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Behind the scenes of Email Marketing: tools and secrets for extraordinary results.
Holiday Email: Examples And Templates
July 7, 2023
10 min
We hope that these holiday email templates will help you craft the perfect message for your customers. Whether it's New Year's, Valentine's Day or any of the other holidays mentioned above, we know that sending out a thoughtful note can make all the difference in making sure your customers feel cared for.
Bulletproof Email Buttons: How To Make Them Perfect
July 3, 2023
11 min
In this article, we explore the pros and cons of bulletproof email buttons. We also discuss strategies for implementing them on your website and some examples of what they look like in action.
Reverse Marketing: When Negative Leads To Success
June 19, 2023
10 min
Reverse marketing is a powerful way to get the attention of your potential customers. It involves using data about past behaviour to predict what they're likely to do in the future and then targeting them with messages that appeal to their wants and needs. In this article, we'll talk about how reverse marketing works—and what you can do with it!
Interactive Email Newsletter: How To Write it
January 3, 2023
10 min
Interactive emails contain specific functional elements in the email body that allow recipients to engage with the content.
Incentive Email: How To Write It
January 1, 2023
10 min
An incentive email is a broad term for email campaigns with incentive offers to drive business. They might be part of a welcome email campaign or they might be part of an abandoned cart campaign. Practically any marketing campaign you craft can contain an incentive email.
Email Branding: How to Brand Your Email
November 22, 2022
10 min
Email brandingBranding is a marketing term. It refers to the set of activities and operational strategies... More is the process of using images, text, colors, logos, and social media to craft a recognizable identity for your business. Companies that build a successful brandA brand overlaps with a company's trademark, but its definition has more to do with... More persona follow a few basic principles: Have a unique voice: The brandingBranding is a marketing term. It refers to the set of activities and operational strategies... More must be instantly recognizable.
Lead Source Marketing: What Is And Best Practices
November 10, 2022
10 min
Do you always know where your customers are coming from? Are you sure you’ve exhausted all of the possible options and there are no new marketing channels to uncover and adopt? Let’s talk about essential lead sources, how to use them to yield better results, and how to analyze them.
Marketing For Millennials: Tips And Strategies
November 9, 2022
10 min
Wondering how to approach Millennial marketing? Learn from the most popular brands that got it right with their campaigns.
Follow Up Email: What Is And How To Send It
November 8, 2022
11 min
A follow-up email is an email to a recipient you've already contacted once before. There are many reasons why you may want to send a follow-up email, including alerting a recipient of a previously sent email. Request information, a reply, or a response.
Role Based Email Address: What Is It And How To Send It
November 4, 2022
10 min
Have you ever noticed an email in your inbox having the address support@ or info@ or sales@?...
Lifecycle Marketing: The Complete Guide
November 2, 2022
9 min
Lifecycle marketing is the process of guiding potential customers through stages in the customer journey. Lifecycle marketing is meant to tailor messages based on the current stage of the customer and meet the needs they have to move them to the next stage.
Newsletter Introduction: Strategies On How To Write It
October 31, 2022
10 min
To help you, we’ve compiled some tips to write amazing newsletter intros along with real-life newsletter introduction examples.