Despite the increasing number of web marketing strategies, newsletter is still considered the most effective of all.
In this brief guide, we will tell you how to write newsletter in an engaging way, how to convert it and how to use this powerful tool to increase your sales.
In pochi punti:
- 1 How to write a newsletter: first things first
- 2 Now on to the nitty-gritty
- 2.1 1. What’s the name of your newsletter?
- 2.2 2. Write valuable content
- 2.3 3. Take advantage of FOMO
- 2.4 4. Make people feel special
- 2.5 5. Launch a new product
- 2.6 6. Seasonal newsletter
- 2.7 7. How to write a newsletter people are going to open
- 2.8 8. Unsubscribe/opt-out process
- 2.9 9. Engage your audience
- 2.10 10. Don’t forget about storytelling
- 3 The customer is the king of your newsletter
- 4 In conclusion
We will teach you how to write a good newsletter based on 2021 trends, but first you need to have your priorities in order. Please, check all these steps about your overall email strategy.
- Identify the purpose of your newsletter. Whether it is to gain more followers, sell more products, acquire new customers etc.
- Define you target audience(s). You know that by now: knowing your ideal customers is the first step to actually get them.
- Have a great mailing list. You could write the best newsletter in the world, but it will be useless if sent to the wrong people.
- Study the graphic design and overall aesthetic of your email communications. This should be in tone with the rest of your visuals.
- Have a good system to collect and analyze data. Each communication should be analyzed in order to understand what works and what not.
Now on to the nitty-gritty
Once the essential steps into creating a newsletter had been established, you can move on to the strategies and tips to make it amazing.
We are going to teach you tips and tricks to gain a wonderful, wide and engaged audience through newsletter based on some 2021 web trends. And so much more.
Sure, your email communications should have your logo and brand name front and center, but that’s not enough. Choose a captivating name for your weekly or monthly newsletter in order to make users immediately know it’s you.
How to write a newsletter name? It could be a playful pun about the products or services you provide. Or maybe an allitterative name or something that rhymes. Basically, it should be something unique, easy to remember and identifiable with your brand.
2. Write valuable content
You could need the help of a professional copywriter here. Think about it: why should your customers open your email if it says something they already know? Or if it containes the same contents as your website?
Your message should be something users can’t wait to read. And how write a newsletter email like that? Filling it with valuable, enagaging content.
3. Take advantage of FOMO
FOMO stands for fear-of-missing-out. In a nutshell, people are psychologically inclined to avoid missing a good opportunity. Take advantage of that through words like “flash”, “only”, “last” in the heading or body of the newsletter.
Human mind is likely to procrastinate a task if it knows there’s time to do it. So convince you audience that there is a very limited time to use a coupon, download a freebie, buy a product. They will immediately react.
4. Make people feel special
How to write a newsletter specifically addressed to a particular customer? You know every one of them is at a different stage of the customer journey.
So try to use email marketing automation softwares to split them into different groups and send each of them a personal newsletter. Automation also works wonders with segmentation: studying your customers’ preferences and habits, you can suggest them a tailor-made product or offer.
What about segmentation? Discover other strategies with us!
5. Launch a new product
This kind of newsletter is used when you have a new product, an event or a special service to promote. Write about it with enthusiasm and invite prospects on your website to know more about it.
They will not resist the urge to be among the first people to experience something new. Again, FOMO is key.
How to write a newsletter email that’s guaranteed to be opened? Make it relevant to the moment users will receive it. Time your schedule carefully.
Remember people are not going to buy Valentine’s gifts and the half of January: it’s too early! Also, try to think outside the box. Holidays are a sure-sell, but what about attaching your newsletter to a current event or pop cultural phenomenon?
Study your prospects’ habits and use data analysis to understand them. Most of the people nowadays open their email from mobile devices, so don’t forget about responsiveness.
Make sure every image, link and text on your newsletter is perfectly visible and not too heavy to open from smartphones, tablets and such.
8. Unsubscribe/opt-out process
You know you need to include this in your newsletter, right? By law, every customer has the right to opt out of your mailing list at any time. So how to write newsletter legally appropriate but make them stay?
Use some humor! Crack a joke or a pop culture reference, kill them with laughs. They won’t unsubscribe, we promise.
9. Engage your audience
We’ve already talked about the importance of creating virtual communities. Especially in this troubled times, people need a sense of belonging. Make them feel like part of your tribe.
How to write a newsletter email that’s engaging? Try challenges and social media trends, invite your subscribers to a funny and interesting call to action. Ask them to create content to promote your products and services: this will double up as free advertising.
10. Don’t forget about storytelling
In order to really feel like part of a family, subscribers need to know you personally. Or at least feel like they do. And the best way to achieve this is telling your stories.
Every once in a while, include a personal anecdote to your newsletter. It could be a funny, touching or emotial story. Talk about your beninning in the industry, a weird thing that’s happened to you, a relatable but light problem you had to face.
We know the golden rule of the web is “content is king“, but it need to be updated. In the 2021 world, customer is king. Your audience need to feel valued and enriched by your personal relationship with them.
So remember to be human. It doesn’t matter if you use bulk email sending (in fact, you definitely should!). You can understand how to write a good newsletter all the same.
What bulk email sending service should you choose? Here is a handy guide!
Personalization and content writing
These are the two most important principles about how to write newsletters. An extreme personalization will make your customers feel like they’re really talking to you.
Content writing is the most powerful tool in newsletter. A great headline, a perfect text body, an effective call to action will work wonders.
We thaught you some of the most useful strategies on how to write a good newsletter. Of course, this field is in constant changing and you’ll need to always be updated with new tips and tricks.
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