If you are going to start an email marketing campaign or you want to know more about how email works, you need to understand what an smtp server is. Probably, you think e-mails just go from sender to receiver and that’s that, but it’s not so simple.

Here we will tell what is a smtp server, how it works and why you definitely need one. We will also suggest you the most reliable services in the wide web and why you should choose one of them. Let’s go!

What is a smtp server?

One can say it’s the virtual mailman, designated to make a message correctly go from sender to receiver. In fact, this route is not as linear as it may seem. You need to understand how an e-mail goes from one server to another, in order to understand the usage of an smtp server.

When you write an email, you usually think pushing “send” is the only step. Well, it’s the only one you see. But behind closed doors, your message undertake quite a journey to safely arrive to the recipient.

An e-mail journey from you to them

In fact, this is the right path an e-mail takes from your mailbox to be correctly received by the people you need to send it.

1. You write your email and push the “send” button.
2. Your email server processes the message and starts the journey.
3. The recipient’s email server analyzes the message and processes it.
4. If the recipient’s domain is connected to the same server as yours, the message safely arrives.
5. If not, you need a stmp server to finish the journey.

So this is why you need this very important tool, especially if you are not just sending messages between two people but undertaking an email marketing campaing.

Smtp server relay: what is it?

There is more than one correct definition of an smtp server relay. It defines at the same time:

• the service you get from an smtp server;
• the process of correctly using it;
• finally the smtp (simple mail transfer protocol) itself.

In short, it identifies the entirety of the process you need in order to get your emails to arrive at their destination. Whether it is a transactional, advertising or direct email marketing message, it doesn’t matter.

How to find a smtp server

If we define it by its main meaning, an smtp server is a Mail Transfer Agent. So you need one in order to increase deliverability and decrease bounce rate and spam score for your newsletters and email campaigns.

You can find a lot of smtp servers to use for your work, depending on your exact needs, budget and flow of emails. Here we will tell you which are the five most important and safer ones in our opinion. And also the cheapest in the world!

The best and cheapest smtp relay

In this brief list you will find the 5 most reliable, safer and cheapest smtp servers to use for your email marketing campaign. Let your email marketer know you need one, clarify your goals and overall budget to allocate for this tool and choose the most perfect service for your company.

1. Sendinblue smtp server

Being one of the most famous and successful email sending platforms, Sendiblue has its own smtp relay service. Also, this is the best service if you want to integrate email marketing with Facebook ads, SMS communication and more.

This smtp relay is available in most languages including English, Italian, Spanish and more and their customer service is extremely efficient.

2. Mailchimp server

This is another great email sending platform. Most of the companies already use it for bulk email sending, newsletters, transactional emails and more. Mailchimp‘s main quality is its extreme convenience. It is one of the cheapest server!

In fact, it’s good for email marketing newcomers, small businesses and everyone who doesn’t really know how to program. Easy to use and relatively cheap, you can simply apply it on your website and start from there.

3. Amazon SES

The most important e-commerce in the world has got its own smtp relay service too. Surely it’s the easiest to use in terms of security and antispam filters. You can send up to 60.000 emails with a free account and then start a simple and convenient payment process.

It’s about 1$ for 1.000 emails if you are not an Amazon customer or if you exceed the free trial. A very good solution even if it’s not as famous as other services.

4. Mailjet stmp relay

This is another great platform for email sending, tracking and delivering. One of the main features of this stmp server is the possibility to track down each and every email’s journey from your email box to the recipient’s.

This way your spam score will be at its lowest and everyone trying to use your company’s name for dishonest goals will promptly be found and stopped. A very good use of Mailjet‘s service.

5. Mailsenpai’s SMTP-senpai

Our own smtp relay is the cheapest smtp server in cost, but if offers a great service nonetheless. Promotional, transactional and newsletter emails are going to be safely delivered with no limits. We work with reliable servers only and assure you safety and privacy.

Also, you can try a free trial and test SMTP-senpai out. If you like it and it’s good for your business, you will subscribe and have an unlimited amount of emails to securely send. This service is also easily integrated with most websites, apps and e-commerce.

This way your business will have a reliable mailman at the ready and each one of your messages will reach the right people at the right time without any bumps on the road.

So, do you really need an smtp relay?

Sure you do. You need to decrease your spam score and avoid being put in a blacklist at all costs. This will give your company reliability and your business an affectionate, loyal virtual community waiting for your emails.

And you perfectly know how and why email marketing is important for business:

• it will increase conversion rates;
• you will sell more if you have an e-commerce;
• you’ll gain a loyal core community of customers;
• also, you can reach new clients through email marketing;
• finally, people will see you as a leader in your own field.

In conclusion

An smtp server relay is crucial for a correct, efficient and successful use of email marketing. It will give you safety and reassurance of reaching the right mailboxes each time. Now you only need a good email marketing specialist to create the perfect plan.

Trust Mailsenpai’s stmp server and our team of professional digital workers in order to get a thriving business and a perfect web reputation.