers to feel like that.
The customer journey should be a smooth and easy process, filled with anticipation and joy about your recent action towards a company. In order to create that easy-going atmosphere, your emails should reach the user’s inbox in as little time as possible.
Quick and personal, friendly but professional: does is sound like a lot of work to you? That’s because it is.
As many email communication strategies, email transactional are dificult to manage on your own. That’s why you’ll need an automated system to perfom the most time-consuming part of your email strategy.
Marketing automation platforms are perfect for your needs. They will send a transactional emails everytime a user performs a specific action on your site.
The most famous and effective email marketing automation platforms have a good transactional emails section. Sites like Mailchimp and ActiveCampaign allow you to send this kind of messages with little fuss.
Mailsenpai has a great service that includes transactional emails and is very easy to use. You will have lots of email templates to choose from, each of them customizable to your unique needs.
An autoresponder will keep track of La parola OPT-IN è abbreviazione dell'espressione inglese option in. Indica l'azione con cui l'utente acconsente di ricevere materiale informativo o pubblicitario da parte di un'azienda. In pratica, si tratta di... and Il termine OPT-OUT viene dall'inglese e si traduce in italiano con le parole deroga o rinuncia. Indica, infatti, un'opzione specifica del direct marketing. Quella che ha un qualsiasi utente iscritto... procedures perfomed by your users and reports and statystics will give you all the data you need to improve your strategies. The deliverability rate is high and accurate and email lists are constatly polished to boost your conversion rate.
A team of professional email marketers will be happy to help you every step of the way.
Here is an example of email transactional you can set up on Mailsenpai or any other email marketing platform.
Let’s say your customer has ordered something from your online store. This is what they will find in their inbox when the package has been shipped:
“Hi [name of the customer],
your order from [name of the brand] is on its way! You will receive it on your doorstep in 3-5 working days.
This is your tracking number: [order’s tracking number]
While waiting for it, why don’t you look at these new items in store? [include pictures and links to related products]
Can’t wait for you to receive our package!
[name of the brand]”
This is a simple yet effective, personalized and friendly email transactional you can send in just a few steps.
Now you know a lot about email transaction and how it works. You can start implementing it in your customer relationship right now and see if it works for you.
We’re fairly sure you will benefit from sending triggered emails and boost your sales in time. Please contact us if you need something and start improving your career.