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Behind the scenes of Email Marketing: tools and secrets for extraordinary results.

Customer Segmentation: Definition, Examples And Best Practises
July 31, 2022
10 min
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics – such as demographics or behaviours, so you can market to those customers more effectively. These customer segmentation groups can also be used to begin discussions about building a marketing persona.
Anonymous Email: How To Create And Send It
July 30, 2022
11 min
An anonymous email can't be traced back to you. Anonymous email services encrypt your messages, so, even if they were intercepted in transit, nobody could see their contents.
Email Security: Best Advices And Practices
July 28, 2022
7 min
Email security is a term for describing different procedures and techniques for protecting email accounts, content, and communication against unauthorized access, loss or compromise. Email is often used to spread malware, spamSpam is unwanted messaging: messages sent, often repeatedly, to recipients who never asked to receive... More and phishing attacks.

Marketing automation: the best strategies and examples
September 18, 2020
6 min
Marketing automation can be a great tool to boost your relationship with customers and save time and energy. Learn how to use it and which softwareThe term software refers to the intangible components of an electronic system … More to choose.
Direct email marketing: what it is and how to use it
September 16, 2020
6 min
Direct Email Marketing or DEMA DEM is an email (or a series of emails) with one specific goal: promoting... More is a great way to increase your relationship with users and turn pospects into loyal customers. Learn how to use it, which service to buy and so on.
Ab tests: the way to improve your business
September 11, 2020
6 min
AB testing is the most effective way to analyze your performances in email and digital marketing. Here you will understand what does it mean and how can you implement it.
Email marketer: who he is and what he does
September 7, 2020
6 min
The email marketer is one of the key figures of a communication office. He can plan, organize and manage an email marketing campaign and help increasing the conversion rate of your messages.
Email marketing tips 2020: discover all the news!
September 1, 2020
5 min
The most recent email marketing tips to boost your campaign in 2020. Here there are advices and tricks to create an effective online community through emails.