Blog
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Behind the scenes of Email Marketing: tools and secrets for extraordinary results.
Lead Source Marketing: What Is And Best Practices
November 10, 2022
10 min
Do you always know where your customers are coming from? Are you sure you’ve exhausted all of the possible options and there are no new marketing channels to uncover and adopt? Let’s talk about essential lead sources, how to use them to yield better results, and how to analyze them.
Marketing For Millennials: Tips And Strategies
November 9, 2022
10 min
Wondering how to approach Millennial marketing? Learn from the most popular brands that got it right with their campaigns.
Follow Up Email: What Is And How To Send It
November 8, 2022
11 min
A follow-up email is an email to a recipient you've already contacted once before. There are many reasons why you may want to send a follow-up email, including alerting a recipient of a previously sent email. Request information, a reply, or a response.
Email Tagging: How To Use Tags In Your Email
May 19, 2022
8 min
Email tagging becomes handy when you start sending more emails. Discover the secrets of email tagging and how to increase more revenue.
Plain Text Email: Why And When To Use It
May 16, 2022
8 min
Want to get a head start on creating a killer plain text email? We put together an article dispelling all your doubts.
Customer Journey: what is a Customer’s Purchasing Process
May 13, 2022
8 min
Buy A Mailing List: A Good or a Bad Idea?
May 11, 2022
7 min
Learn how to attract traffic and convert prospects into leads like a pro.
Mail Bombing: cos’è e come difendersi
May 11, 2022
6 min
Il mail bombing è una pratica messa in atto da più hacker, che sfruttano una mole di messaggi elevata per portare al blocco di un account o di una casella di posta. Scopri come prevenire questo attacco e in cosa consiste!
Churn Rate: What It Is and How To Pay Attention
May 10, 2022
8 min
“Churn” refers to the number of customers or subscribers who stop using your service during a given time period. Figure out why your customers are leaving you, then tackle those issues to reduce your churn rate and increase revenue.
Email Copywriting: Best Practises for Successful Campaigns
April 28, 2022
10 min
Email copywriting is the process of writing an email for a current or prospective customer with the intention of encouraging conversion. Discover the best strategies and best practices to email like a pro.
Reactivation Email: 4 best Ideas to Win Your Customers Back
April 27, 2022
10 min
If you look at your email list, you’ll find many unfamiliar names there. No, these are the...
Email Scrubbing: 3 Benefits of Cleaning Your Email List
April 26, 2022
10 min
Scrubbing your email list means taking out or deleting all the email addresses on your list who never open, read, or interact with your emails.