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Behind the scenes of Email Marketing: tools and secrets for extraordinary results.

  • Reverse Marketing: When Negative Leads To Success

    Giugno 19, 2023

    10 min

    Reverse marketing is a powerful way to get the attention of your potential customers. It involves using data about past behaviour to predict what they're likely to do in the future and then targeting them with messages that appeal to their wants and needs. In this article, we'll talk about how reverse marketing works—and what you can do with it!

  • Company Newsletter: How To Write It

    Marzo 24, 2023

    7 min

    Your company newsletter is the key to greater productivity. Get inspired by these newsletter ideas to create a strong internal brand voice that your employees trust. Are you ready to take your company newsletter to the next level? Put our top newsletter ideas into action now to improve your internal communications and internal newsletter content. Use a modern newsletter builder to save precious time, create professional employee newsletters, and understand what ideas and messages resonate the most!

  • Out Of Office Message: How To Write It

    Marzo 10, 2023

    11 min

    An out-of-office message (or OOO message) is an auto-reply email that notifies people you’re not at work for an extended period of time. They’re quite useful for letting colleagues know when to expect a response and/or whom to contact in your absence, and are often considered proper work etiquette for vacations, sick leave, and other lengthy absences. You want to be careful when writing any professional auto-reply email—you never know who might read it. In this guide, we explain how to write an out-of-office message, what to include, out-of-office message examples, and some tips for writing yours.

  • Email Whitelisting: Best Practices And Strategies

    Febbraio 24, 2023

    8 min

    Whitelisting is the process of adding an email to an approved sender list, so emails from that sender are never moved to the spam folder. Instead, when a recipient whitelists an email address, they are confirming that they know and trust the sender. This tells an email server (like Gmail) to move messages to the inbox directly. It’s that simple.

  • How to Whitelist an Email in Gmail, Outlook, Yahoo and AOL

    Febbraio 22, 2023

    7 min

    In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so.

  • Email Optimization: Best Practises To Do It

    Febbraio 15, 2023

    7 min

    Email optimization refers to improvements a company makes to its email campaigns to ensure their messages are working. The goal of an email campaign is to build solid relationships with prospects while simultaneously increasing conversion rates.

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