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Behind the scenes of Email Marketing: tools and secrets for extraordinary results.

Interactive Email Newsletter: How To Write it
January 3, 2023
10 min
Interactive emails contain specific functional elements in the email body that allow recipients to engage with the content.
Incentive Email: How To Write It
January 1, 2023
10 min
An incentive email is a broad term for email campaigns with incentive offers to drive business. They might be part of a welcome email campaign or they might be part of an abandoned cart campaign. Practically any marketing campaign you craft can contain an incentive email.
Email Branding: How to Brand Your Email
November 22, 2022
10 min
Email brandingBranding is a marketing term. It refers to the set of activities and operational strategies... More is the process of using images, text, colors, logos, and social media to craft a recognizable identity for your business. Companies that build a successful brandA brand overlaps with a company's trademark, but its definition has more to do with... More persona follow a few basic principles: Have a unique voice: The brandingBranding is a marketing term. It refers to the set of activities and operational strategies... More must be instantly recognizable.

Customer Loyalty: How To Build Customer Value
June 22, 2022
8 min
Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors. Loyalty is the byproduct of a customer's positive experience with you and works to create trust.
Micro Conversion: Why You Should Track Them
June 21, 2022
9 min
A micro conversion is any incremental step a user can take to show initial interest in your brandA brand overlaps with a company's trademark, but its definition has more to do with... More or product. Learn why they matter and how to increase your revenue through this article.
Email Authentication: how to authenticate your emails
June 20, 2022
3 min
Email authentication is a technical solution to proving that an email is not forged. It is most often used to block harmful or fraudulent uses of email such as phishing and spamSpam is unwanted messaging: messages sent, often repeatedly, to recipients who never asked to receive... More.
Customer Experience: Definition, Strategies and Best Practices
June 18, 2022
10 min
Customer experience (CX) focuses on the relationship between a business and its customers. Improve your customer experience by using these tips and tricks from the experts.
Email Blasts: Definition, Tips And How To Send One
June 17, 2022
8 min
MailsenPai’s email blast service lets you measure email blast success to pinpoint the tactics that work best for your audience.
Persuasive Email: How to Increase Sales
June 16, 2022
8 min
How important is persuasion in communication? Do you want to write persuasive emails? We tell you how
User Experience: How To Improve And Increase It
June 15, 2022
8 min
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. Leverage the power of a good user experience to increase website traffic and revenue.
Landing Page Optimization: Best Practises and Strategies
June 3, 2022
8 min
Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Use these tools and strategies to increase your revenue and beat your competitors.
Funnel Marketing: How to Create a Powerful Conversion Funnel
June 3, 2022
10 min
A marketing funnelThe funnel is a very popular marketing model. It represents the so-called path of purchase:... More, or marketing sales funnel, is a model for understanding the process of turning leads into customers. Discover the secrets of creating a sales funnel like a pro.