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Behind the scenes of Email Marketing: tools and secrets for extraordinary results.
Company Newsletter: How To Write It
March 24, 2023
7 min
Your company newsletter is the key to greater productivity. Get inspired by these newsletter ideas to create a strong internal brandA brand overlaps with a company's trademark, but its definition has more to do with... More voice that your employees trust. Are you ready to take your company newsletter to the next level? Put our top newsletter ideas into action now to improve your internal communications and internal newsletter content. Use a modern newsletter builder to save precious time, create professional employee newsletters, and understand what ideas and messages resonate the most!
Out Of Office Message: How To Write It
March 10, 2023
11 min
An out-of-office message (or OOO message) is an auto-reply email that notifies people you’re not at work for an extended period of time. They’re quite useful for letting colleagues know when to expect a response and/or whom to contact in your absence, and are often considered proper work etiquette for vacations, sick leave, and other lengthy absences. You want to be careful when writing any professional auto-reply email—you never know who might read it. In this guide, we explain how to write an out-of-office message, what to include, out-of-office message examples, and some tips for writing yours.
Email Whitelisting: Best Practices And Strategies
February 24, 2023
8 min
Whitelisting is the process of adding an email to an approved sender list, so emails from that sender are never moved to the spamSpam is unwanted messaging: messages sent, often repeatedly, to recipients who never asked to receive... More folder. Instead, when a recipient whitelists an email address, they are confirming that they know and trust the sender. This tells an email server (like Gmail) to move messages to the inbox directly. It’s that simple.
Email Accessibility: Best Practices To Make Your Email More Accessible
October 26, 2022
10 min
This guide will tell you everything about email accessibility and how to implement it. We will also discuss the best practices for email accessibility with a deep dive into different conditions to consider.
Persuasion Marketing: Strategy And Examples
October 24, 2022
10 min
Persuasion marketing can be understood as using the knowledge of human psychology for developing techniques for marketing products or services. For an online business, it generally refers to promoting the marketing mix and building on the customer's impulsive buying behavior leading to a successful purchase.
Nonprofit Email Marketing: Best Practices And Strategies
October 18, 2022
10 min
Nonprofit email marketing can mean getting people involved and spreading the word about your important objectives, and it can mean the difference in accomplishing those objectives or missing your mark.
Email Marketing Audit: What Is It And How To Use It
October 17, 2022
9 min
An email marketing audit is the process of analyzing each of the factors that influence email marketing success. A thorough email marketing audit can help you pinpoint issues with your send lists, your timing, your content, and so much more.
Types of Email: The Best One To Send To Your Customer
October 5, 2022
11 min
You’ve worked hard on building your impressive email list. You’ve also done your homework and know all about personalizing messages and making them mobile friendly. Although these practices are important for your marketing strategies, none of them will produce the results you’d like if you’re sending out the wrong emails. Let’s take a closer look at how you can use these email types to better communicate to your subscribers.
Referral Marketing: How To Attract New Customers
October 3, 2022
10 min
Referral marketing is a strategy to encourage passionate customers and advocates to directly refer their network to your business. Leevrage the power of referral marketing to grow your customer base.
Conversational Marketing: Meaning, Tips And Best Practises
September 30, 2022
10 min
Conversational Marketing is a method of engaging with website visitors and converting leads via dialogue-driven activities. This style of inbound marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brandA brand overlaps with a company's trademark, but its definition has more to do with... More.
Colors In Email Marketing: Choose The Best One For Your Campaigns
September 27, 2022
10 min
How many colors should you use in an email? How do you match colors? Should you make the CTAA CTA, or call to action, is a message aimed at the users browsing our... More button green or red? We’ll answer these (and even more!) questions in this complete guide to colors in email marketing. Read on and you’ll be using marketig colors in email marketing like a pro in no time.
New Year Email: Examples, Templates And Best Practices
September 26, 2022
11 min
The new year is a time for fresh starts, and that includes your email marketing campaigns. If...