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Behind the scenes of Email Marketing: tools and secrets for extraordinary results.

  • Buyer Personas: Definition, Strategies And Best Practises

    Giugno 23, 2022

    10 min

    A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face and how they make decisions. Discover the secrets of using this information to drive more sales and generate more revenue.

  • Customer Loyalty: How To Build Customer Value

    Giugno 22, 2022

    8 min

    Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors. Loyalty is the byproduct of a customer's positive experience with you and works to create trust.

  • Micro Conversion: Why You Should Track Them

    Giugno 21, 2022

    9 min

    A micro conversion is any incremental step a user can take to show initial interest in your brand or product. Learn why they matter and how to increase your revenue through this article.

  • Email Authentication: how to authenticate your emails

    Giugno 20, 2022

    9 min

    Email authentication is a technical solution to proving that an email is not forged. It is most often used to block harmful or fraudulent uses of email such as phishing and spam.

  • Customer Experience: Definition, Strategies and Best Practices

    Giugno 18, 2022

    10 min

    Customer experience (CX) focuses on the relationship between a business and its customers. Improve your customer experience by using these tips and tricks from the experts.

  • Email Blasts: Definition, Tips And How To Send One

    Giugno 17, 2022

    8 min

    MailsenPai’s email blast service lets you measure email blast success to pinpoint the tactics that work best for your audience.

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