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Direct Email è il diminutivo del termine inglese electronic mail, ovvero posta elettronica. Si tratta di un messaggio inviato tramite un pc o altro dispositivo connesso in rete da un account... marketing, often referred to simply as Una DEM è un'e-mail (o una serie di e-mail) che ha il preciso obiettivo di promuovere un prodotto, servizio o evento. L'acronimo DEM viene usato sia per indicare la singola..., is a highly specialized strategy of digital advertising.
It consists in an email campaign sent directly to subscribers. It can be a great way to maximize your selling, increase Il brand coincide con il marchio di un'azienda, ma la sua definizione ha più a che fare con il concetto astratto che con sue le qualità tangibili. La parola brand... awareness and turn prospects into loyal customers.
It’s a strategy of email marketing in which special communications (called DEMs) are sent directly to prospects. As a result, a potential customer is convinced to buy your products or services and become a loyal one.
With a message like this, often realized in text or HTML è l'acronimo di Hyper Text Markup Language, in italiano Linguaggio di Contrassegno per Ipertesti. Non si tratta di un linguaggio di programmazione, ma di un sistema che permette di..., you can advertise a special offer, a new product, a particular service to a targeted audience.
What’s the difference between direct email marketing and any other email marketing strategy? Segmentation is key! When you send a DEM to a specific Target è un termine che viene dalla lingua inglese e che vuol dire letteralmente "bersaglio". Nel marketing, si usa per individuare il pubblico a cui si rivolge una campagna pubblicitaria,... audience, you know that they are at least interested in it beforehand.
How can you do that? With a precise and analytical segmentation of your customers. The most important element of direct email marketing is an impeccable mailing La mailing list è una lista di corrispondenza. Cioè, un insieme di indirizzi e-mail destinati alla ricezione periodica di contenuti informativi o commerciali. Si tratta di una componente fondamentale del....
Some services for direct email marketing sell email lists and contacts. That is designed to make you feel like your strategy is going to work better, but this is not always the case.
Pre-set up mailing lists are likely to contain a lot of contacts of people uninterested in your brand. Your message will not be opened and probably be perceived as In gergo la parola spam significa spazzatura. Difatti, indica un messaggio indesiderato. Un messaggio che viene inviato, in maniera spesso reiterata, a destinatari che non ne hanno fatto richiesta. ... and you certainly don’t want that.
Create your own email list with potential customers really interested in you and your work.
An experienced email marketer know how important it is to send the right message to the right people. After all, you don’t want to offer a promotion on furry coats to an audience of vegetarians, do you?
So, firstly you need to know your customers. You can learn something about them in several ways. First of all, make a few questions when a user wants to subscribe to your La newsletter è un termine che indica un messaggio informativo periodico che un'azienda decide di inviare ai propri contatti, tramite indirizzo di posta elettronica. È generalmente realizzato in formato testo o....
You can learn their gender, their location, in which of your products they are more interested. You can also add some personal data like name and birthdate. How nice it is to receive a personalized birthday wish and a special promotion? Your customers will love it.
Direct email marketing is important for a lot of reasons. You can use it to implement these aspects of your relationship with the customers:
Personalization is always a good way to establish a direct relationship and enhance your customer’s experience. Remember, your customers are bombarded everyday by millions of communications: make your brand stand out letting them feel special.
You can use a DEM in several occasions. Sales and offers are always welcomed, but please be cautious with them: an overly attractive message can be reported as spam.
Make good use of the holiday seasons. Your customers, for example, will be more likely to buy a product if you advertise it as a Christmas gift and send a festive DEM in December. The same goes for Valentine’s Day, National and religious holidays, special occasions such as birthdays.
Use a special occasion for your brand too: you can advertise a promotional event, the launch of a new product or the opening of a new shop through direct email marketing as well.
If you need an example of direct email marketing to get started with your campaign, here is a template. This has been craeted to advertise a new product, but you can personalize the text as you need.
“Hi [name of you customer]
How are you? We noticed you loved our recent [service or product the customer has bought]. Why don’t you complement it with [new product related to the first]?
They will be lovely together! To help you create your perfect ensamble, we’ll give you a free La parola delivery significa consegna. Si tratta del tasso di reperibilità dei contatti presenti sulla tua mailing list. Cioè quanti indirizzi ricevono correttamente la comunicazione rispetto al numero di indirizzi...: just click here [enter the link of the new product’s page] and insert [enter a code] in the coupon area to receive it home.“
Be sure to choose a simple yet recognizable template; enter your company’s Il Logo, o logotipo, è la rappresentazione grafica del nome di un prodotto o un'azienda. Si tratta di un segno distintivo, determinante per distinguersi dai competitor e rendere immediatamente riconoscibile... in a promiment area of the DEM and insert a clear call to action in the text. Also, don’t forget to follow the rules: the General Data Protection Regulation, for example, states that you need to include an Il termine OPT-OUT viene dall'inglese e si traduce in italiano con le parole deroga o rinuncia. Indica, infatti, un'opzione specifica del direct marketing. Quella che ha un qualsiasi utente iscritto... button in every communication.
There are several ways in which you can monitor your direct email marketing strategy. Open rates and click-through rates are two of the most important things to look for.
In order to increse the former, you can optimize the headline of your DEM. Remember not to make it too obvious nor to use exclamation marks and all caps, so that your email won’t go to the spam forlder.
Your click-through rate, instead, will be increased by a clear and direct call to action, preferably placed a prominent area of the template.
Be creative with your messages to customers. Remember to personalize them accordingly to your brand’s tone of voice, their age segment, their geographical area.
Don’t forget to experiment with your direct email marketing startegies: A/B tests can be very helpful for instance. You can also send direct questionnaires to your customers in order to better understand what works and what not, what is perceived as too intrusive, which frequency is the best for them and so on.
Always remember to make your DEM responsive (which means it is mobile-friendly). Recent studies had confirmed that most of internet users surf the web and read their emails from smartphones and other portable devices.
If you are going to implement this startegy in your email marketing usual management, you may need some help.
Direct email marketing can be very time-consuming because of the detailed segmentation and attention it requires. So why don’t you enlist someone to help?
Choose a freelance email marketer or address one of the services of direct email marketing out there. Here are some of the most efficient:
You should ask yourself what are your goals with every direct email marketing campaign and how a mail service or an email marketer can help you reach it.
Read reviews of previous customers online; compare their prices; understand how they work. Be sure the service you turn to follows your Country’s rules for data protection and privacy. Then choose how much you want to invest in the first campaign and test out how it works.
You now know a lot about direct email marketing, but this relatively new field of digital advertising is still expanding.
Choose an expert or a service of direct email marketing such as Mailsenpai in order to be up-to-date with every news in this field and start sendind your words out.